Reading Metrics and Improving Your Processes

You’ve come a long way with these lessons and by now you have the right knowledge you’ll need to get 300 readers for every single article.

If you take a look at your Analytics before you started implementing ideas from these lessons, you’ll most probably see that your traffic used to be about 70 unique visitors/article.

All the methods that we’ve shown will get that up by 300 unique visitors. Which is huge, considering that it will go from 70 to 370.

Imagine doing that for more of your articles: you could even get to 10,000 visits in a month.

Of course, if you’d start to scale your operations of producing content and promoting content with the methods we’ve shown in this course, you’ll need much better processes.

You need great processes for your #socialmedia activities. 

To help you with this, I’ve asked our VP of Marketing to create a lesson for you.

This 8th lesson includes amazing insights and ideas on how you can promote your articles via social media. If you’d do it your way, you’d spend huge amounts of time every single day, getting your content out there.

Our VP of marketing managed to create some methods that will lower your time to a few hours each day. And if you have more people on your marketing team, you can assign tasks to them, so it will take each of them about 2 hours/day, and you’d have huge amounts of traffic coming in.

This is part of our secret sauce @ Squirrly. Read carefully:

How Do You Promote Blog Posts on Social Media Communities, Without Losing Your Head?

Every day you sketch out ideas that later on become amazing pieces of writing. Whether you’re a writer yourself or you simply like writing, you hope that one day people will start finding your blog posts.

And when you write for your own blog, you want your articles to be seen, especially if you have a professional blog with a high number of blog posts.

In this latter case, you’ll need to start taking something important into consideration: Posting to social media groups and communities. You need distribution.

When saying “distribution” we mean: getting your articles (blog posts) into the hands of your target audience. How will you attract the right people to the blog posts? If you just hit Publish on your site and do nothing else, you’ve simply wasted time and talent to write the article.

That’s where distribution comes into play, and you need to take great care of how you ensure that people will constantly arrive on your site to engage with your content.

Even though it’s easy to post to social media groups, most people fail at it. This happens because it’s very hard to keep up with all the necessary activities you have to perform in order to reach performance with your distribution strategy.

At Squirrly, we had a lot of people opting in for the content marketing services, where we also provided distribution for the articles we wrote. That in turn, has placed me, the VP of Marketing in a pretty difficult position.

It sounded all fun and games in the beginning, we thought that we could easily bring hordes of traffic to those websites. However, we got blocked in our own activities, so I was in charge of finding ways through which we could actually deliver on our promise.

I’ve tried all sorts of ideas and solutions for making the distribution process better and faster, but nothing I did was ever enough.

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At one point, I’ve tried to write down in a notebook each article on which social media accounts and on what groups it had to go out. It was easy in the beginning, but when I stopped being able to remember where I had already distributed that article, it all started falling on my head.

I was losing a lot of time, with checking and re-checking my notebook, and sometimes it simple so happened that I lost track of the article. Which meant that I ended up promoting it two times on the same Community. (in two different days, of course, at some time apart from one another).

This wasn’t working out.

So one day I decided to simplify the process even more through a system created by myself.

This is what I’m showing you today:

We’ll need the following files:

– An Editorial Calendar (a complete editorial calendar with all the blog posts that were supposed to be promoted on social media: with Title, URL, keywords, the type of community, message)

– Social Media Report (a file in which we will keep track of social media engagements and different levels of engagement for the articles: like, share, comment)

– Hashtag Research (a file in which you’ve done hashtag researches for the articles, and found the best communities related to those hashtags. Ideas for this have been presented in the previous lessons)

These articles have been prepared for some time before we started. I also suggest that you take your time to create them, if you already haven’t, because they will be very useful for the following steps.

They are necessary if we want to survive in this crazy game of groups and communities.

Therefore, in the Social Media Report file I’ve added the social media channels that I use for the Squirrly blog: Facebook and LinkedIn.

For each channel, I’ve written the type of community, the communities in which it has already been distributed, the keyword that was used and also the likes, shares, and comments it received.

The Hashtag research file initially had just 4 columns: keyword, name of the group/community, link to that group/community and the social media profile (personal NOT business page) that it’s connected to.

I chose to color the SM profile column. I figured that it helps me a lot to have it colored. Now I know that each color represents one of the accounts.

To make it even easier to keep track, use a different sheet (in the spreadsheet) for every single month.

After doing all this, place in all the articles, according to the month when the publishing took place (the date of the blog post).

Also, for each article in the sheet, write the types of groups/communities you’ll distribute it on, as well as the name (title) of the article.

Now I’ll show you how I’m handling this:

1) I open the 3 files as different tabs in my browser.

2) I choose the article that I want to promote on groups/communities. Let’s take: “Be Less Busy – Zapier Success Story”. I’ll also choose the message that I’ll use in order to distribute it.

3) I now open the Hashtag Research File and I look at the column of the article to see on which groups/communities this has to go out on. And also, I’ll check to see with which social media profile I’ll distribute this article.

 

4) I am now logged in with MY account, so I will look at the groups/communities that are for me to publish on: The ones colored ORANGE.

We have 2 communities there: Startup London and Startup Australia. I see that in Startup Australia I’ve already published this article, so I will choose just Startup London.

I now copy the message and publish it.

 

In order NOT to lose my social media post made on the community, I choose to copy the permalink to the post I’ve made.

You can get it by clicking on the hour (or date) of publishing.

 

5) I’ve copied the link, so now all I have to do is paste it in the Social Media Report file.

In this file, we will have all the articles that are promoted.

I’ll look for the article that I’ve just promoted, and we go to the Facebook column, where we paste the link we got at number 4).

PRO Tip: I prefer to make the links custom (easier to track), so I’ll write the name of the community on which I posted -> select the text -> add link to [pasted link].

So when I’ll click on the name of the community, it will show me the social media post that promotes that Article on that Community.

 

6) I now come back to the Hashtag Research File, where I copy the title of the article into the cell of the required community (in this case: Startups London)

 

Now, all that I have to do is see where I still have blank cells in this file for this article. Kind of easy, right?

If you follow the 6 steps from above, you’ll be a real rock star in no time.

These are the best methods for posting to social media groups without losing your head. And we’ve done a lot of research to come up with this system. It’s pretty squirrly of us to show our research free of charge. It took a lot of hours to develop this system, and it simply works.

But what happens with the articles that need approval by group moderators? Or the ones that’ll be rejected?

Luckily for you, I’ll also show you the system I’ve created for these particular cases. Let’s be honest: You won’t be able to succeed 100% of the time, so this will also be useful for you.

Plus, with this system, you’ll be able to figure out which communities are rejecting your posts.

For the articles that still need approval by a moderator, we will use the color light grey. Once they are approved, we will turn them back to white.

 

The ones that get rejected will be marked with RED.

Now, in order NOT to get banned by the communities for posting the same article everywhere, we will keep alternating the articles that we promote.

You’ll see that it will be a lot easier to track articles and communities in this way.

Oh, yeah. And once we’re done promoting ONE article on ALL it’s related communities, we’ll mark it GREEN.

 

These are the things that help me keep sane in a crazy world of social media publishing and I hope it will help you as well.

Secrets, Dark Social and Posting Like a Social Media Rockstar

The things you don’t know will be the things that stop you.

We’ve entered the world of Dark Social, which is such a fancy name. It also sounds so SciFi. Still, it’s not something you as a marketer can ignore.

In a perfect world, we’d just go ahead right now and post to the communities that we’ve researched back in Lesson 6.

We’d post there, people would love to click to read the articles we wrote about. And we’d get new unique visitors to the website. We’d also get to see in Google Analytics exactly what groups they came from.

In a perfect world, we’d see a lot of engagement on the posts we write inside the groups and communities we’ve researched. People would just “like” and comment. They’d spend all their day trying to find out more about what we have to say on that subject.

It’s not a perfect world. People are busy. Your #blog is a needle in the hay.

Without this lesson, all that I showed you until now would lead you to depression, and I’d instantly become the Ultimate Villain in Content Marketing.

Still better than being mister nobody, huh?

Oh, well. Count on me to be the hero.

At first glance, when you’ll start posting to these social media groups and communities, you will get the feeling that you are alone in them. Not in all of them, but in most of them.

The Grim Feeling That Nobody Wants You There And How to Deal With It

You will feel like you spend countless hours posting and “like”-ing all the posts inside those communities and no one reacts.

This is emotion.

I know how it feels to go around posting things and then not being able to do anything else. Because you just keep going back to those posts and trying to see if anyone replied. Or if they clicked “like”. Or, I dunno: did SOMETHING!

This is also very emotional.

You do not need this. You need to be very rational about all this, and only make decisions after you give everything enough time and after you read your data from Analytics.

Remember Lesson 5?

You need to go back to it and see how you can view the traffic for just one blog article.

It’s easy to lose your head in content marketing. Analytics will save your day.

Even though you will feel like you post to hundreds of groups and nothing happens, do not trust your feelings.

Trust Analytics

Wait for 3 days after you last posted about one of your articles. Go to analytics. See the traffic for that article.

Now, you’ll finally know if it worked or not.

And most probably it did, even though you felt like you were left alone in the dark.

On LinkedIn this kind of thing will occur almost 99% of the time. Not kidding.

We almost gave up (when we first developed this method) on LinkedIn groups, because we felt nothing was happening.

And guess what?

It was our main source of traffic! It was bigger than Twitter, where we actually got a lot of engagement. On those social networks we had engagement, but no traffic.

LinkedIn was the best thing for us. And we almost gave up on it, because we were too emotional.

But the Dark Social (those things you can’t get a clear view of when “doing” social media) does not end here.

The Dark Social is bigger and it’s present at other levels as well.

Another thing that you will want to do soon after this:

Quitting Communities Because You Don’t Feel Right about Them

This is just wrong.

You will feel inclined to start doing this. Trust me. After a while, you will feel like you should just quit some of the communities because you think they don’t bring anything.

Or you’ll come up with different ideas of testing which communities work and which don’t.

Don’t quit on social media groups just because you feel they aren’t working out for you.

Well, what can you do?

One thing is for sure: Google Analytics will not be able to help you here, because there is absolutely no way to see in Analytics which community delivers what amount of traffic.

You can’t do it. It’s part of the whole Dark Social thing, I’m talking about, and this is all covered in darkness.

Sounds like Star Wars talk, doesn’t it?

Also, if you make your links with shortening services and tracking: it still won’t work!

And it will ruin your strategy. Why?

If people see you posting on social media groups with links like buff.ly or bit.ly, or whatever, they will think that you’re not a real person.

They’ll consider that the whole thing was automated, so why waste their time and clicks, if it’s not something that a real member of the community posted there?

Okay, so the problem remains.

Quitting Groups and Communities That Don’t Work Well Enough For You – How to Do It the Rational Way

Let’s say you have 200 Facebook groups. And you want to quit some of them because there are just too many of them.

How do you do it?

Study the posting frequency. If there are no new posts in that group, it probably means that it is dead.

Post to all of them. Then look after 1 week (just an example) and see if your post is still the first one in the group. All our experiments showed that these groups are dead.

Other than this, you can just start cutting about 30 groups off every two weeks, and see if your traffic from that social media channel goes down.

If it goes down: it means some of those 30 groups bring traffic, and then you can narrow it down even further.

If it doesn’t go down: it means that posting to those 30 groups is highly irrelevant for your blog marketing strategy, because they bring no real results for you.

A Divide And Conquer Strategy Will Work Best In Helping You Find the Perfect Groups to Post. 

That’s it. A divide and conquer strategy.

This lesson right here has already taught you a lot of valuable things, that would have demotivated you along the way. Don’t get demotivated! Keep posting. If you stop, you won’t be able to set the wheels of content in motion.

Here’s how you can get over another thing that may stop you from posting on social media groups and communities:

Google Analytics Hides Social Media Traffic Under Direct Traffic.

At a Growth Hackers Conference in London, we heard from Rand Fishkin of MOZ, that Google was hiding search engine traffic under direct traffic.

This made me wonder: what if Google Analytics does the same thing for traffic coming to the blog articles from social media?

Especially from social media groups.

And we began investigating. What we found out was that actually it is true. Analytics does hide a big percentage of social media traffic in the Direct Traffic section.

We had created a new blog just for test purposes. We placed new original content on it. And then we started promoting it ONLY on social media groups on LinkedIn.

The blog started getting traffic. We looked at the sources. It said that most of it came from Direct Traffic and Referral Traffic.

Wrong! It was all social media traffic, that was misplaced in their tool.

[we did filter out our own personal visits, so there was no interference]

Hopefully now, if you’ll start posting to social media groups, you won’t get yourself demotivated by the fact that it seems like very little traffic is coming from Facebook, for example. As I said, some of it is simply hidden from you.

There you have it, Dark Social again.

About Groups and Moderators – How Do You Make Sure That People Will Come to Your Site by Posting to Groups

Okay, so by now you have most of the theory figured out, and you know what to look for. You also know that you need to keep posting, even though the Dark Social will try to mislead you and make you quit.

When you post to groups and communities you need to be that person that other people like seeing around.

Especially since the moderators in these groups are the gatekeepers. If they feel like they left an annoying beggar in, they will get angry.

So what you need to do is make sure that the gatekeepers feel like they let a rockstar in.

Don’t post in a spammy way.

When posting to social media groups make sure you say something that is relevant for all members.

If you fail to do this, there are VERY high chances that you will be banned from the group, thus losing on of your traffic sources.

Don’t go to a group and post something like:

“this is my new post about social media [LINK]”

Let’s say you did this in a Social Media Networking Group.

What will the other members of the group feel?

1) That you are promoting something you wrote. You don’t care about them and what they need. You just promote your “new thing”.

2) That you do not care about them and that if more people like you come to that group and are not stopped by a moderator, they will just leave the group.

3) Moderators don’t want to see people leaving the group because of spammers. So they will instantly ban you.

4) You don’t say anything specific about the post you make. You just bait them into clicking that link, thus giving ZERO value to the group.

5) The Group is called Social Media Networking Group. Maybe the people in that group want to see something new about making new friends on Snapchat.

You’ve just spammed them with an unrelated post about twitter marketing.

6) All of these will make them feel like you are the beggar – begging for their clicks.

Becoming a rockstar.

This will not work 100% of the time, but certainly, it will work 90% of the time. (saying this because some mods just can’t be satisfied)

What do people in that group usually share?

This is what you need to find out.

Look at all the latest posts from the last 1 or 2 months.

What do they care about?

See which of the posts that have been placed there by other members, actually got likes, comments, etc.

This can become a good measure of what they’d like to read.

Remember: your purpose with groups and communities is to get targeted people to your site.

Get them with content they’ll genuinely like to read.

Do you have content that would be useful for them?

Think if you already have content on your blog that you can post to the groups you found.

No? Then go ahead and create new content that is 100% targeted to the groups you found.

Seriously. It’s the best thing to do. You see some groups for which you have no content. But you think those groups would bring you a lot of traffic:

– then just go ahead and create content for them! They will love it and they will react to it in a positive way. Moderators too!

Great!

I think we’re getting somewhere with this lesson.

Next thing: Long Posts in communities.

Make them feel like you’re only posting the link as an after-thought. Make them feel like they received most of the info just by reading your post. This will help them read your post, be happy you posted it and it will help them make a personal decision whether or not they want to click to read more.

Your posts in communities have to be over 250 characters.

They should be about 100 words long. You can even take them to 180 words if you see that longer posts usually work in those groups.

You are now ready to start posting.

Here’s one more secret about moderators, that will save your life and make these gatekeepers happy.

One moderator will most probably be a moderator in at least one other group as well.

Keep the moderators happy on #socialmedia groups and contribute in a natural way

Why is this a great insight for you?

If you don’t know this, the first thing you’ll want to do is: create ONE message following the guidelines I mentioned above and then copy+paste it to all the groups in your list.

I’ve seen this done before. It is bad. Moderators (because they moderate more than one group) will figure out what you’re doing and they will delete your posts or ban you.

Make sure you have a new message for each group.

Make sure that in ONE single day you do NOT go ahead and post just ONE article to many groups (even if the message changes, you may still get banned for doing that).

In Lesson 8 I will give you some great templates that will help you figure all this out. You’ll see that by using our way, it’s pretty simple to be a rockstar and keep moderators happy.

Enter Communities: The Final Frontier on your Way to 300 Readers for Each Blog Article

All that you’ve learned until now in this course has led you to this point.

This is one of the most powerful lessons from this whole course, but you couldn’t have received it until now, because you just weren’t ready.

Now that you finally have knowledge regarding the best hours at which to post messages on your social media accounts, you know the hashtags you should use and you also know how to ask proper questions and give amazing replies, you’re finally ready.

Ready to unlock massive growth for your blog. 

You will never get real traffic for your blog if you never do your best to bring in initial visitors who can fall in love with your content.

If you don’t do this, but you do publish content you’d be just like a guy staying near 3 girls and winking in the dark at them. You’ll wink. But they won’t know it. The same goes for your blog content: You publish it. But no one reads it.

And that’s just sad. And that’s also what we’re trying to fix with this course, especially with this lesson.

There is a huge temptation after reading this course to just get out there and spam everybody with your content. Please be patient. Read this lesson. Think about it. Start doing research. But do NOT engage. I repeat: do NOT engage.

Only engage when you’re certain that people will #love your message.

We taught some of these lessons individually before, and we’ve seen people get over-excited and just plain foolish after learning about communities.

It seemed like they could get in thousands of new visitors right then and there! They fell to the dark side.

Trust me when I say: we do this thing for Squirrly.co/blog, we do it for other businesses and we bring over 300 new unique visitors to every single article.

We also do this for a couple of other customers who have contacted us to bring targeted traffic to their website through social media.

We get results. Because we do this right.

It’s very easy to fall to the dark side of spam while approaching this method, so please promise me and also promise yourself that you will use it in an ethical manner.

The next two lessons will teach you how to get this right and turn you into a social media groups and communities rockstar.

Okay, this long list of things being said, let’s get down to business.

What business?

– The business of finding out exactly where to find the people who’d love to read your articles.

The best starting point on the web for anything that you want to make public to the world is: internet forums, and their social media counter-part: the groups and communities.

The best starting point in #marketing your fresh #blog content is: forums and social media groups.

We’ve found out that internet forums are really not applicable for all the businesses out there. One of the main reasons is, of course, the lack of active members they’re suffering from nowadays, due to the fact that everybody is on Facebook. Or LinkedIn.

So the thing that you need to do right now is build up a Spreadsheet (preferably in Google Docs, since it’s saved in the cloud and you can use it to collaborate with other people).

In that SpreadSheet, you should have different sheets. Let’s say 2 sheets.

One for Facebook Groups and one for LinkedIn Groups.

It’s very important to remember these 2 things because they will become your main sources of traffic over the next few weeks.

The List of Things You’ll Need to Unlock Growth For Your Blog

1) A Column for the URL.
2) A Column for the Name of the Group (or Community).
3) A Status Column that’s spread in 3:
a) Accepted
b) Pending
c) Rejected

You must have this, so start doing it right now.

Why is it important to have this?

You’ll waste time, effort and brainpower if you don’t keep these things organized. We have a customer for whom we have 290 LinkedIn groups where we post. Now imagine if we tried to memorize all of them. We’d die.

Also, we’d forget to post in every single one of them. So we’d waste a lot of effort into identifying those amazing groups, sorting out the best ones, and then never posting in them ever again. That would be a complete waste of time.

Why is the status column important?

Because some groups are open, some aren’t.

In order to get into some groups, whether on Facebook or LinkedIn, you’ll need to first be accepted by a moderator.

Plus, if you start spamming these groups, you’ll be banned. Or, if you’ll look like a spammer, they will reject your application.

It’s useful to have a good track of what happens, so you can figure out if you’re doing things the right way.

You can’t be successful with this method if you don’t pay attention to these aspects.

Good to go!

Now you’re good to have a go at this.

Start searching for groups that are relevant to you for each of the 2 platforms I’ve mentioned above.

Why would you need a relevant group?

You want targeted traffic. Just getting traffic is simple. But not all kinds of traffic will help your business. So look for ways to bring in the right people to read your articles.

How do you make sure you find relevant groups?

You have the hashtag research from the earlier lessons in this course. That’s how you find them. BOOM!

See how it’s done:

1) take the first hashtag. Let’s say #cooking

2) Go to Facebook. Make sure you search for groups, not for people or pages.

Write in the search bar: cooking (see, without the hash #).

Take out all the groups where you think relevant people (for your business) spend their time.

3) Move on to the next hashtag.

Once you use up your list of hashtags, this lesson is done!

Complete this lesson.

Don’t worry about anything else at this stage.

In Lesson 7, I’ll teach you the rest of the things you have to know about all these.

Moment of Truth: Showing our OWN Stats and Teaching You How to Get Yours

In this lesson, you will get answers to some of your most burning questions like:

“Is this guy for real? Does Squirrly really get that much traffic to their blog articles?”

And:

“How do I find out what my traffic is for just one article?”

Basically, those are the two main things you’re going to get some valuable answers to.

Don’t worry. I already know that some of you didn’t really buy into the idea of getting 300 readers per article, and it’s no problem. I always question a lot of things as well, because it could be very easy for anyone to just say stuff, without having any kind of REAL data to back that up with.

Well anyway, as I’ve already got you familiar with the “No Talk. All Action” motto, let’s begin:

IS Squirrly for real? Do they really get 300 readers/blog article?

The Screenshots will speak for themselves.

Article name: [INFOGRAPHIC] How to maximize your networking skills at a start-up event. See the stats for it below.

Article name: Kickstarter vs Indiegogo. The crowdfunding gunslingers.

Remember: We’ve implemented all that you learned during Lessons 2, 3 and 4 to get to this number. Also, all that you will learn in the next couple of lessons.

Article name: Funding your startup is now a piece of cake

You see?

It’s possible to get that much traffic for just one article.

Just follow our methods and our lessons and you will get there.

Of course, it wouldn’t have been possible if we hadn’t used our own Squirrly SEO software to optimize our articles to 100%. After getting a lot of social media love, the SEO juice really pushed us forward for different topics, so we got even more readers.

Now, let’s see how YOU can check out the traffic you have for each of your articles.

How do you see how much traffic one of your articles gets? How Do You Measure that?

Okay, The Moment of Truth has passed. Find out how to get your own stats, the right way using Google Analytics.

Begin:

1) Connect to your Google account

2) Go To Google Analytics

(if you don’t know how, just search for “google analytics” in google)

3) Go to see the traffic details for one of your websites

4) In the bar, where it shows you an interval of different dates:

MAKE SURE you select the date in which you published the article.

That’s the date in which I published the article I’m trying to get the number of readers for.

Okay? Great!

Now, go to your google analytics:

Make sure the interval is set right:

5) Go to: Behaviour -> Site Content -> All Pages.

Awesome. Now you see it right there: Number 10. Funding Your Startup is now a piece of cake.

Let’s move on.

6) Click on the page link for your article.

In my case, the link at number 10 (as specified above)

As I mentioned on that sticky note, you get to see the number of readers (12) on the date of publishing for this article.

7) Follow the next screenshots to find out how to get the right interval in order to properly measure the number of readers for ONE article.

Start:

The final element: What You NEED From All This

Awesome?

Yes, it is! Now you can finally track the number of readers you’re getting for each article.

!!Make sure to repeat this process for any article on your site.

That’s it. You’ve just learned a new and valuable trick.

Do you wonder if the benchmark boxes are correct?

Well, you can finally check them out for yourself.

Try to see how far you are on your way to getting to 300 readers/blog article.

How to Use Quora for Your Marketing Strategy and Get More Readers for Your Blogs

It’s good to see you today for the 4th Lesson of this course which will help you get to 300 readers/blog article.

This time around, I will show you how the hashtags that you researched in the previous lesson will help you build up some amazing traffic by answering the right questions on Quora (quora.com).

You know the No Talk. All Action motto of this course you’re getting from Squirrly. Oh well, since many of you may not be familiar with Quora, it’s best to start off by explaining what Quora is all about.

So that will be Chapter 1.

In Chapter 2 of this lesson, you’ll get to see exactly what you need to do to get at least a + of 30 new readers for each article you write.

If you’re already familiar with this Q&A platform, then just go ahead and skip to Chapter 2.

Otherwise, let’s begin explaining what Quora is.

Chapter 1: Quora, the Q&A Community that’s Build Value First, Focus on Marketing Later

In a nutshell, Quora is a Q&A platform where you can ask questions about pretty much anything you want and get someone to answer them.

But it is not only a Q&A website – but a platform that makes sure that the questions asked there get the most accurate and relevant answers from people who have first-hand experience.

But how can all of this help your marketing strategy? You’re about to find out.

A Few Ways to Benefit from Quora:


  • Answer questions. If you see that someone asks a question that you have the answer to, don’t be afraid to leave a reply. For example, if your company offers content marketing services, you can link to your website – IF it’s to genuinely help someone who is looking for just that. Your answers can then be upvoted by others, which will make you seem a trustworthy member of the Quora community.

  • Follow people and questions. If a certain influencer or a person you admire professionally is active, you can keep track of their activity on Quora. People are encouraged to use their real names, and also write what they do, so you shouldn’t worry about fake identities. This makes it easier for you to figure out who are the thought leaders in your domain. Also, Quora is a great place to connect with other professionals and exchange ideas.

  • Another cool feature is that you can ask certain individuals to answer your questions. If there’s a particular question that you want to be answered by a certain specialist, you can do that. As a bonus, there is a great possibility that you can establish some kind of connection with that person and ask for their help again, knowing that they will most likely provide it.

  • Research and Inspiration. Content marketers, you’re in luck! When writer’s block kicks in, you can always rely on Quora. It is a great tool for research. If you run out of ideas for your blog, you can check out what’s trending here. Or simply ask a question about ideas. There are high chances that you will receive not one but many different answers. The fact that you can do research here also comes in handy when you don’t know what keywords to use.

What NOT to Do on Quora

If you only want to promote or sell your product, then this platform is not for you.

People will figure that out. Instead, try and focus on building a value-first relationship with people you’re genuinely interested in.

Don’t go on and on only about you, your products/services, and your company. People will get sick of you trying to push your products and services.

Chapter 2: So, You Have the Answer to What Question?

Very important to keep in mind:

Quora is value-driven, so make sure you will not spam every possible question with your links. We are very AGAINST that type of behavior.

Open up the excel file in which you researched the hashtags last time. We will be using that file a lot through-out this course.

Okay. This is the All-Action part of the lesson. Let’s begin learning the steps.

1) Your mindset. How this Makes Sense.

In order to make this tactic work well for your overall strategy of getting 300 readers/blog article:

You need to think of Questions for each article you write from now on:

a) The Type A question.

You have the blog article written already. You need to find on Quora some questions that you can answer yourself (post 80 to 250 words) and then write the link to your article.

What on earth?

Yes, you heard me right.

Quora is value-driven, so don’t post just links. You will have to write some really valuable answers and only then post the link to your blog article where you explain your answer in more depth.

If readers from Quora find your answer to be valuable, then they WILL CLICK your link and continue reading on your own site. This is very important to keep in mind, otherwise, this method will NOT work for you and it will ruin your image.

b) The Type B Question.

As I said, for each article you write you need to think of two types of questions.

Type B is a question that does NOT already exist on Quora, so you will have to think about it and then place it as a question on the platform.

You need to think of a question that you can place on Quora and then come and answer it with your own article.

Basically, you post the question and you already have the perfect answer for it.

That will make people really love your answer and they will definitely click to go to your website.

2) For an article that you already have, prepare 2 Type-A questions and 2 Type-B questions.

DO it right now.

3) GO to Quora. Searching for topics that will give you a lot of questions where you can place your answers and find lots of Type A Questions

Alright. Go to your Hashtags Research File.

Select one of the topics (hashtags).

You can see that I selected #crowdfunding

Then, go to Quora.com and search for your hashtag, like I did (in my case, crowdfunding)

There you will see a huge list of questions. Find the best ones where you could place your blog article as an answer to those questions that you see in the list.

That’s it. Now read the secret tactic to get more out of this method. (below)

Super-Secret Tactic to get more Readers out of Quora and Type-B Questions.

Use their “Ask People To Answer” feature.

You will ask a lot of people from Quora to answer your type B question.

This will increase the visibility of your question amongst quora users (a lot). When you receive the first answer for your question, go on and publish the answer your prepared along with the link to your site.

It will seem very natural for everyone, you will contribute to the community and you will have a lot of visibility. Since there will be about 3 answers and 200 people viewing the question, clicks will follow.

That’s all for today. Go on and grow your readership for each article you write from now on.

Here’s the benchmark box to show you how far along you are.

quora marketing

300 Readers and Hashtag Research

In Lesson 2, we started working on improving the way we post updates on social media to our followers.

We basically showed you how we did it and made you implement the best tactics yourself. See?

This is the best thing about this course: you get to implement from us just the stuff that works, and you don’t have to go through everything and mess up like we did until we found this #winning method.

So, let’s begin with Lesson 3 and show you the benchmark box for this lesson, to get your appetite started.

hashtag research

This box shows you that by implementing the tactics from Lesson 2 and the ones from  Lesson 3, you should start getting to 70 readers/blog article.

Great! Let’s unlock this new step of your journey.

Social Media: More than just Followers. Meet the Hashtags

You see a lot of people on Twitter and Facebook posting updates like: “I found a new working method for my online business. #winning”

What happens next?

Well, the followers of that person who posted the update (let’s call that person Jean) see the post and they can feel happy for Jean, because she found a winning moment in the process of building an online business.

Normally, only they would learn about her winning moment. Maybe she gets lucky and a close friend or a close follower RTs (retweets that) along to his / her own audience. Now, Jean’s post could eventually be seen by more people.

All good. But that’d be the end of the story for Jean’s message if she would have written her tweet like “I found a new working method for my online business. Winning”.

But she didn’t, now did she? She was inspired enough to write #Winning, instead of winning.

What does this mean?

It means that anyone who’s using twitter (keep in mind: this is also available for facebook and Instagram) through the twitter website, twitter mobile apps, TweetDeck or other software for viewing twitter feeds can see her message appear on the #winning hashtag.

People search twitter for interesting new things that are written about subjects they like. So, there are people searching on twitter to read the posts that are written on #winning.

Screenshots time:

In the upper right corner of twitter, I’m placing the #winning hashtag

 

Now, let’s see what appears on our end when we search for the #winning hashtag

Awesome. That’s what it looks like. Now, Jean’s post could be right there in the feed and any twitter user (out of the many millions out there) could virtually see her update.

Yes, much visibility right there! Now imagine this: you can make those people click on your link and go to your blog to read your latest article.

How you can #hack audiences by using Hashtags:

This part is important to understand – if you want the methods I teach you today to actually work.

What do I mean by: hacking audiences?

I mean: using different methods of getting the attention of audiences that you spent ALMOST NO time building up yourself.

It’s about reaching a “fountain” from which many “drink” AND placing your own special drink there. By doing this, many new people can start sipping the great knowledge you have in store for them.

In Jean’s case, she simply made her message seen across one hashtag, but she got no real result out of doing that.

You’ll see in the next few lines how to start getting value (and a lot of readers) by using hashtags the right way.

Sometimes, hashtags can be even better for you than just having lots of followers.

In some of our advanced lessons for this course that helps you get 300 readers for each blog article, we’ll show you how to build up your authority on hashtags, so that twitter will offer you even better distribution for the content you place on different hashtags.

It all starts with Hashtag Research

Now you know why hashtags are important. You’ll need to start posting on hashtags if you want real social media traffic to your site. If you target the wrong hashtags, you will get NOTHING out of it and you can kiss the 70 readers/article milestone of this lesson goodbye.

Trying to be realistic with you here. The good news is: I’m going to teach you exactly how to do hashtag research in order to identify ALL the hashtags you can use from now on to promote your blog articles.

How to think about Hashtags if you really want this to work?

Think of them as TOPICS that you tackle with your blog.

Examples: SEO, wordpress, startups, entrepreneurship, spirituality, connected car, ibeacon technology, scrum, etc.

Those are the topics that you might be writing about on your blog.

1) Transform a topic into a hashtag:

Take “SEO”. You will post tweets that promote your article on the #seo hashtag.

Pretty simple, right?

2) Now, brainstorm a list of topics that you cover with your blog posts.

Do it right now, so that we can move on to the next steps presented in this lesson.

This is what you will get to by the end of this lesson:

That’s hashtag research done right.

This lesson is also all-action as is most of this course that you’re taking right now. I’m giving you access to a Google Docs file, that you can use as an example for your own research. You’ll only have viewing rights, but you can copy its content to your own google docs spreadsheet.

3) Open up the spreadsheet

Use this link to open up the spreadsheet in a new Tab.

docs.google.com/spreadsheets/d/1dNypaAFPYoCrs032CIHtDZq3N0jPUjT1q23ZXhse_Zo/edit#gid=0

Simply Copy/Paste the link into a new tab to start viewing the file I created for you.

4) Copy the content to your own spreadsheet

You can do this either in a new Google Docs file or in an Excel file.

5) Look at the YELLOW COLUMN

It holds some tips that will help you get familiar with this document much faster.

6) Place on Line 3 the Hashtag ideas that you brainstormed at STEP 2 of this lesson

Come on. Do that, so we can move on and get you closer to those new readers for your blog.

I’m doing this at the same time.

My own topics (hashtags) are:

#startups | #crowdfunding | #startupconference | #StartupEvents | #tech

You can see them in the table:

Yup, that’s what I plan to write about on our blog and it’s also what we started writing about. Okay, got it?

Now complete your own table with your own hashtags. You need to complete it on that line that I marked with red in the screenshot above.

Awesome!

7) Start Using TagBoard.com

Believe me, we’ve tried tons of different ways of getting to the best possible hashtags on which to promote our posts. The tagboard method works best.

Hashtag research will be easy if you use this tool. You can sign up for a demo and get started.

Search for the first topic (hashtag) that you placed earlier on in your file. In my case, it’s #startups.

8) You will see a lot of messages being displayed for your initial hashtag. Scan this board for all the other hashtags that appear

Wow! This is some real knowledge I’m dropping here. Most people use this tool for reading messages. You’re getting a lot of hashtag research value out of this.

Your purpose right now is to scan ALL of those messages for new hashtags that you can place in your own hashtag research file.

I started with #startups.

All the hashtags that appear there will need to be placed in my spreadsheet under the #startups column because I found that people who post on #startups also post on the other ones as well. So it’s basically the same kind of desired audience that I will get to my own blog posts.

Read the paragraph above again, to make sure you understand why this is all vital for your social media strategy of getting 300 readers.

In the screenshot above, I show you that I identified a new hashtag. (#smallbusiness).

I’m going to place it in my file now:

Awesome, now complete that column with all the other hashtags that you find.

All-Action! Continue with the Hashtag Research until you have a lot of lines completed in your spreadsheet

The key to success is perseverance. Don’t give up until you know all the possible hashtags that you could use for your strategy.

You can see that I started completing it with new lines under that column. Do this on your own for all the columns that you have there. If the hashtags are really good, get more of them into the top line (where you placed the hashtags you brainstormed at point 2)

Bonus TIP:

Some of the hashtags that you will place into the file might be irrelevant or worthless. You can mark those with BLACK color (like I did) or simply delete them from your file.

Look at the example spreadsheet I gave you to understand all of this better.

In the advanced lessons that will soon follow, you’ll learn more about all this.

What to do next?

– Complete your file;

– Start posting messages on social media that promote your blog posts on the hashtags you just found.

The Road to 300 Readers – Followers, Hashtags and Communities

In Lesson 1, I told you that this course will be all about getting 300 readers to each blog article you write. I also made a promise that all of this will be highly actionable. The first lesson was the only one that was all talk.

This new lesson is ALL Action.

Let’s begin.

You most probably already have a Twitter account set up, a Facebook account, and a LinkedIn account. These are all must-haves if you want to start getting traffic from social media (for free).

I am not going to show you how to get those, because you probably already have them. Also, there already exists a LOT of documentation on how to get those up and running.

Let’s assume for now that you have accounts on all those channels.

The Journey to 300 readers starts with your followers

How many followers do you have?

Are they engaged with what you write?

Do they favorite your tweets, do they retweet, etc.?

This is not a theoretical course. I’ll give you exactly what you need to do in order to start getting those 300 readers. It’s what we’ve already tested on multiple sites, including our own squirrly.co website.

Rules of social media publishing for the tactics I’m presenting here:

Twitter:

– 10 or 15 posts/day on each twitter account you have.

– if anyone favs or RTs your messages => you immediately reply and thank them for it, or use that to start conversations.

– RT messages showing up on hashtags that are relevant for your activity. (eg. your blog is about spirituality -> RT important posts from the #spirit hashtag)

– Use Followerwonk to see the exact times at which you should post for your audience.

What hours should you use?

As I said:

– no talk. all action.

– Followerwonk shows you the best hours at which you should schedule your tweets to go out.

– Squirrly Social, Squirrly’s social media automation tool, will help you schedule them.

Got it? Let’s do this, then!

Again, this is an actionable lesson, so please consider following these steps for your site.

Log in to your Twitter. That’s what I did!

Next: Login to your Squirrly Social account.

If you don’t know how you can log in to Squirrly Social, copy/paste the link below in a new Tab.

www.squirrly.co/social-media/login-to-squirrly-social-step/

You’ll be taken to a page containing all the info you need.

Here’s a screenshot of our Squirrly Social account.

I’m going to show you how we do things for the @SquirrlyHQ Twitter account.

In order to be able to follow the same steps for your own Twitter account, go to Manage Social Profiles and click the + Add a social media profile button.

Then, select Twitter from the drop-down menu and connect your Twitter account to Squirrly Social.

In your own Squirrly Social -> Post Planner tab, I want you to pick the 15 posts/day plan. You’ll need to add 15 times during the day (or night) when you want the posts to go out.

You can segment your posts into more categories (e.g. article blogs, funny images, videos, and so on) if you want to make the content you share with your following more diverse. This is a very important step in this strategy.

Look at the next screenshot to see a visual representation of the steps I’ve written down above.

Look at the button called “timings”.

Use that one until you get to 15 times/day. You can use just one Category for that, or you can create more categories and segment your posts.

You need to be posting constantly on your accounts because you need people to see you and perceive you as being active. Otherwise, it will be very hard for you to achieve the 300 readers per blog article goal.

How do you know at which times during the day (or night) you should post?

Followerwonk is your answer. It’s a tool made by the great peeps @ MOZ. It’s what you’ll start using.

Remember: all action. I really want these lessons to help you out, so I’m taking great care to show you all there is in this step-by-step process.

Starting out is hard. But after you get this flywheel going, you’ll see that it becomes a lot easier.

Do the following. I’m showing you all there is in these screenshots.

Now click on FollowerWonk.

You’ll see now why I made you log in with your twitter. Click sign-in with twitter there at the top of the page.

You can now see the SquirrlyHQ twitter account appearing there. Hopefully, you’re doing this as you read, so you should be seeing your own twitter profile image up there in your own window for followerwonk.

Now, click on Analyze Followers.

Yup, click that analyze thingy.

There you have it. The box you see there is what you need to start using.

In the following screenshot, you’ll see where to place YOUR own twitter account handle (the username) and also select to analyze NOT the people you follow, BUT the people who follow you.

See the exact settings in the screenshot below

Click : DO IT! you have that orange button there. Make sure you click it.

In my case, it says that it started generating my report, as you can see in the following screenshot.

I clicked on “your reports” (the little underlined text you see above. pay attention)

Click on that link inside. It should take you to your report.

Okay. This report is huge. I’m telling you. Maybe you’re already on your own report for your OWN followers.

Remember, the road to 300 readers starts with your own followers.

Scroll down the report until you reach this part:

There you have the exact hours at which your twitter followers are most engaged with their accounts.

You’ll need to place the TOP hours into your Squirrly Social account. If you move your mouse cursor over any of those blue lines, you’ll see that it shows you exact details about them.

Awesome! Now you’ll start having great stuff in your Squirrly Social account for when you’ll start publishing the tweets that are going to promote your articles to your followers.

What have you done so far?

You’ve made sure that from now on your Twitter account stands a solid chance of driving you some real traffic.

Without these settings and without starting to schedule tweets that promote your articles, you’d have very low chances of success.

As I said: it’s hard to get the flywheel started. But once you do, it starts becoming awesome.

Getting 300 Readers: Method Specifications

What you’ve learned today and what you’ll learn in the next lessons will get you there.

We calculate 300 readers/blog article, in a 2-weeks (from publishing date) interval. Very good to keep this in mind for all the next posts that we will have.

Getting awesome at this twitter followers method:

– you’ll need to prepare at least 3 tweets that promote each blog article you have.

– schedule a lot of messages that promote different blog articles to your followers.

– try to replicate this twitter method for your Facebook page, Instagram and LinkedIn as well.

– you’ll see that Squirrly Social allows you to schedule on those as well. If you don’t know the specific hours for those accounts, just use the hours you’ve extracted today from the lesson I taught you.

Remember: It all starts with your followers. Take care of your followers first, even though this will not bring you amazing results very fast. Nurture this. In the long run, it will help a lot.

Rules for Facebook: 1 or 2 posts / day;

Rules for Instagram: 3 to 5 posts / day;

LinkedIN : 2 posts / day.

The road to 300 readers per blog article continues with the next lesson, where we’ll start working on hashtags. You’ll get to see why they are amazingly valuable for your new strategy.

Use our benchmarks for helping you get to 300 readers

300 readers

How to read this?

After having implemented this lesson you should start seeing an increase in the number of readers for your articles. In a 2 weeks interval, you should get 300 readers for your article, by using the methods of this lesson.

Gaining 300 Readers per Blog Article By Leveraging Social Media

This is the best social media course we’ve done until now, and we’ve so far kept only for our very exclusive lists. Now is your turn to learn.

300 Readers or 10,000 Visits This Month? Yes, You Can!

I hope you’re ready for massive growth. I really do.

We’ve published an article titled 9 Business Phrases You Should Avoid to Not Sound Dumb in which we talked about the business phrases that will raise red flags with any client.

Most people will publish an article on a blog and then hope for traffic. But not our team over at Squirrly.

Once an article is published, the fun part starts – Promotion.

As you can see from the screenshot below, our article already has 1,320 page views.

Screenshot 2016-02-17 21.37.19

We did NOT use our email lists to promote the article. ONLY social media. Only methods that you’ll see in these lessons.

We used ALL the lessons in this course to start getting traffic for our article: real traffic, from real people, from social media.

With this course, we’ll show you an X-Ray vision of our methods. From A to Z.

You’ll see many screenshots, to show you exactly what you can get and how you can implement everything.

We didn’t finish the promotion for this article yet. Just 5 days of social media promotion and this is what happened.

So let’s talk about you right now.

You want to get 10,000 visits this month.

Google AdWords will charge you something like $7 / click. That’s $70,000 that you’d have to spend. Maybe you’re lucky, and you find something for $4.3 USD.

That will most probably mean that not many people search for those words, so they won’t be able to drive you the traffic you want.

Just do social media. It’s free.

It takes a lot of time to implement and to get started, but we’re here to help you.

Look at our article. 1,227 uniques in 5 days. Just for this one article.

If we publish 10 articles this month and we get this much traffic, that’s already way above the goal.

But I want to prepare you for something great!

In the beginning, you’ll only be able to get 300 visits for your articles.

Don’t take this for granted. Go to your Google Analytics right now and look at the traffic you get for each article. (if you don’t know how to do this, look at the method I present in Lesson 5).

If you’re like most blogs, you’ll have about 50 visits per article, and you’ll only ever have more visitors when you promote via your email lists.

Because I need you to have realistic expectations:

1) Look at the current traffic that you get / article. Especially the traffic/article that you get from social media.

2) Focus on getting to 300 readers/article. After you start mastering the methods I show you in this course, you’ll get much better results.

At Squirrly (Squirrly Limited, registered in London, United Kingdom) we believe in offering real-world value before asking for any kind of money.

That’s why we came up with the idea for this course that will show you all that we’ve learned by driving tens of thousands of visitors to our sites and our customer’s sites.

You’ll be able to get a lot of traffic to your articles using social media, without having to pay a dime for any services!

Why is This Going to Be the Best Course?

1. Only actionable stuff

Our promise.

All that you will get in the following lessons are things that you can start applying while you’re reading them.

In three weeks, you’ll be able to finish implementing the research and the marketing infrastructure phase of this unreasonably efficient tactic for promoting your content across multiple social media channels.

2. Screenshot Frenzy. You’ll get ALL you need to know about gaining 300 readers for each article

Plenty of screenshots and stuff that show you how to implement this tactic, step-by-step.

We’re being transparent all the way and we’ll show you all there is to know so that you can start building your own winning distribution strategy for the content you’ll be producing for your startup, your business or your personal venture.

3. No talk. All action

100% step-by-step lessons on how to do everything. Each Lesson will show you how much traffic per article you should start getting by applying what you just learned in that lesson.

It’s a great way to keep track of where you are and also where you should be on your way to gaining 300 readers per blog article.

4. NO Guess-Work

It will show you all the processes and methods that you need to start learning in order to get this method to bring you 300 readers/article.

You don’t have to guess a thing. It’ll all be there in the lessons.

We’re Crazy for Sharing This with You

We should’ve definitely signed an NDA (non-disclosure agreement) before giving you access to these – because they are the exact same things that have made the Squirrly blog become so popular, have got us traffic and leads for our sales activities.

It’s really part of our secret sauce and it’s a thing that really helped us lately to grow as a company. We now have over 3,000,000 downloads for our software, and the numbers are getting really big each day.

Our clients, who have started building their content with us, are experiencing great results by following these exact same methods.

Now it’s time to show you how to make that happen for your site as well (assuming you’ll start producing more content yourself).

We’ll work with you and help you get great readership for the articles. Let’s get to it!

Gaining 300 Readers Will Take Some Work

This is true. What is also true: there will be NO Guess Work! You don’t have to guess anything about this. Just learn from each of the lessons that will follow and apply the recipe.

We’ll start with the first steps you need to take and move you along to the really advanced stuff.

Many of our other courses were focused on Mindset. This one is 100% juicy stuff that you can use after you see exactly how we use it and also how the clients we write content for use it.

We write content for some pretty great people and we teach them exactly how to get a lot of traffic to each article we write for them.

Are You Ready?

– Our Udemy content marketing course has over 2,600 students enrolled, and the course costs $144.99. Just saying.

– Our software has over 3,000,000 downloads (Neil Patel started using our software for every article he posts on his blog).

– Really. You’ll get a 100% clearer view on how we bring over 300 traffic to each article that we post on our blog.

– Screenshots.

– A well-defined and easy to repeat the process.

– We will walk you through all the necessary steps.

– We have never got traffic from LinkedIn before doing this. Now, it’s become one of the best traffic-referring channels.

The SEO Secret of all this Strategy

This initial 300 readers/article approach is massive in terms of benefits that it will bring you in the long run for your content.

The Secret behind all this:

Your articles will need to be optimized to 100%. That’s a vital part of all this.

Once your articles are 100% optimized, start promoting them.

That’s the key insight. This great tactic that you’ll be learning over the next few lessons can do wonders for your SEO – if you know this secret.

All the great social signals + real human readers that will come to each of your articles will show Google that you have an amazing website, so they will push it to the forefront of the search results.

Bam! Awesome SEO Value.

Stick with the Lessons. It’ll save you $70,000 on ads money.

You’ll get a lot of value from these lessons.

To get 10,000 traffic this month, it would cost you at least $7 for each click, on Google Ads or Facebook Ads. (Or any pay per click ads service)

That’s 10,000 x $7 USD = $70,000 on Google ads and the others.

I’m teaching you here a method that will help you get 10,000 traffic FOR FREE. YUP, that’s $0.

Don’t waste your money. Learn. Get Better. Evolve as a marketer. I’m here to help you every step of the way with all the squirrly screenshots you’ll be getting.

7 Surprising Numbers That Will Empower Your WordPress SEO

It’s a beautiful day, and we’ll get to talk about seven surprising numbers that will help you take control of your WordPress SEO and your content marketing strategy.

Practical Things You’ll Learn in This Lesson:

  • How to check your site’s progress and performance using numbers and scores
  • What are the most important Google ranking factors 
  • How to leverage data and metrics to rank your site higher

The Link between Numbers and WordPress SEO Success

You need to have a strong vision of what you want to achieve, sure.

However, you will never reach your goals unless you study what’s going on with your site, measure the progress and continuously work on improving performance.

And this is where numbers come into play. They are meant to guide your efforts and help you always be in the know.  

That being said, the best way to check your progress and see how your WordPress SEO improves from week to week is via Squirrly’s site Audit score.

The weekly Audit that you get from Squirrly will help you access essential information with ease. That’s because it gives you relevant metrics and a performance score to let you know how your site is performing.

What’s more, the Audit is broken down into sections so that you know which areas need improving. It also tells you what every section means and gives you either insights or PRO tips to help you improve the score.

Now, let’s take a look at which numbers from the site Audit contribute to the success of your WordPress site.

7 Numbers That Have a Lasting Impact on WordPress SEO

By now, you’ve probably already received this week’s site audit from Squirrly (if you’re a Squirrly user).

Go ahead and access it from: Squirrly SEO > SEO Audit > Go to All Audit Panel > See last Audit

Right. Numbers. 

1) Site Audit Score

Based on everything we analyze about your WordPress site, we give you an overall score. If you remember, in Lesson 1, we did that group learning experiment, and we’ve shared with you what we’ve discovered.

The most important takeaway of our study was this: the sites which had a solid chance of making it big online all had a Site Audit Score of over 80.

Back then, we also had a traffic analytics solution implemented for the people who were part of the experiment. We measured their organic traffic – the traffic they got as a result of having great WordPress SEO.

Even if your site’s score is at 30 when you’re just starting out, don’t panic!

Follow the instructions from the report to start fixing issues. This way, you’ll solve most of your WordPress site structure problems, which will increase the score you get.

Start making improvements. Check your Audit weekly. That score needs to grow.

2) Posting Frequency

The next important number for great WordPress SEO is the posting frequency.

I guess you already know that the way to do SEO these days is by having a lot of great content on your site. It’s much easier to rank for pages and blog posts than it is to rank for your homepage.

Furthermore, your website needs to look fresh and updated. Google takes this very seriously. It has solid reasons for doing so.

If someone enters a website and sees that there is no new content published by that company on their blog, it’s a clear indicator that either:

            a) That company went out of business.

            b) Business is going dreadfully.

If you think people will assume the business is doing so well that they don’t have time to write articles anymore, know that this scenario is highly unlikely. Most people just don’t think that way.  

Remember: your WordPress SEO needs to take into account both search bots AND human readers.

Another good case for publishing new blog posts is this: social media only works for you if you keep posting new content. The human readers who spend their time on social media will get bored if you publish the same old, same old.

Brian Dean (who also loves the Squirrly SEO Audit and our keyword research tool) is one of the most important SEO experts. He is the owner of Backlinko, where he posts some fantastic ideas on how to get backlinks to your website.

Brian’s ideas revolve around the fact that you should publish super long-form content, instead of publishing shorter articles more often. He is right. You can also try that.

We know that not every business will be able to publish content every three days. What we also know is that websites with a higher posting frequency have a much better chance of being ranked than the other ones. It can work both ways.

Our purpose is to show you what works in most of the cases, to give you a better chance of having amazing WordPress SEO.

3) Average Content Optimization

To provide this score, we analyze all the pages you optimized so far with Squirrly (whether they are WordPress blog posts or eCommerce product pages) and check the optimization percentage.

Using this data, we determine the average content optimization score.

Now that you have Squirrly SEO, you should focus on getting as many pages optimized as possible.

By raising this number, you will help Google figure out that your pages are valuable for other people. This will increase your rankings.

Talking about making them valuable for people: remember to get that human-friendly optimization check right in the Live assistant. It’s a sure way to improve your overall WordPress SEO.

4) Average Shares per Latest Posts

Many people publish great content on their WordPress sites and then forget to do anything about them. That’s the best way to fail.

The best way to win, however, comes from actually doing stuff with your articles post-publishing. One of the simplest things you can do after publishing is to start sharing your new content on social media platforms.

You will get social signals back to your site, which represents an important Google ranking factor. This shows Google that human readers love the topics you write about, so it starts considering your WordPress site as being more valuable.

In other words, promoting your content is key, as it will help gain some social signals which will also impact rankings.

So, you need to make sure that all your latest posts get shared.

5) Backlinks per Latest Posts

This is a number that you will need to improve your site’s authority and thus increase its rankings.

The good news is that you can increase this number by finding relevant content that you’ve already published on your WordPress site and sending links from those blog posts to your new blog posts.

Inner linking is paramount. One of the best things about Wikipedia is that it has so many internal links that help you discover more and more content. Google loves this kind of stuff.

To be informative, you need to provide ways for people to access more great content. Don’t limit their experience. Enhance it.

6) Outgoing doFollow Links

External Links are hyperlinks that point at any domain other than the domain the link was posted on. It’s important not to have too many external links on your site.

You do all the work of setting the no-follow attribute to external links that go to websites you don’t own. However, this can be extremely time-consuming.

Instead, you can use a plugin called External Links – nofollow, noopener & new window (find it on the WordPress Plugins directory).

The plugin will turn all outbound links into no-follow so that you don’t pass your site’s authority to those other sites.

You can always select to place exceptions in that plugin. So, in case you do want to have “do-follow” for a couple of links, you’ll still be able to make that happen.

7) Majestic Unique Domains

It’s a number that will show you the total number of domains that have linked back to your WordPress site. Past tense.

So, the number doesn’t take into account the number of domains that currently link to your site.

A big difference.

Some SEO experts dislike Majestic because of this. Instead of showing just the currently existing backlinks, this tool will show you numbers that always keep growing, even though in reality you might be losing some of your backlinks.

The Majestic Unique Domains number, however, is actually necessary, regardless of the rest of the data. Maybe even BECAUSE of it.

If the number is high, it means that your website has always been important. If that number keeps getting bigger and bigger, it means that your site is gaining a much wider reach worldwide.

This number shows how many sites in the world have linked to your website. If more and more websites link to yours, it means that your visibility and importance on the web just keep getting better.

Empower Your WordPress SEO with These 7 Numbers and Rank Higher on Google

Now you know more about the most important numbers you can use to check your site’s SEO performance, what they represent, and what you can do to increase them.

Your Goals for This Lesson:

  • Check your site Audit and find 2 issues that you can start working on right away
  • Set an SEO goal for the next couple of weeks, such as to improve your posting frequency
  • Start using the tips presented in this lesson to improve your site score and authority over the next month

How You Can Make the Rest of This Year Work Out Amazingly Well With This Top Feature

It’s almost time to say goodbye to this coaching session. But until then, I encourage you to resume working on your WordPress site.

Reports to make, content to write and optimize, success (or failure) to analyze.

The rest of this year can now be a huge success for you because you’ll be able to track (with just one click) the rank for each article that you optimized with Squirrly.

Practical Things You’ll Learn in This Lesson:

  • How to identify which pages perform best on your site
  • How to know which keywords your site actually ranks for
  • How to compare pages in your site based on their performance

If I were to tell you that you can see your top-performing pages and keywords with just one click, right in your WordPress, what would your reaction be?

Fingers crossed that you’re going to be just as thrilled as I am.

Thanks to this feature provided by Squirrly, you will have access to a tool that will help you figure out which SEO strategies have worked for you, and which haven’t.

The best part about it is that you will never get outdated information.

By using the Rankings feature from Squirrly, you’ll be able to see how your efforts translate into results. 

If you have the Business plan, your rankings will be checked daily.

Let’s see how you can start using this feature right now.

How to Check Out the Google Performance of Pages You Optimized with Squirrly

Step 1:

Login to your WordPress dashboard

Step 2:

Go to Squirrly > Rankings

Just Like That, You Can Now Get an Overview of Your Pages’ Performance

Inside the Rankings section of Squirrly, you can keep track of how well your content is performing on Google.

Here’s the data you will see in this section for each individual keyword:

  • The Google position based on the country you selected (we scrape the first 10 pages of Google based on the keyword you optimized for)
  • the best Google rank you’ve achieved for that keyword
  • the URL with which you’re currently ranking for that keyword.

Plus, if you click on Rank Details, you’ll also be able to see:

  • the number of social shares. See detailed data about how your content performed on each social media channel you shared it. Understand how social signals influence your rankings.
  • the number of clicks and impressions.

Based on all of this information, you will be able to gain a better understanding of what’s working for your site and what’s NOT.

You’ll know which are the pages that you need to work on more.

I recently started doing even more workshops to help entrepreneurs from all over the world grow their businesses and build a customer base.

The problem was that people wanted to see my personal website and they couldn’t find it on search engines because I have quite a common name. On the site, I have a media kit, contact information – everything.

So one of the things I had to do in order to get my website to rank for “Florin Muresan” was to tackle a long-tail keyword.

My blog is this: FlorinMuresan.com

> The only keyword that I wanted to rank with this website is “Florin Muresan bio.”

With Squirrly, I could see that my efforts were paying off (I could see that I was ranking on the 2nd place on Google for the keyword I wanted).

Now, I’ll be able to check all of my articles and see which ones get to rank better on this leaderboard inside of my WordPress. And the best part is, so can you!

With Squirrly, you can now easily implement your SEO strategy and measure the results. That means you are no longer working in the dark.

Use this one well throughout the rest of this year, and you’ll soon start improving your rankings.

Your Goals for this Lesson:

  • Go to Squirrly > Rankings and check how your pages are doing
  • Identify which ones are ranking higher than others and which ones are performing poorly
  • Write down the aspects that define the pages with higher rankings