Moment of Truth: Showing our OWN Stats and Teaching You How to Get Yours

In this lesson, you will get answers to some of your most burning questions like:

“Is this guy for real? Does Squirrly really get that much traffic to their blog articles?”

And:

“How do I find out what my traffic is for just one article?”

Basically, those are the two main things you’re going to get some valuable answers to.

Don’t worry. I already know that some of you didn’t really buy into the idea of getting 300 readers per article, and it’s no problem. I always question a lot of things as well, because it could be very easy for anyone to just say stuff, without having any kind of REAL data to back that up with.

Well anyway, as I’ve already got you familiar with the “No Talk. All Action” motto, let’s begin:

IS Squirrly for real? Do they really get 300 readers/blog article?

The Screenshots will speak for themselves.

Article name: [INFOGRAPHIC] How to maximize your networking skills at a start-up event. See the stats for it below.

Article name: Kickstarter vs Indiegogo. The crowdfunding gunslingers.

Remember: We’ve implemented all that you learned during Lessons 2, 3 and 4 to get to this number. Also, all that you will learn in the next couple of lessons.

Article name: Funding your startup is now a piece of cake

You see?

It’s possible to get that much traffic for just one article.

Just follow our methods and our lessons and you will get there.

Of course, it wouldn’t have been possible if we hadn’t used our own Squirrly SEO software to optimize our articles to 100%. After getting a lot of social media love, the SEO juice really pushed us forward for different topics, so we got even more readers.

Now, let’s see how YOU can check out the traffic you have for each of your articles.

How do you see how much traffic one of your articles gets? How Do You Measure that?

Okay, The Moment of Truth has passed. Find out how to get your own stats, the right way using Google Analytics.

Begin:

1) Connect to your Google account

2) Go To Google Analytics

(if you don’t know how, just search for “google analytics” in google)

3) Go to see the traffic details for one of your websites

4) In the bar, where it shows you an interval of different dates:

MAKE SURE you select the date in which you published the article.

That’s the date in which I published the article I’m trying to get the number of readers for.

Okay? Great!

Now, go to your google analytics:

Make sure the interval is set right:

5) Go to: Behaviour -> Site Content -> All Pages.

Awesome. Now you see it right there: Number 10. Funding Your Startup is now a piece of cake.

Let’s move on.

6) Click on the page link for your article.

In my case, the link at number 10 (as specified above)

As I mentioned on that sticky note, you get to see the number of readers (12) on the date of publishing for this article.

7) Follow the next screenshots to find out how to get the right interval in order to properly measure the number of readers for ONE article.

Start:

The final element: What You NEED From All This

Awesome?

Yes, it is! Now you can finally track the number of readers you’re getting for each article.

!!Make sure to repeat this process for any article on your site.

That’s it. You’ve just learned a new and valuable trick.

Do you wonder if the benchmark boxes are correct?

Well, you can finally check them out for yourself.

Try to see how far you are on your way to getting to 300 readers/blog article.

How to Use Quora for Your Marketing Strategy and Get More Readers for Your Blogs

It’s good to see you today for the 4th Lesson of this course which will help you get to 300 readers/blog article.

This time around, I will show you how the hashtags that you researched in the previous lesson will help you build up some amazing traffic by answering the right questions on Quora (quora.com).

You know the No Talk. All Action motto of this course you’re getting from Squirrly. Oh well, since many of you may not be familiar with Quora, it’s best to start off by explaining what Quora is all about.

So that will be Chapter 1.

In Chapter 2 of this lesson, you’ll get to see exactly what you need to do to get at least a + of 30 new readers for each article you write.

If you’re already familiar with this Q&A platform, then just go ahead and skip to Chapter 2.

Otherwise, let’s begin explaining what Quora is.

Chapter 1: Quora, the Q&A Community that’s Build Value First, Focus on Marketing Later

In a nutshell, Quora is a Q&A platform where you can ask questions about pretty much anything you want and get someone to answer them.

But it is not only a Q&A website – but a platform that makes sure that the questions asked there get the most accurate and relevant answers from people who have first-hand experience.

But how can all of this help your marketing strategy? You’re about to find out.

A Few Ways to Benefit from Quora:


  • Answer questions. If you see that someone asks a question that you have the answer to, don’t be afraid to leave a reply. For example, if your company offers content marketing services, you can link to your website – IF it’s to genuinely help someone who is looking for just that. Your answers can then be upvoted by others, which will make you seem a trustworthy member of the Quora community.

  • Follow people and questions. If a certain influencer or a person you admire professionally is active, you can keep track of their activity on Quora. People are encouraged to use their real names, and also write what they do, so you shouldn’t worry about fake identities. This makes it easier for you to figure out who are the thought leaders in your domain. Also, Quora is a great place to connect with other professionals and exchange ideas.

  • Another cool feature is that you can ask certain individuals to answer your questions. If there’s a particular question that you want to be answered by a certain specialist, you can do that. As a bonus, there is a great possibility that you can establish some kind of connection with that person and ask for their help again, knowing that they will most likely provide it.

  • Research and Inspiration. Content marketers, you’re in luck! When writer’s block kicks in, you can always rely on Quora. It is a great tool for research. If you run out of ideas for your blog, you can check out what’s trending here. Or simply ask a question about ideas. There are high chances that you will receive not one but many different answers. The fact that you can do research here also comes in handy when you don’t know what keywords to use.

What NOT to Do on Quora

If you only want to promote or sell your product, then this platform is not for you.

People will figure that out. Instead, try and focus on building a value-first relationship with people you’re genuinely interested in.

Don’t go on and on only about you, your products/services, and your company. People will get sick of you trying to push your products and services.

Chapter 2: So, You Have the Answer to What Question?

Very important to keep in mind:

Quora is value-driven, so make sure you will not spam every possible question with your links. We are very AGAINST that type of behavior.

Open up the excel file in which you researched the hashtags last time. We will be using that file a lot through-out this course.

Okay. This is the All-Action part of the lesson. Let’s begin learning the steps.

1) Your mindset. How this Makes Sense.

In order to make this tactic work well for your overall strategy of getting 300 readers/blog article:

You need to think of Questions for each article you write from now on:

a) The Type A question.

You have the blog article written already. You need to find on Quora some questions that you can answer yourself (post 80 to 250 words) and then write the link to your article.

What on earth?

Yes, you heard me right.

Quora is value-driven, so don’t post just links. You will have to write some really valuable answers and only then post the link to your blog article where you explain your answer in more depth.

If readers from Quora find your answer to be valuable, then they WILL CLICK your link and continue reading on your own site. This is very important to keep in mind, otherwise, this method will NOT work for you and it will ruin your image.

b) The Type B Question.

As I said, for each article you write you need to think of two types of questions.

Type B is a question that does NOT already exist on Quora, so you will have to think about it and then place it as a question on the platform.

You need to think of a question that you can place on Quora and then come and answer it with your own article.

Basically, you post the question and you already have the perfect answer for it.

That will make people really love your answer and they will definitely click to go to your website.

2) For an article that you already have, prepare 2 Type-A questions and 2 Type-B questions.

DO it right now.

3) GO to Quora. Searching for topics that will give you a lot of questions where you can place your answers and find lots of Type A Questions

Alright. Go to your Hashtags Research File.

Select one of the topics (hashtags).

You can see that I selected #crowdfunding

Then, go to Quora.com and search for your hashtag, like I did (in my case, crowdfunding)

There you will see a huge list of questions. Find the best ones where you could place your blog article as an answer to those questions that you see in the list.

That’s it. Now read the secret tactic to get more out of this method. (below)

Super-Secret Tactic to get more Readers out of Quora and Type-B Questions.

Use their “Ask People To Answer” feature.

You will ask a lot of people from Quora to answer your type B question.

This will increase the visibility of your question amongst quora users (a lot). When you receive the first answer for your question, go on and publish the answer your prepared along with the link to your site.

It will seem very natural for everyone, you will contribute to the community and you will have a lot of visibility. Since there will be about 3 answers and 200 people viewing the question, clicks will follow.

That’s all for today. Go on and grow your readership for each article you write from now on.

Here’s the benchmark box to show you how far along you are.

quora marketing

300 Readers and Hashtag Research

In Lesson 2, we started working on improving the way we post updates on social media to our followers.

We basically showed you how we did it and made you implement the best tactics yourself. See?

This is the best thing about this course: you get to implement from us just the stuff that works, and you don’t have to go through everything and mess up like we did until we found this #winning method.

So, let’s begin with Lesson 3 and show you the benchmark box for this lesson, to get your appetite started.

hashtag research

This box shows you that by implementing the tactics from Lesson 2 and the ones from  Lesson 3, you should start getting to 70 readers/blog article.

Great! Let’s unlock this new step of your journey.

Social Media: More than just Followers. Meet the Hashtags

You see a lot of people on Twitter and Facebook posting updates like: “I found a new working method for my online business. #winning”

What happens next?

Well, the followers of that person who posted the update (let’s call that person Jean) see the post and they can feel happy for Jean, because she found a winning moment in the process of building an online business.

Normally, only they would learn about her winning moment. Maybe she gets lucky and a close friend or a close follower RTs (retweets that) along to his / her own audience. Now, Jean’s post could eventually be seen by more people.

All good. But that’d be the end of the story for Jean’s message if she would have written her tweet like “I found a new working method for my online business. Winning”.

But she didn’t, now did she? She was inspired enough to write #Winning, instead of winning.

What does this mean?

It means that anyone who’s using twitter (keep in mind: this is also available for facebook and Instagram) through the twitter website, twitter mobile apps, TweetDeck or other software for viewing twitter feeds can see her message appear on the #winning hashtag.

People search twitter for interesting new things that are written about subjects they like. So, there are people searching on twitter to read the posts that are written on #winning.

Screenshots time:

In the upper right corner of twitter, I’m placing the #winning hashtag

 

Now, let’s see what appears on our end when we search for the #winning hashtag

Awesome. That’s what it looks like. Now, Jean’s post could be right there in the feed and any twitter user (out of the many millions out there) could virtually see her update.

Yes, much visibility right there! Now imagine this: you can make those people click on your link and go to your blog to read your latest article.

How you can #hack audiences by using Hashtags:

This part is important to understand – if you want the methods I teach you today to actually work.

What do I mean by: hacking audiences?

I mean: using different methods of getting the attention of audiences that you spent ALMOST NO time building up yourself.

It’s about reaching a “fountain” from which many “drink” AND placing your own special drink there. By doing this, many new people can start sipping the great knowledge you have in store for them.

In Jean’s case, she simply made her message seen across one hashtag, but she got no real result out of doing that.

You’ll see in the next few lines how to start getting value (and a lot of readers) by using hashtags the right way.

Sometimes, hashtags can be even better for you than just having lots of followers.

In some of our advanced lessons for this course that helps you get 300 readers for each blog article, we’ll show you how to build up your authority on hashtags, so that twitter will offer you even better distribution for the content you place on different hashtags.

It all starts with Hashtag Research

Now you know why hashtags are important. You’ll need to start posting on hashtags if you want real social media traffic to your site. If you target the wrong hashtags, you will get NOTHING out of it and you can kiss the 70 readers/article milestone of this lesson goodbye.

Trying to be realistic with you here. The good news is: I’m going to teach you exactly how to do hashtag research in order to identify ALL the hashtags you can use from now on to promote your blog articles.

How to think about Hashtags if you really want this to work?

Think of them as TOPICS that you tackle with your blog.

Examples: SEO, wordpress, startups, entrepreneurship, spirituality, connected car, ibeacon technology, scrum, etc.

Those are the topics that you might be writing about on your blog.

1) Transform a topic into a hashtag:

Take “SEO”. You will post tweets that promote your article on the #seo hashtag.

Pretty simple, right?

2) Now, brainstorm a list of topics that you cover with your blog posts.

Do it right now, so that we can move on to the next steps presented in this lesson.

This is what you will get to by the end of this lesson:

That’s hashtag research done right.

This lesson is also all-action as is most of this course that you’re taking right now. I’m giving you access to a Google Docs file, that you can use as an example for your own research. You’ll only have viewing rights, but you can copy its content to your own google docs spreadsheet.

3) Open up the spreadsheet

Use this link to open up the spreadsheet in a new Tab.

docs.google.com/spreadsheets/d/1dNypaAFPYoCrs032CIHtDZq3N0jPUjT1q23ZXhse_Zo/edit#gid=0

Simply Copy/Paste the link into a new tab to start viewing the file I created for you.

4) Copy the content to your own spreadsheet

You can do this either in a new Google Docs file or in an Excel file.

5) Look at the YELLOW COLUMN

It holds some tips that will help you get familiar with this document much faster.

6) Place on Line 3 the Hashtag ideas that you brainstormed at STEP 2 of this lesson

Come on. Do that, so we can move on and get you closer to those new readers for your blog.

I’m doing this at the same time.

My own topics (hashtags) are:

#startups | #crowdfunding | #startupconference | #StartupEvents | #tech

You can see them in the table:

Yup, that’s what I plan to write about on our blog and it’s also what we started writing about. Okay, got it?

Now complete your own table with your own hashtags. You need to complete it on that line that I marked with red in the screenshot above.

Awesome!

7) Start Using TagBoard.com

Believe me, we’ve tried tons of different ways of getting to the best possible hashtags on which to promote our posts. The tagboard method works best.

Hashtag research will be easy if you use this tool. You can sign up for a demo and get started.

Search for the first topic (hashtag) that you placed earlier on in your file. In my case, it’s #startups.

8) You will see a lot of messages being displayed for your initial hashtag. Scan this board for all the other hashtags that appear

Wow! This is some real knowledge I’m dropping here. Most people use this tool for reading messages. You’re getting a lot of hashtag research value out of this.

Your purpose right now is to scan ALL of those messages for new hashtags that you can place in your own hashtag research file.

I started with #startups.

All the hashtags that appear there will need to be placed in my spreadsheet under the #startups column because I found that people who post on #startups also post on the other ones as well. So it’s basically the same kind of desired audience that I will get to my own blog posts.

Read the paragraph above again, to make sure you understand why this is all vital for your social media strategy of getting 300 readers.

In the screenshot above, I show you that I identified a new hashtag. (#smallbusiness).

I’m going to place it in my file now:

Awesome, now complete that column with all the other hashtags that you find.

All-Action! Continue with the Hashtag Research until you have a lot of lines completed in your spreadsheet

The key to success is perseverance. Don’t give up until you know all the possible hashtags that you could use for your strategy.

You can see that I started completing it with new lines under that column. Do this on your own for all the columns that you have there. If the hashtags are really good, get more of them into the top line (where you placed the hashtags you brainstormed at point 2)

Bonus TIP:

Some of the hashtags that you will place into the file might be irrelevant or worthless. You can mark those with BLACK color (like I did) or simply delete them from your file.

Look at the example spreadsheet I gave you to understand all of this better.

In the advanced lessons that will soon follow, you’ll learn more about all this.

What to do next?

– Complete your file;

– Start posting messages on social media that promote your blog posts on the hashtags you just found.

The Road to 300 Readers – Followers, Hashtags and Communities

In Lesson 1, I told you that this course will be all about getting 300 readers to each blog article you write. I also made a promise that all of this will be highly actionable. The first lesson was the only one that was all talk.

This new lesson is ALL Action.

Let’s begin.

You most probably already have a Twitter account set up, a Facebook account, and a LinkedIn account. These are all must-haves if you want to start getting traffic from social media (for free).

I am not going to show you how to get those, because you probably already have them. Also, there already exists a LOT of documentation on how to get those up and running.

Let’s assume for now that you have accounts on all those channels.

The Journey to 300 readers starts with your followers

How many followers do you have?

Are they engaged with what you write?

Do they favorite your tweets, do they retweet, etc.?

This is not a theoretical course. I’ll give you exactly what you need to do in order to start getting those 300 readers. It’s what we’ve already tested on multiple sites, including our own squirrly.co website.

Rules of social media publishing for the tactics I’m presenting here:

Twitter:

– 10 or 15 posts/day on each twitter account you have.

– if anyone favs or RTs your messages => you immediately reply and thank them for it, or use that to start conversations.

– RT messages showing up on hashtags that are relevant for your activity. (eg. your blog is about spirituality -> RT important posts from the #spirit hashtag)

– Use Followerwonk to see the exact times at which you should post for your audience.

What hours should you use?

As I said:

– no talk. all action.

– Followerwonk shows you the best hours at which you should schedule your tweets to go out.

– Squirrly Social, Squirrly’s social media automation tool, will help you schedule them.

Got it? Let’s do this, then!

Again, this is an actionable lesson, so please consider following these steps for your site.

Log in to your Twitter. That’s what I did!

Next: Login to your Squirrly Social account.

If you don’t know how you can log in to Squirrly Social, copy/paste the link below in a new Tab.

www.squirrly.co/social-media/login-to-squirrly-social-step/

You’ll be taken to a page containing all the info you need.

Here’s a screenshot of our Squirrly Social account.

I’m going to show you how we do things for the @SquirrlyHQ Twitter account.

In order to be able to follow the same steps for your own Twitter account, go to Manage Social Profiles and click the + Add a social media profile button.

Then, select Twitter from the drop-down menu and connect your Twitter account to Squirrly Social.

In your own Squirrly Social -> Post Planner tab, I want you to pick the 15 posts/day plan. You’ll need to add 15 times during the day (or night) when you want the posts to go out.

You can segment your posts into more categories (e.g. article blogs, funny images, videos, and so on) if you want to make the content you share with your following more diverse. This is a very important step in this strategy.

Look at the next screenshot to see a visual representation of the steps I’ve written down above.

Look at the button called “timings”.

Use that one until you get to 15 times/day. You can use just one Category for that, or you can create more categories and segment your posts.

You need to be posting constantly on your accounts because you need people to see you and perceive you as being active. Otherwise, it will be very hard for you to achieve the 300 readers per blog article goal.

How do you know at which times during the day (or night) you should post?

Followerwonk is your answer. It’s a tool made by the great peeps @ MOZ. It’s what you’ll start using.

Remember: all action. I really want these lessons to help you out, so I’m taking great care to show you all there is in this step-by-step process.

Starting out is hard. But after you get this flywheel going, you’ll see that it becomes a lot easier.

Do the following. I’m showing you all there is in these screenshots.

Now click on FollowerWonk.

You’ll see now why I made you log in with your twitter. Click sign-in with twitter there at the top of the page.

You can now see the SquirrlyHQ twitter account appearing there. Hopefully, you’re doing this as you read, so you should be seeing your own twitter profile image up there in your own window for followerwonk.

Now, click on Analyze Followers.

Yup, click that analyze thingy.

There you have it. The box you see there is what you need to start using.

In the following screenshot, you’ll see where to place YOUR own twitter account handle (the username) and also select to analyze NOT the people you follow, BUT the people who follow you.

See the exact settings in the screenshot below

Click : DO IT! you have that orange button there. Make sure you click it.

In my case, it says that it started generating my report, as you can see in the following screenshot.

I clicked on “your reports” (the little underlined text you see above. pay attention)

Click on that link inside. It should take you to your report.

Okay. This report is huge. I’m telling you. Maybe you’re already on your own report for your OWN followers.

Remember, the road to 300 readers starts with your own followers.

Scroll down the report until you reach this part:

There you have the exact hours at which your twitter followers are most engaged with their accounts.

You’ll need to place the TOP hours into your Squirrly Social account. If you move your mouse cursor over any of those blue lines, you’ll see that it shows you exact details about them.

Awesome! Now you’ll start having great stuff in your Squirrly Social account for when you’ll start publishing the tweets that are going to promote your articles to your followers.

What have you done so far?

You’ve made sure that from now on your Twitter account stands a solid chance of driving you some real traffic.

Without these settings and without starting to schedule tweets that promote your articles, you’d have very low chances of success.

As I said: it’s hard to get the flywheel started. But once you do, it starts becoming awesome.

Getting 300 Readers: Method Specifications

What you’ve learned today and what you’ll learn in the next lessons will get you there.

We calculate 300 readers/blog article, in a 2-weeks (from publishing date) interval. Very good to keep this in mind for all the next posts that we will have.

Getting awesome at this twitter followers method:

– you’ll need to prepare at least 3 tweets that promote each blog article you have.

– schedule a lot of messages that promote different blog articles to your followers.

– try to replicate this twitter method for your Facebook page, Instagram and LinkedIn as well.

– you’ll see that Squirrly Social allows you to schedule on those as well. If you don’t know the specific hours for those accounts, just use the hours you’ve extracted today from the lesson I taught you.

Remember: It all starts with your followers. Take care of your followers first, even though this will not bring you amazing results very fast. Nurture this. In the long run, it will help a lot.

Rules for Facebook: 1 or 2 posts / day;

Rules for Instagram: 3 to 5 posts / day;

LinkedIN : 2 posts / day.

The road to 300 readers per blog article continues with the next lesson, where we’ll start working on hashtags. You’ll get to see why they are amazingly valuable for your new strategy.

Use our benchmarks for helping you get to 300 readers

300 readers

How to read this?

After having implemented this lesson you should start seeing an increase in the number of readers for your articles. In a 2 weeks interval, you should get 300 readers for your article, by using the methods of this lesson.

Gaining 300 Readers per Blog Article By Leveraging Social Media

This is the best social media course we’ve done until now, and we’ve so far kept only for our very exclusive lists. Now is your turn to learn.

300 Readers or 10,000 Visits This Month? Yes, You Can!

I hope you’re ready for massive growth. I really do.

We’ve published an article titled 9 Business Phrases You Should Avoid to Not Sound Dumb in which we talked about the business phrases that will raise red flags with any client.

Most people will publish an article on a blog and then hope for traffic. But not our team over at Squirrly.

Once an article is published, the fun part starts – Promotion.

As you can see from the screenshot below, our article already has 1,320 page views.

Screenshot 2016-02-17 21.37.19

We did NOT use our email lists to promote the article. ONLY social media. Only methods that you’ll see in these lessons.

We used ALL the lessons in this course to start getting traffic for our article: real traffic, from real people, from social media.

With this course, we’ll show you an X-Ray vision of our methods. From A to Z.

You’ll see many screenshots, to show you exactly what you can get and how you can implement everything.

We didn’t finish the promotion for this article yet. Just 5 days of social media promotion and this is what happened.

So let’s talk about you right now.

You want to get 10,000 visits this month.

Google AdWords will charge you something like $7 / click. That’s $70,000 that you’d have to spend. Maybe you’re lucky, and you find something for $4.3 USD.

That will most probably mean that not many people search for those words, so they won’t be able to drive you the traffic you want.

Just do social media. It’s free.

It takes a lot of time to implement and to get started, but we’re here to help you.

Look at our article. 1,227 uniques in 5 days. Just for this one article.

If we publish 10 articles this month and we get this much traffic, that’s already way above the goal.

But I want to prepare you for something great!

In the beginning, you’ll only be able to get 300 visits for your articles.

Don’t take this for granted. Go to your Google Analytics right now and look at the traffic you get for each article. (if you don’t know how to do this, look at the method I present in Lesson 5).

If you’re like most blogs, you’ll have about 50 visits per article, and you’ll only ever have more visitors when you promote via your email lists.

Because I need you to have realistic expectations:

1) Look at the current traffic that you get / article. Especially the traffic/article that you get from social media.

2) Focus on getting to 300 readers/article. After you start mastering the methods I show you in this course, you’ll get much better results.

At Squirrly (Squirrly Limited, registered in London, United Kingdom) we believe in offering real-world value before asking for any kind of money.

That’s why we came up with the idea for this course that will show you all that we’ve learned by driving tens of thousands of visitors to our sites and our customer’s sites.

You’ll be able to get a lot of traffic to your articles using social media, without having to pay a dime for any services!

Why is This Going to Be the Best Course?

1. Only actionable stuff

Our promise.

All that you will get in the following lessons are things that you can start applying while you’re reading them.

In three weeks, you’ll be able to finish implementing the research and the marketing infrastructure phase of this unreasonably efficient tactic for promoting your content across multiple social media channels.

2. Screenshot Frenzy. You’ll get ALL you need to know about gaining 300 readers for each article

Plenty of screenshots and stuff that show you how to implement this tactic, step-by-step.

We’re being transparent all the way and we’ll show you all there is to know so that you can start building your own winning distribution strategy for the content you’ll be producing for your startup, your business or your personal venture.

3. No talk. All action

100% step-by-step lessons on how to do everything. Each Lesson will show you how much traffic per article you should start getting by applying what you just learned in that lesson.

It’s a great way to keep track of where you are and also where you should be on your way to gaining 300 readers per blog article.

4. NO Guess-Work

It will show you all the processes and methods that you need to start learning in order to get this method to bring you 300 readers/article.

You don’t have to guess a thing. It’ll all be there in the lessons.

We’re Crazy for Sharing This with You

We should’ve definitely signed an NDA (non-disclosure agreement) before giving you access to these – because they are the exact same things that have made the Squirrly blog become so popular, have got us traffic and leads for our sales activities.

It’s really part of our secret sauce and it’s a thing that really helped us lately to grow as a company. We now have over 3,000,000 downloads for our software, and the numbers are getting really big each day.

Our clients, who have started building their content with us, are experiencing great results by following these exact same methods.

Now it’s time to show you how to make that happen for your site as well (assuming you’ll start producing more content yourself).

We’ll work with you and help you get great readership for the articles. Let’s get to it!

Gaining 300 Readers Will Take Some Work

This is true. What is also true: there will be NO Guess Work! You don’t have to guess anything about this. Just learn from each of the lessons that will follow and apply the recipe.

We’ll start with the first steps you need to take and move you along to the really advanced stuff.

Many of our other courses were focused on Mindset. This one is 100% juicy stuff that you can use after you see exactly how we use it and also how the clients we write content for use it.

We write content for some pretty great people and we teach them exactly how to get a lot of traffic to each article we write for them.

Are You Ready?

– Our Udemy content marketing course has over 2,600 students enrolled, and the course costs $144.99. Just saying.

– Our software has over 3,000,000 downloads (Neil Patel started using our software for every article he posts on his blog).

– Really. You’ll get a 100% clearer view on how we bring over 300 traffic to each article that we post on our blog.

– Screenshots.

– A well-defined and easy to repeat the process.

– We will walk you through all the necessary steps.

– We have never got traffic from LinkedIn before doing this. Now, it’s become one of the best traffic-referring channels.

The SEO Secret of all this Strategy

This initial 300 readers/article approach is massive in terms of benefits that it will bring you in the long run for your content.

The Secret behind all this:

Your articles will need to be optimized to 100%. That’s a vital part of all this.

Once your articles are 100% optimized, start promoting them.

That’s the key insight. This great tactic that you’ll be learning over the next few lessons can do wonders for your SEO – if you know this secret.

All the great social signals + real human readers that will come to each of your articles will show Google that you have an amazing website, so they will push it to the forefront of the search results.

Bam! Awesome SEO Value.

Stick with the Lessons. It’ll save you $70,000 on ads money.

You’ll get a lot of value from these lessons.

To get 10,000 traffic this month, it would cost you at least $7 for each click, on Google Ads or Facebook Ads. (Or any pay per click ads service)

That’s 10,000 x $7 USD = $70,000 on Google ads and the others.

I’m teaching you here a method that will help you get 10,000 traffic FOR FREE. YUP, that’s $0.

Don’t waste your money. Learn. Get Better. Evolve as a marketer. I’m here to help you every step of the way with all the squirrly screenshots you’ll be getting.

7 Surprising Numbers That Will Empower Your WordPress SEO

It’s a beautiful day, and we’ll get to talk about seven surprising numbers that will help you take control of your WordPress SEO and your content marketing strategy.

Practical Things You’ll Learn in This Lesson:

  • How to check your site’s progress and performance using numbers and scores
  • What are the most important Google ranking factors 
  • How to leverage data and metrics to rank your site higher

The Link between Numbers and WordPress SEO Success

You need to have a strong vision of what you want to achieve, sure.

However, you will never reach your goals unless you study what’s going on with your site, measure the progress and continuously work on improving performance.

And this is where numbers come into play. They are meant to guide your efforts and help you always be in the know.  

That being said, the best way to check your progress and see how your WordPress SEO improves from week to week is via Squirrly’s site Audit score.

The weekly Audit that you get from Squirrly will help you access essential information with ease. That’s because it gives you relevant metrics and a performance score to let you know how your site is performing.

What’s more, the Audit is broken down into sections so that you know which areas need improving. It also tells you what every section means and gives you either insights or PRO tips to help you improve the score.

Now, let’s take a look at which numbers from the site Audit contribute to the success of your WordPress site.

7 Numbers That Have a Lasting Impact on WordPress SEO

By now, you’ve probably already received this week’s site audit from Squirrly (if you’re a Squirrly user).

Go ahead and access it from: Squirrly SEO > SEO Audit > Go to All Audit Panel > See last Audit

Right. Numbers. 

1) Site Audit Score

Based on everything we analyze about your WordPress site, we give you an overall score. If you remember, in Lesson 1, we did that group learning experiment, and we’ve shared with you what we’ve discovered.

The most important takeaway of our study was this: the sites which had a solid chance of making it big online all had a Site Audit Score of over 80.

Back then, we also had a traffic analytics solution implemented for the people who were part of the experiment. We measured their organic traffic – the traffic they got as a result of having great WordPress SEO.

Even if your site’s score is at 30 when you’re just starting out, don’t panic!

Follow the instructions from the report to start fixing issues. This way, you’ll solve most of your WordPress site structure problems, which will increase the score you get.

Start making improvements. Check your Audit weekly. That score needs to grow.

2) Posting Frequency

The next important number for great WordPress SEO is the posting frequency.

I guess you already know that the way to do SEO these days is by having a lot of great content on your site. It’s much easier to rank for pages and blog posts than it is to rank for your homepage.

Furthermore, your website needs to look fresh and updated. Google takes this very seriously. It has solid reasons for doing so.

If someone enters a website and sees that there is no new content published by that company on their blog, it’s a clear indicator that either:

            a) That company went out of business.

            b) Business is going dreadfully.

If you think people will assume the business is doing so well that they don’t have time to write articles anymore, know that this scenario is highly unlikely. Most people just don’t think that way.  

Remember: your WordPress SEO needs to take into account both search bots AND human readers.

Another good case for publishing new blog posts is this: social media only works for you if you keep posting new content. The human readers who spend their time on social media will get bored if you publish the same old, same old.

Brian Dean (who also loves the Squirrly SEO Audit and our keyword research tool) is one of the most important SEO experts. He is the owner of Backlinko, where he posts some fantastic ideas on how to get backlinks to your website.

Brian’s ideas revolve around the fact that you should publish super long-form content, instead of publishing shorter articles more often. He is right. You can also try that.

We know that not every business will be able to publish content every three days. What we also know is that websites with a higher posting frequency have a much better chance of being ranked than the other ones. It can work both ways.

Our purpose is to show you what works in most of the cases, to give you a better chance of having amazing WordPress SEO.

3) Average Content Optimization

To provide this score, we analyze all the pages you optimized so far with Squirrly (whether they are WordPress blog posts or eCommerce product pages) and check the optimization percentage.

Using this data, we determine the average content optimization score.

Now that you have Squirrly SEO, you should focus on getting as many pages optimized as possible.

By raising this number, you will help Google figure out that your pages are valuable for other people. This will increase your rankings.

Talking about making them valuable for people: remember to get that human-friendly optimization check right in the Live assistant. It’s a sure way to improve your overall WordPress SEO.

4) Average Shares per Latest Posts

Many people publish great content on their WordPress sites and then forget to do anything about them. That’s the best way to fail.

The best way to win, however, comes from actually doing stuff with your articles post-publishing. One of the simplest things you can do after publishing is to start sharing your new content on social media platforms.

You will get social signals back to your site, which represents an important Google ranking factor. This shows Google that human readers love the topics you write about, so it starts considering your WordPress site as being more valuable.

In other words, promoting your content is key, as it will help gain some social signals which will also impact rankings.

So, you need to make sure that all your latest posts get shared.

5) Backlinks per Latest Posts

This is a number that you will need to improve your site’s authority and thus increase its rankings.

The good news is that you can increase this number by finding relevant content that you’ve already published on your WordPress site and sending links from those blog posts to your new blog posts.

Inner linking is paramount. One of the best things about Wikipedia is that it has so many internal links that help you discover more and more content. Google loves this kind of stuff.

To be informative, you need to provide ways for people to access more great content. Don’t limit their experience. Enhance it.

6) Outgoing doFollow Links

External Links are hyperlinks that point at any domain other than the domain the link was posted on. It’s important not to have too many external links on your site.

You do all the work of setting the no-follow attribute to external links that go to websites you don’t own. However, this can be extremely time-consuming.

Instead, you can use a plugin called External Links – nofollow, noopener & new window (find it on the WordPress Plugins directory).

The plugin will turn all outbound links into no-follow so that you don’t pass your site’s authority to those other sites.

You can always select to place exceptions in that plugin. So, in case you do want to have “do-follow” for a couple of links, you’ll still be able to make that happen.

7) Majestic Unique Domains

It’s a number that will show you the total number of domains that have linked back to your WordPress site. Past tense.

So, the number doesn’t take into account the number of domains that currently link to your site.

A big difference.

Some SEO experts dislike Majestic because of this. Instead of showing just the currently existing backlinks, this tool will show you numbers that always keep growing, even though in reality you might be losing some of your backlinks.

The Majestic Unique Domains number, however, is actually necessary, regardless of the rest of the data. Maybe even BECAUSE of it.

If the number is high, it means that your website has always been important. If that number keeps getting bigger and bigger, it means that your site is gaining a much wider reach worldwide.

This number shows how many sites in the world have linked to your website. If more and more websites link to yours, it means that your visibility and importance on the web just keep getting better.

Empower Your WordPress SEO with These 7 Numbers and Rank Higher on Google

Now you know more about the most important numbers you can use to check your site’s SEO performance, what they represent, and what you can do to increase them.

Your Goals for This Lesson:

  • Check your site Audit and find 2 issues that you can start working on right away
  • Set an SEO goal for the next couple of weeks, such as to improve your posting frequency
  • Start using the tips presented in this lesson to improve your site score and authority over the next month

How You Can Make the Rest of This Year Work Out Amazingly Well With This Top Feature

It’s almost time to say goodbye to this coaching session. But until then, I encourage you to resume working on your WordPress site.

Reports to make, content to write and optimize, success (or failure) to analyze.

The rest of this year can now be a huge success for you because you’ll be able to track (with just one click) the rank for each article that you optimized with Squirrly.

Practical Things You’ll Learn in This Lesson:

  • How to identify which pages perform best on your site
  • How to know which keywords your site actually ranks for
  • How to compare pages in your site based on their performance

If I were to tell you that you can see your top-performing pages and keywords with just one click, right in your WordPress, what would your reaction be?

Fingers crossed that you’re going to be just as thrilled as I am.

Thanks to this feature provided by Squirrly, you will have access to a tool that will help you figure out which SEO strategies have worked for you, and which haven’t.

The best part about it is that you will never get outdated information.

By using the Rankings feature from Squirrly, you’ll be able to see how your efforts translate into results. 

If you have the Business plan, your rankings will be checked daily.

Let’s see how you can start using this feature right now.

How to Check Out the Google Performance of Pages You Optimized with Squirrly

Step 1:

Login to your WordPress dashboard

Step 2:

Go to Squirrly > Rankings

Just Like That, You Can Now Get an Overview of Your Pages’ Performance

Inside the Rankings section of Squirrly, you can keep track of how well your content is performing on Google.

Here’s the data you will see in this section for each individual keyword:

  • The Google position based on the country you selected (we scrape the first 10 pages of Google based on the keyword you optimized for)
  • the best Google rank you’ve achieved for that keyword
  • the URL with which you’re currently ranking for that keyword.

Plus, if you click on Rank Details, you’ll also be able to see:

  • the number of social shares. See detailed data about how your content performed on each social media channel you shared it. Understand how social signals influence your rankings.
  • the number of clicks and impressions.

Based on all of this information, you will be able to gain a better understanding of what’s working for your site and what’s NOT.

You’ll know which are the pages that you need to work on more.

I recently started doing even more workshops to help entrepreneurs from all over the world grow their businesses and build a customer base.

The problem was that people wanted to see my personal website and they couldn’t find it on search engines because I have quite a common name. On the site, I have a media kit, contact information – everything.

So one of the things I had to do in order to get my website to rank for “Florin Muresan” was to tackle a long-tail keyword.

My blog is this: FlorinMuresan.com

> The only keyword that I wanted to rank with this website is “Florin Muresan bio.”

With Squirrly, I could see that my efforts were paying off (I could see that I was ranking on the 2nd place on Google for the keyword I wanted).

Now, I’ll be able to check all of my articles and see which ones get to rank better on this leaderboard inside of my WordPress. And the best part is, so can you!

With Squirrly, you can now easily implement your SEO strategy and measure the results. That means you are no longer working in the dark.

Use this one well throughout the rest of this year, and you’ll soon start improving your rankings.

Your Goals for this Lesson:

  • Go to Squirrly > Rankings and check how your pages are doing
  • Identify which ones are ranking higher than others and which ones are performing poorly
  • Write down the aspects that define the pages with higher rankings

Why is Squirrly SEO better than WordPress SEO by Yoast? – Squirrly SEO vs Yoast

People often ask us the following:

I have a very sensitive question to ask.  I know this may sound brash, but I have decisions to make.

Can you tell me – without tons of super-salesman promotion – how your product is different from Yoast?

That’s why this Lesson will put all those questions and worries to rest. We’ll briefly present each level that a good SEO Content Strategy should touch on, and how SEO plugins help with this.

At the end of the article, you will also find a table comparison of the two plugins, which hopefully will help you get your answer faster.

Practical Things You’ll Learn in this Lesson: 

  • How to Get Started with Creating a Keyword Portfolio
  • How to Do Research for an Article in Your WP Dashboard
  • How to Gain Access to Top SEO Education

But before we move any further, you’re probably curious to know the answer to the question above.

So, here’s the answer to the question:

The main difference is that Squirrly offers 200 features as opposed to just 15 for SEO. Yoast is a very basic plugin, even though it is indeed a good one.

Even if you have the free version of Squirrly, you still get a lot more for SEO than if you were to use other plugins.

Squirrly now lets you optimize every single URL of your site. Something you can’t do in any other plugin.

You now have full control over how Google displays your pages and over how people see your pages in social media feeds, on platforms such as: Facebook, Twitter, and LinkedIn.

Yes, this feature from Squirrly SEO which gives you full control is free of charge.

Squirrly’s PRO features are things that would cost over $600 / month to get from other SEO Software:

  • Exact Google rankings for pages,
  • Advanced SEO keyword research,
  • SEO Audits,
  • Blog Audits,
  • Social Media Audits,
  • Blogging Assistant,
  • SEO Strategy Manager,
  • Copyright-free images right in your WordPress dashboard.

Yoast nor any other classic SEO plugin offers any of these functions.

People keep recommending Yoast because it has been around for many years and they’ve got used to it.

Many people recommend it because that’s what people typically recommend, and they want to simply go with the flow and “say what people are saying”.

It’s the reason why we’ve made Squirrly SEO compatible with it. We think those features are basic anyway, and the PRO features we offer are what really make the difference when it comes to an SEO strategy.

So, if you want Yoast to take care of your site structure and Squirrly to make sure you actually have an SEO strategy, you can do that.

Building an SEO Powerhouse takes a lot of time. Most of our time goes into helping you, the Non-SEO expert, to become an SEO Superstar.

Squirrly SEO is the most complete WordPress plugin because it does so MUCH more for you than the classic plugins. To better depict everything, we took into account all that you need to build a powerful Content Marketing Strategy.

The result is the SEO Content Tree, where you can see Squirrly SEO software offers help for each of the 6 levels of the Content Tree.

Yoast helps with just one of the six levels.

Squirrly SEO vs Yoast Infographic

If you’ve been using the Squirrly plugin for the last few days, you’ve noticed that in the plugin Dashboard there’s always a possibility to solve an SEO problem right way.

That’s the option to check for SEO Issues (right from the Squirrly Dashboard). We created this feature because we want Squirrly to work well with other plugins, like Yoast and All In One SEO for WordPress.

I will continue to talk about all the levels from the Squirrly plugin in a bit, but first I want you to remember what I consider the best part about our tool.

Squirrly SEO Offers Real Customer Service – even with the Free Version

WordPress environments are sometimes unpredictable due to many plugins and themes. That’s why we made delivering high-quality Customer Service a priority.

We want you to contact us and get help exactly the way you want. Get more details about how you can reach us at squirrly.co/more

Yoast makes you pay a certain amount for each of your sites. At Squirrly, Excellent Customer Service is a core value. That means we try to help any user as fast and best we can.

Now, let’s move the conversation forward.

Squirrly SEO Vs Yoast is at the ground level. All the rest is handled solely by Squirrly SEO. The infographic above showed you why it can make sense to use them both.

Level 0: The WP Site Structure and Squirrly SEO vs Yoast

The only real talk about Squirrly SEO Vs Yoast is at level 0: The WordPress Site Structure.

We know that the classic plugins can offer more in-depth help with the site structure. The reason we don’t go deeper is that we focus on the above-ground levels.

Also, we do this because we need to ensure a stable plugin, and sometimes those settings which are too in-depth will start causing problems for you, and we don’t want Squirrly to be a source of such problems.

Moving to the other levels, you will see that Squirrly SEO is the ONLY plugin for WordPress which offers you help.

Level 1: Researching the Best SEO Keywords and Social Media Keywords

This is an important part of every content marketing strategy.

If you will stick around with our training program, you’ll get to see how this is the next thing you need to do with your WordPress site after you fix the site structure.

Neil Patel was impressed by our Keyword Research tool and said that only a few bloggers have access to such information. Which is 100% true. The Google Planner Tool will show you keyword opportunities for Advertising. NOT for SEO.

Squirrly SEO shows you the keywords you should use, by taking many different data points into account.

But keep in mind there’s still work to be done on your end as well.

Squirrly will, however, guide you along the way. After each keyword research that you perform, you can either use that keyword and start writing a page right away or save it in your Briefcase.

“What’s that?” you might ask.

The Briefcase is basically your Keyword Portfolio – a way to know what terms your site is targeting. You can manage your keywords there with the use of labels.

For example, if you want to create different pages for each stage your site visitors are in on their Customer journey, then you can reflect that in your keyword portfolio. You can go to the Squirrly Briefcase and create the following labels:

  • “awareness”
  • “consideration”
  • “purchase”
  • “post-sale”
  • or whatever your customer journey steps are called.

You can assign a different color to each label and then simply add the labels that make sense to each keyword.

When creating new articles for the blog, you can choose the keyword from your Briefcase in order to stay focused on your SEO strategy.

We can’t talk about proper research without talking about the Blogging Assistant.

The Blogging Assistant helps you save time on the research you do for each article. It helps you find:

  • copyright-free images,
  • news sources,
  • awesome tweets by influential people.

You can use these to validate the points you are making in your blog posts.

Level 2: Scaling Content with Proper SEO and Human-Friendly Optimization

When you get to this stage, you most probably have a good site structure (Level 0) and you know which keywords/topics you will be writing about (Level 1).

To go forward with your plans and create more content which will either bring Search Engine Traffic or Social Media Traffic, you can use the Squirrly SEO Live Assistant.

When you turn all those lights green in your “Edit Post” interface, you’ll be able to hit publish knowing that your content is 100% optimized: for both search bots and actual human beings.

What we also do is help you stage your content – before you publish – with the help of the Squirrly Snippet.

Level 3: Making Sure the Tree Grows Strong

Yes, it sounds very zen. It is, however, true. You need to make sure that you can check your content marketing strategy and measure if you start getting more inbound links, more authority, more shares, etc.

Just having an optimized WordPress site won’t do you any good.

You need to gain authority on the web. The perfect combination for SEO is this:

Optimized Content + SEO Site Structure + High-Quality Backlinks + Social Signals

Check the SEO Audit from Squirrly every week. Making sure you get a score of 80 or above will help you reach the right combination.

Level 4: Grab the Rewards

You’re working to grow this content tree because, in the end, you want to see the results. The question is: How do you see the rewards?

Easy!

Squirrly SEO gives you the ability to check your ranking on Google for various countries (so you get GEO rank, not just your rank for the general google.com).

You also get to see other “fruits”, other rewards. It will show you the top social media channel for every blog post you publish by taking into account the social media platforms that brought you the most engagement.

Other SEO stats include:

  • the level of optimization you achieved,
  • the number of inbound links you have for each page on your site,
  • the Website Authority,
  • the authority of each page.

Level 5: Education Resources. Learning Means Growing

We realize that it takes a while to get familiarized with all these concepts.

That’s why on top of the current coaching session that you receive upon joining Squirrly SEO, you also get free access to multiple opportunities to learn.

Education Cloud, for example, is our Membership Site, where you get access to training programs from which you’ll learn how to get better SEO and better rankings.

Squirrly is designed to be there to assist you with implementing a great SEO or Content Marketing strategy. It’s going to be ready to suggest the steps that you need to take to improve your site. But you’ll have to put in the work for that.

You can always join our Get Growth channel (youtube.com/c/GetGrowthTV) and see the Live Streams. We stream videos about how to use Squirrly SEO to get the best results out there.

And now, here is a general table comparison of the two plugins presenting the main features you’ll need in order to implement an SEO strategy that goes through all the levels.

Why is Squirrly SEO better than WordPress SEO by Yoast?


 

Your Goals for this Lesson:

  • Add One Keyword in Briefcase and create a label;
  • Test Squirrly’s Blogging Assistant while writing an article;
  • Take advantage of any new opportunity to keep learning.

How To Make Your WordPress Look Like The Huffington Post on Google

Making sure your organization looks good on Google is just a small aspect of SEO. It does have a bigger impact on branding once Google crawls and updates your information.

The Secret behind Huffington Post’s beautiful and professional display in the Google search results:

JSON-LD and the Optimized Snippet (which you can make even better. See the end of the lesson to learn how).

JSON-LD sounds boring, I know. But look what it does for the Huffington Post. In this lesson, I’ll show you how you can get the same thing for your WordPress site.

Practical Things You’ll Learn in this Lesson:

  • How to set up your JSON-LD information
  • How to connect your Social Media Profiles with your Site for Google
  • How to edit the meta information of an article

Imagine the trust and social proof your organization or personal brand would achieve if you started using JSON-LD.

The whole part that you see on the right side of the screenshot above is due to the JSON-LD. Huffington Post has a banner ad in the search engine, which displays info about their organization and their social media profiles.

You can easily customize and provide essential details about you or your organization so that they show up for users in Search results. 

  • Name: Specify the preferred name you want Google to display in Organic Search results.

  • Logo: Set up the image you want Google to use in association with you or your organization in Organic Search results.

  • Social Media Profiles. Use this markup to indicate which are the social media accounts associated with you or your organization that you want Google to display in Organic Search results.

Using structured data, you can make sure the correct information about you or your organization reaches users and enhances your site’s presence online. That translates into:

⇒ Increased brand awareness.

⇒ Enhanced brand recognition.

⇒ Promoting your social media accounts and possibly get more followers.

The JSON-LD Feature Is Now Available for Your Site

With Squirrly, you can make sure your website is as professional-looking as Mashable and the Huffington Post, which will certainly help your business.

The people who search for your brand name keywords will be happy to see that you are a trusted service provider.

Here are the exact steps you need to take to make your WordPress site look as great as the Huff Post.


You can learn more on the topic from our Knowledge Base (howto.squirrly.co) as well.

To have the social media included in your JSON-LD, you’ll have to add your official profiles in the Squirrly Plugin -> SEO Settings.

Scroll down to the Social Media Accounts Panel and you’ll find the fields you need to fill in.

Display Your Website in Search Engine Results Better than Huffington Post Does 

Here’s why I’m saying that the Post failed here. Look down at the screenshot.

You’ll see that their meta description at the time of writing this post is:

That is terrible. If the Huffington Post didn’t have such a huge brand, people would not click on the search results to see their page, because it looks like a broken website.

With the help of the Squirrly Snippet, you can see how Google will see your posts and your website – while editing. 

This will help you avoid the mistake made by the media publisher’s crew.

This is a huge advantage for you!

With Squirrly, the crew from Huffington would’ve seen from the start that the display is not right and that they need to fix something on the website.

Follow the presentation below to get the meta description of a page in your site looking great.

Make Your WordPress Site Stand out on SERP

This is all for today.

Make sure to apply what you’ve learned from this lesson. Squirrly makes it easy for you to implement all of this without having to edit the code of your site.

You still have to provide the right data to put into your site. You’ll have to write an accurate description of your organization and add the links to your social profiles. Squirrly will take care of the complicated aspects.

Your Goals for this Lesson:

  • Set up your JSON-LD information
  • Connect your social media profiles with your site
  • Edit the meta information of an article

Enjoy and Keep Ranking!

Why Does Neil Patel Use Squirrly SEO For Every Blog Post that He Publishes?

Glad to see you here in our Coaching Session class.

We initially created this coaching session as a series of lessons at the end of which you’ll be super close to becoming an SEO Superstar.

It’s not only about what we teach you; it’s also about what you do with your WordPress site after learning everything.

The idea is to keep learning. That way, you’ll keep moving forward.

Practical Things You’ll Learn in this Lesson:

  • How to choose the keyword you want your page to focus on
  • How to optimize a page in your site for Google
  • Why is SEO important for your strategy

Part 1 – Keyword Research from Squirrly SEO 

Squirrly is simply a complete SEO powerhouse for WordPress, and we have Neil Patel (a recognized expert) agreeing with us on this one.

In his article titled 10 Time-Saving Blogging Tools You Need To Use, Neil Patel mentioned that only a handful of bloggers have access to the right queries that Squirrly provides.

There are many benefits you can get by using Squirrly SEO, but right now I want to show you the Keyword Research Feature.

You’ll be able to find amazing long-tail keywords to rank for on the first page of Google directly from our Keyword Research.

This is what will change the game for you online, whether you’re a blogger, a side-hustler, or a full-time online shop owner.

After installing and activating the plugin, you can do a keyword research right from your WordPress site.

You just need to go to the Research Tab> Find Keywords> to open the keyword research tool.

After you do that, it will look something like this.

By entering a keyword, the plugin will start searching the main Internet databanks that have been built for SEO and return long-tail keywords that you can easily rank for.

When I say YOU, I really mean you and your site. The algorithm is super-advanced, and it takes into account the authority you have for those keywords on Google vs. the authority of competing websites for the same keywords.

The data we use is created for SEO purposes, unlike Google’s Keyword Planner which has been designed to help only with Google AdWords campaigns.

Other than what I’ve mentioned above, the algorithm also takes other significant factors into account, such as:

  • How many people discuss that topic on Quora, Forums, social media;
  • The trend of the subject. If it was trending years ago, then it’s no longer relevant, and we’ll give it a lower score. That way, we make sure the content you create stays relevant.

Creating long-form content using the keywords you find is always an excellent way to get your articles indexed.

Here are 4 main aspects to look at when choosing a keyword for your page:

  • The number of words. Ideally, you want to go for keywords that have 3 or more terms because big media sites or news outlets already rank for terms formed of 2 words. Also, using more words will help you respond to your audience’s needs and help them find your content much easier.

  • Competition. Choosing a keyword with high competition won’t help you bring too much organic traffic to your site. If you want to rank on the first pages of Google, then you need to pick a keyword that doesn’t have a lot of competition.

  • Search volume. Let’s say you’ve found a long-tail keyword that’s easy to rank for. That’s great! Or is it? If the search volume for that term is very low, then it’s not that great of a keyword. Why? Because it means that very few people are searching for that term, so you’ll be getting little to zero organic traffic.

  • Trend. Trending keywords can bring you a lot of organic traffic, so we recommend using them if you find some good ones during your research. When a term is trending, it means that a lot of people search for the topic on search engines during that particular moment in time. It surfaces the things that are popular now, or are on their way to becoming super popular soon.

There is also the advanced mode, where you can even search for keywords based on different countries. All you have to do is select the country (as shown below).

Part 2 – Why Does Neil Patel Use Squirrly SEO?

Now that you’ve chosen your keyword, you’ll want to start optimizing a post/page using it. You can do that with the Squirrly SEO Live Assistant, which is our most popular feature.

It’s a screenshot from Neil Patel’s article: 10 Time-Saving Blogging Tools You Need to Use

This feature is the reason he uses Squirrly each time he creates a new post. The Live Assistant is the part that helps you most in optimizing your content for humans, as well as for Google.

The purpose is to turn every white element from the Live Assistant to Green, and not have any red sections. 

Here are the main benefits of using the Squirrly Live SEO Assistant:

  • It lets you know whether you’re stuffing your pages with the same keyword
  • It helps you write content that won’t push away human readers
  • Your optimized pages will rank higher on Google
  • You will lower your bounce rate
  • Read PART 3 of this lesson to see more about the results you can get with this tool.

The over-optimization check is necessary, and it’s not always obvious. That’s why we built a feature to help you avoid any potential threats to your rankings.

Here’s a step-by-step guide on optimizing an article with the Live Assistant:

The reason why even experts like Neil Patel use this plugin is that it saves a lot of time for content creation and it helps with quality assurance as well.

If you see all those lights turning green in the interface, it means that you can hit Publish.

You no longer have to rely on guesswork to make sure you have 100% SEO on your blog postsproduct pages or landing pages.

Part 3 – Why Use the Squirrly SEO Live Assistant for Your WordPress Pages?

Websites that are not optimized tend to under-perform. Optimizing is done by turning all the lights green inside of the Squirrly SEO Live Assistant.

1) In a study published by Forbes.com, it was shown that content that was not optimized for being found on search engines by the desired audience had very weak performance over time.

The Live Assistant is something that Neil uses every time he creates a new post, because it’s the easiest way of getting your content 100% Optimized for Both Humans and Search Engines.

If you get it 100% Optimized, you maximize the chances of making that piece of content super successful on search engines.

When Squirrly first came out as a product, it was the tool that helped people get Perfect SEO Articles.

Why is using the Live Assistant so important?

The Forbes study shows that only 1 in 10 published articles have the chance of making it big on search engines. The reason behind that is: writers usually don’t optimize the written words inside the content they produce using a clear set of rules.

At Squirrly, we’ve always been fascinated with big tech publications like Mashable and TechCrunch, and we’ve seen that the articles which are found on Google and written by these blogging giants pass the 100% optimization score of the Squirrly SEO Live Assistant.

Which means that they actively optimize their content. They invest a lot of effort into this.

You don’t need to know anything about SEO when writing words on your pages.

If you follow the instructions that Squirrly’s SEO Live Assistant gives you, you’ll instantly be as awesome as the writers from TechCrunch and Mashable, when it comes down to search engine optimized content.

One more thing to think about: this is an important study made on a pretty big sample size:

they (numbers in the report) were generated in part by examining traffic patterns – measured via organic page views (meaning traffic from SEO) – for more than 110,000 pages and 32 million page views over dozens of websites from June 2012 through May 2013.

Here’s a quote from the Forbes article by Skip Besthoff:

“If I told you that only 20% of your content is doing anything for you regarding traffic generation, you’d either fire all of your writers, or you just wouldn’t publish anything that they’ve generated for you.” 

2) In a study made by Squirrly, it was shown that the optimized content managed to bring an increase in readership of over +285%, and in some cases, it was even as much as +500%.

You can see more about this study at: https://www.squirrly.co/facts/seo-success/

Our own study was made on 49,000 WordPress sites, and the increase happened only for the articles that were optimized more than 50% using the SEO Live Assistant.

The rest of the articles under-performed and the only traction they managed to get was from social media sites where they’d been promoted, but close-to-nothing came organically from search engines.

Go Forward

Now you know why it’s important to write articles that make sense for search engines and you’re better prepared for starting your SEO journey. 

Go ahead and accomplish your tasks for this Lesson.  You’ll get closer to reaching the top positions on Google with your pages.

Your goals for this Lesson:

  • Choose a keyword you want to target in a page
  • Publish an article you’ve optimized using the Live Assistant (over 50%)
  • Come up with 2 reasons why SEO is important for your strategy