Effective Conversion Elements and How to Implement Them

In lesson 3, we got to talk about three conversion elements and how to use them.

I hope you got the chance to try them out and see the results. If you remember, I also said that you need to do a lot of testing before you know for sure what works best.

This time around, we’ll be a bit more ambitious and aim for nine more conversion elements. Remember that our goal during this step in the lead generation process is to get an email address from our potential leads.

We have a lot to cover, so let’s dive right in. Let’s pick up from where we left off, meaning the 4th way in which you can use your WordPress site to collect emails.

4.The Bottom of the Article

While not everyone sticks around to the end of articles, when someone does finish reading it, you can bet you have their attention. The logical thing to do is to put a proposition there, at the bottom of the page.

Whenever you ask someone for their email, you have to offer something in return.

That’s the basis of most conversion elements. Since they’re at the bottom of your article, it probably means they liked your content. The best thing you can do is to offer them more content.

Focus on information. Offer readers valuable insight. For a person, information is valuable if:

  • It’s useful to them.
  • It’s difficult or impossible to find anywhere else.
  • It’s easy to understand and apply.

Here are a couple of examples that will help you understand how it’s done:

http://backlinko.com/

backlinko.com

http://www.hubspot.com/

hubspot.com

The trick with “Bottom of Article” messages is knowing what to offer. To that extent, Backlinko is offering a lot more exclusivity than HubSpot.

5. The Slideup Box

This nifty little box hangs around the corner of a site’s screen, offering visitors cool stuff. It’s not as invasive as a pop-up but it still grabs your attention.

This makes them almost as hard to miss as pop-ups but less distracting. You can also customize its timing to make sure you don’t put off readers.

You could make the box appear when people reach the middle of the page. If they click on the “X” instead of giving their address, make it so they won’t see it again for a month or so. This way, no one will complain.

This is what slideup boxes look like:

blog.hubspot.com

 

blog.hootsuite.com

As you can see, the box can also be big enough to start covering content. Consider how big your box will be and run tests to find the optimum size. It has to be seen but it also has to be small enough not to annoy readers.

6. The Hellobar

No, it isn’t a pub where you meet new people.

The hellobar, a lot like the slideup box, is a line that lingers at the top of your blog posts. You get to choose what color, copy(written text) and links it has.

Since you can’t fit a big call-to-action into a tiny bar, you have to get straight to the point.

Try to get people interested by using as few words as possible. It’ll take you a bit of practice, but you’ll get there.

Another cool thing about the hellobar is how convenient it is.

There are some cases in which readers want to give their email address right away, but don’t see any immediate way of doing so. They’ll most likely see the hellobar then. Maybe it didn’t convince the person to subscribe, but it got the address.

If you’re not using many conversion elements, add a hellobar.

Don’t lose a lead because they couldn’t find the “subscribe” button.

In the past, we used a hellobar ourselves together with a slideup box and got some pretty good results.

Here’s what your hellobar could look like:

open.buffer.com

 

Squirrly's very own hellobar

Squirrly’s old hellobar

7. Content Upgrade Pop-Ups

We already talked about pop-ups in lesson 3, but these are a special kind of pop-up. In fact, they have more in common with Bottom of Article conversion elements than with pop-ups.

The fundamental principle behind content upgrades is easy to get:

  • You create top-quality content.
  • At some point in the article, you offer extra resources related to the content, asking for an email address in return.
  • People take you up on the offer because the content is worth it.

One of the hardest parts about using upgrade pop-ups is choosing when it’s worth it. Creating extra resources takes time and effort. As a result, it may not be worth the effort every time.

Before committing to this tactic, do a bit of experimenting.

Take one of your best articles and do the content upgrade trick. See how well it goes.

Here is an example of the upgrade pop-up done by one of the pioneers of the tactic, Brian Dean:

http://backlinko.com/

Backlinko.com

Clicking on “get access” leads you to this:

http://backlinko.com/

Backlinko.com

The readers already know how good the content is, want more, so they give you their email addresses.

8. Redesign Your Homepage

Your homepage has the potential to bring in the most leads. It’s often the first and only page viewers get to see. That’s why it’s crucial that your homepage is optimized for lead generation.

Redesigning your homepage is often a hit-or-miss situation.

If you start doing it, make sure you have the time to redo it a couple of times based on the data you receive as feedback.

There is no “perfect homepage”. There are a lot of factors at play. The best you can do is try to understand your audience. Personalize the website according to their wants and needs.

You don’t have to start from scratch.

Look at your homepage and ask yourself “Which of these things should visitors see?”. We are focusing on email addresses so the answer is “the opt-ins”.

Put all your conversion elements in such a way that people can see them right away. Blog posts, “about” pages and so on can take the backseat.

Noah Kagan’s website in an excellent example of a successful makeover:

http://okdork.com/ before the redesign

okdork.com/ before the redesign

okdork.com/ after the redesign

You can browse the website without giving your email address, but it’s much more compelling to do so now.

9. Dedicated Landing Pages

Landing pages are crucial parts of the lead generating machine. Most businesses understand this and make landing pages. Still, it’s one of the most poorly used conversion elements.

A whole lot of thinking and planning needs to go into each page, but we’ll get into that in our next lesson.

The first thing you need to know about dedicated landing pages is that, as the name implies, they’re dedicated to one subject, one purpose.

If you offer several services or products, don’t just dump them together in one single page.

Landing pages have to be very targeted. The advantage of dedicated landing pages is that you can offer guests exactly what they want from you.

Software developers can offer product trials. E-commerce websites might give discounts. Marketing agencies leverage valuable information. Those aren’t always the case, of course, but you get the idea: different industries have different requirements.

Avoid being vague on your landing pages. Each extra detail you offer proves how well you know your audience. Just look at this page.

http://www.monetate.com/

monetate.com

10. Exit Intent Pop-up

Great, another pop-up, am I right? Well, that’s just the reality of things: pop-ups are useful. These ones, in particular, get excellent results for eCommerce businesses.

The name kind of gives it away. It’s a pop-up that only pops up when visitors want to leave the website. When this happens, you’ve got to hit the viewer with the best offer you’ve got.

It may be your last chance to gain them as a lead.

For the eCommerce industry, it’s easy to attract users to click on it because there’s the option to offer a discount to the products people were about to leave in the shopping cart. For other companies, however, it may not have much of an effect.

A good question (maybe even the best question) is what should you include in exit-intent pop-ups? Here are some ideas you can use:

  • Discounts. I kind of spoiled this one, didn’t I?
  • Contests. People are more willing to give their email addresses if it means they may win something cool.
  • Targeted messages. If you know something about a visitor (like how they came to your website), you can leverage that to keep the browsing. Using clever copy that shows you’ve researched your target audience will help pique visitors’ interest and prove that you have something valuable to offer.
  • Loyalty Gifts. Everyone likes to be treated well, to feel appreciated. You can give recurring visitors more than just value. You can offer them a token of appreciation for their loyalty.

As you can see, there are many ways you can use exit-intent pop-ups. Experiment a bit and see what works for you.

Here are a few examples of what your pop-ups could look like:

http://optinmonster.com/

optinmonster.com

Worried that people might find your pop-ups annoying? Well, think about it this way: If people complain about your pop-ups, they probably would have never become clients anyway.

Essentially, you don’t lose anything. So they are definitely worth giving a try. 

11. Top Nav / Sidebar / Footer Links to Landing Pages

As content creators, we know that you can’t just ask a stranger to buy products or services.

We need to gain their trust first, and rushing the process is generally a bad idea. That doesn’t mean that you shouldn’t offer visitors the chance to become clients as fast as possible.

We already talked about what a landing page should contain. Now let’s focus on where to put links to them.

Design your website in such a way that the reader can always access a landing page. Watch out, though!

You don’t want to be too pushy.

The top nav, sidebar, and footer are the best spots to put these links.

Here’s an example of what readers see if they read an article on your website:

  • They enter the website and see an interesting link in the top nav. They don’t click it because they don’t trust you yet.
  • They’re reading the article, enjoying it and they see another cool offer in the sidebar. They’re tempted, but they want to hear everything you have to say.
  • They finish the article and like it. In the footer, they see the offer for the third time and decide that it’s worth checking out.

After that, it’s the landing page’s job to convert. The example I gave isn’t extremely realistic because people don’t usually trust a business after only one article. The process is the same, though, it’s just on fast-forward.

Here’s an example of top nav links from Backlinko’s website:

http://backlinko.com/

backlinko.com

The more conveniently placed your links are, the better conversion elements they become.

12. Within Individual Articles

Why should the corners of your blog get all the love?

The posts themselves should have links of their own as well. You get to choose where exactly they’ll be, meaning that you can add a link wherever you see fit. Besides anchor text links, you can also add conversion elements within your articles.

For instance, you can add Buttons which contains links, but unlike regular links, they are harder to miss because they stand out quite a lot. 

Use them strategically to break up large blocks of text to make the article more readable. Don’t overuse these or else your posts will look spammy.

The most important place where you should put a link is at the end of the article. Make a compelling call-to-action and add the link to it.

If you only put one link in the whole post, it should usually be at the end.

An example of an anchor text link is this “check out our WordPress plugin for SEO” – with a link that sends visitors to a dedicated landing page.

Buttons look more like this:

conversion elements

The results these links bring mostly depend on how good your content is and where you decided to put them.

Conclusion: Why You Should Use these Conversion Elements

Social media marketing and blog posts are great. There’s no denying that. However, those methods aren’t the least bit personal. You don’t read every article that you see on Facebook, do you?

Emails are much more likely to be read and engaged with, which is why it’s so important to build your email list.

Once you have that, you can send content and offers directly to your readers. If you want real engagement and lead nurturing, this is the way to go.

Using conversion elements like the ones I talked about in this article will help you grow your email list, which is a crucial step in growing your client list.

That wraps it up for this lesson. In the next one, we’ll take an in-depth look at landing pages.

 

12 Super Awesome Ways in Which You’ll Get Leads Jumping at the Opportunity

Ready for a new lesson?

Great! Until now, I showed you the importance of generating leads and how the overall process works. The process of turning website visitors into actual customers.

If you remember: the first part was actually getting their email addresses.

You first want them to take any action that shows some kind of commitment. You want them to ALLOW you to send content to them, materials, anything that could be of value. And yes, that does include discounts or amazing offers to your products and services.

So, how do you start collecting emails? Good news!

There are 12 ways in which you can use your WordPress site to collect emails.

Getting Leads to Jump at the Opportunity – Step 1: Collecting Emails.

These are the 12 things you can implement on a website. These will be your tools for capturing leads and the interest of many people who visit your website.

I am personally going to keep calling these 12 things: Conversion Elements, as they help convert site visitors into email subscribers. Let’s go over them, one by one.

1) Top of the Sidebar

2) Pop-Up

3) Feature Box

4) Bottom of the Article

5) Slideup box

6) HelloBar

7) Use Content Upgrade Pop-ups

8) Redesign Your Homepage

9) Dedicated Landing Pages

10) Exit Intent Pop-Up

11) Top Nav / Sidebar / Footer Links to Landing Pages

12) Within Individual Articles

While you shouldn’t use all of them at once, you should certainly use MORE THAN ONE.

And the best thing is that you can always A / B test, in order to find the right amount of such conversion elements for your site.

Testing the ones that Grab the Most Leads

I’ve seen cases where a Hello Bar and a Dedicated Landing Page works best. One such example is a company that was one of our clients for content services and which achieved a conversion of 5% (that’s usually a very decent conversion).

However, for Squirrly.co (our own site), the Hello Bar we’ve used brought only: 1.33 % Conversion rate.

Of course, this should have been higher. We tested clicks, not email subscribers here, because we couldn’t get email subscribers from this.

So we had Number Of Displays | Clicks | Conversion. See them in this screenshot:

Screenshot 2015-10-19 14.28.54

See? So, what you really need to do is: Test!

Not everything will work for your business, but you won’t know what works and what doesn’t until you try and measure the results.

And all of these 12 methods of capturing leads will provide different results, from business to business.

They are influenced by:

1) The kind of people who come to your site.

Some kinds of website visitors hate Pop-Ups. Some love them.

It all depends on your audience. I’ve written more about this below in this lesson.

2) Copy (the written text). The copy on each element.

3) The Promise

If you only promise them new emails every week, that’s BAD! I mean: terribly BAD.

Most people don’t know this, but “Subscribe to our Weekly Newsletter” kind of promises don’t work anymore.

Think about this: many people migrate to Slack and other alternatives to email because they can’t stand getting so much email from so many sources.

So, if you think they’ll want EVEN MORE email, then you’re clearly in the wrong here.

No, what you need to do is have an amazing promise:

  •  an interesting eBook
  • a cool infographic
  • a useful audiobook
  • free lessons, free courses
  • VIP Access to something (even a membership site)
  •  FaceTime with you or someone from the company to discuss their current problems (which you are helping them solve with your content, website, etc.)

Because of the 3 influencing factors, it’s MANDATORY that you test out every possible conversion element.

One final idea in this chapter of the lesson:

Just having a sidebar thing ain’t enough for most people / most personal brands / most companies.

See Buffer’s example. They’ve done their tests. Look at how mediocre sidebar stuff are for them:

 

Alright, let’s dive into each type of Conversion Element:

Conversion Elements: One by One

Let’s take a look at all of them.

I’ll share great stuff that people won’t usually tell you. I want you to get the best knowledge there is on these things because they will play a major role in how you get leads for your business.

1) Top of the Sidebar

This is the classic position.

Actually, it’s the most common thing that you can see on blogs.

We have that, Neil Patel has that, Unbound has that, and if you were to look at lists with top 10 blogs of this year,  you’d see that most of them have this.

 

^^The one from Squirrly :-)

 

 

^^Gary Vaynerchuk

 

 

^^Backlinko.com

 

 

^^Search Engine Journal’s

 

 

^^The one from Search Engine Watch

We actually tested this method, and according to A/B tests and experiments that we’ve made, we reached the conclusion that in order for us to get leads for one of our services, we need to have a button that sends to a Landing Page, NOT an email form.

You live and you learn.

There are many things you can test on the Top of the Sidebar conversion element. For example:

a) offering a freebie.
b) adding social proof to your opt-in form (for example, happy customer reviews, number of customers, and so on).
c) the length of the opt-in form (making the form really long, or really short).

Let’s take a look at a website from one of our customers because they had a very cool value proposition for their top of the sidebar conversion element:

“Get Free Consultancy from us regarding the next party you’ll organize for your child. I’ll show you where to get the best balloons, toys and party theme ideas. All according to your kid’s preferences.”

I saw that and I was like: “Wow. That’s a solid value proposition for a desperate parent looking to solve the problem of the next boring party he’s about to throw to his kid.”

I mean: that parent doesn’t have to read any content. He gets exactly what he needs through a direct call with a consultant. Well, I’d give my email out for that.

Much better than the ‘old : weekly newsletter thing, ey?

2) Pop-Up

This is one of the best conversion elements ever. No wait, you have to test this first, but here’s what I’ve learned placing conversion elements on tens of websites for tens of businesses:

People say they TOTALLY HATE pop-ups. But the results show otherwise.

Seriously.

Maybe 2% of your visitors will talk poorly about you and your pop-ups. Is it worth trying to optimize for the 2 %?

Well, let me tell you another thing: that same 2 % will most likely NEVER become your Leads. So why would you care about them? They SHOULDN’T even be on your website!

That’s why even though most people claim they hate pop-ups and that pop-ups ruin the world, kill unicorns, etc. you shouldn’t really care.

If the value proposition you place on the Pop-Up is great enough for them, they will give you their email. They will become your Leads. They will wait for you to reveal the great thing they can purchase.

This is what you need to know.

Here are a few examples of pop-ups from some of today’s most popular sites.

^^blog.appsumo.com

^^optinmonster.com

 

^^ socialmediaexaminer.com

Screenshot 2015-10-19 14.48.35

^^one of the Pop-ups we had at Squirrly.

Our own data at Squirrly shows that pop-ups are great. For us: they are the best conversion element (besides Landing Pages) that we’ve tried so far.

Pop-Ups are a Can’t-Miss call to action!

Literally, you can’t miss it. It opens up over the content you’re reading.

The things you can tweak (and should tweak) at pop-ups are:

a) Frequency


  • Set up your pop-up so that it doesn’t show up every time someone visits your blog. This can potentially (doesn’t always happen) annoy people enough to make them leave without saying Good-bye!

Set it up so it only shows up once every month as a simple reminder that they can sign up (to get something Awesome).

b) Timing


  •  Asking people to subscribe to your blog before they even get a chance to read your content might seem like it doesn’t make much sense. Well, you’re right. Or wrong. As I said earlier on: it depends a lot on the audience.

I can tell you from our tests and our experience that if you’re writing content for Developers and you place a pop-up that shows up only after they read the text, that will be very helpful.

They will be happy. Otherwise, any sooner than that (let’s say 60 seconds) they will leave.

Happened on all the game dev and software dev blogs we’ve worked on.

BUT: if you target marketing people, then your best bet is 5 seconds to 10 seconds since they open the article for a good read. Yup, it’s been tested and converted. It delivers the best conversions.

It was completely different from the Developer’s industry.

Some tools for implementing pop-up Conversion elements will allow you to play with Timing even better: you could even choose to have the pop-up appear only when your visitor starts reading another article from your website.

More than that: you can even choose to have the Pop-Up show when the visitor wants to leave the website.

Most people like to subscribe to this one because if they’ve liked the content on the blog, they realize that “yeah, I should get more stuff like this from these guys. They had cool things on this website.”

3) Feature Box


A feature box is placed above the content on a blog (above the content, NOT over the content, so it’s not a pop-up).

It presents a snapshot of what the blog is all about and gives incentives for people to sign-up and become leads of that website.

You can pitch the benefits of your newsletter (or your eBook, or your course, free consultancy, etc.)

In the beginning, when Squirrly as a Company had just the WordPress SEO software in his offering, we used this idea. It worked amazingly well for bringing us leads for our software.

The conversion rate from email subscribers to customers was really big. It converted much better than other channels we were trying out back then.

Here are some examples of companies using Feature Boxes.

^^business.pinterest.com

^^One we used for Squirrly

Okay, now we’ve had plenty of things to go through in this one lesson.

We’ve managed to cover 3 of the 12 conversion elements that you could use on your website to capture Leads. In the next lesson, we’ll cover more.

If You Had an Opportunity to Generate Leads Today Would You Be Ready?

Great to see you in class!

Time for the second lesson, where you will find out what it means to get new leads and also how to get from having a simple lead to gaining a real customer.

This lesson will help you understand exactly how to Deal with Leads. It’s easy to generate leads. It’s amazingly hard to get the right kind of leads for your own business.

If you get 400 people as leads in your marketing funnel, but none of them convert into customers, something isn’t working.

Before we dive into ways of using your website and social media accounts to generate leads, it’s important to see how you can get leads that you will be able to convert into real customers.

A Tale of Two Marketing Companies

In order to understand everything better, I feel I need to tell you a short story of two great companies from the Inbound Marketing industry: Hubspot and Act-On.

Where marketing ends, sales start.

Hubspot is staffed with an army of marketing people. That’s how they create so many landing pages, so many webinars, so many articles, tutorials, and so on.

They’re using a lot of marketers to get traffic to their site and then to turn the new visitors into leads. Using marketing automation, they make sure that those leads become customers.

Now, for that marketing automation to work, there is a very well-defined process that they have implemented, which I will explain later on in this lesson.

Their main strategy is to produce A LOT of targeted content and attract as many leads as possible. They don’t need a lot of salespeople, because the ones they have NEVER ever go door-to-door, they don’t send out cold emails, they don’t cold call, and so on.

They get all the leads they could ever want from a very well-defined lead generation mechanism.

In most companies, the salesperson has to waste a lot of time just to get leads. In Hubspot’s case, that doesn’t really happen, because they get so many leads into their marketing funnel.

They also send a lot of content through marketing automation sequences to the leads they get and make them more and more “ready” to be contacted by a salesperson.

The salesperson just has to be there to close the sale. It’s not a tough job, because most of the “complicated stuff” is handled by the marketing department and the content they create.

If we had to give numbers to this, just to make a point and help you paint a more colorful picture of what all of this means, I think it’s safe for us to play with imaginary numbers.

Remember: these are not the real ratios. These are not the real numbers. These are just to help you understand the difference between two very influential companies from the Inbound Marketing industry.

Let’s assume that:

Hubspot has 200 People in the Marketing Department and 20 people in Sales.

Their competitors are doing quite the opposite:

Act-On, on the other hand, has 20 People in the Marketing Department, and over 200 people in Sales.

Wow! That’s quite unexpected. And again: both companies are growing, both are doing very well, but their approach to handling marketing, lead generation and sales is completely different!

It’s important for you to know that there is more than just one way of doing business. Understanding this allows you to be more flexible, and choose the path you personally feel it would FIT you.

Most companies do things the Act-On way, where they hire lots of salespeople, to contact lots of people via LinkedIn, email, conferences, etc.

But I’m thinking that a company like yours doesn’t really have that man-power.

So you can easily think of placing your bet on a Hubspot kind of strategy, where you produce more content –  as opposed to producing more cold calls.

However, just producing tons of content will never be enough.

A lot of people produce a lot of content. The problem is that most of them don’t generate leads. And then: there’s no process in place for turning those leads into actual customers.

You need to have all your bases covered, and make sure you’re not just creating content – but that you also have all the mechanisms in place to ensure that content is successful in terms of generating leads for your business.

Understanding the Purpose of the Marketing Department and How This Will Change the Way You See Your Business

I’ve wondered, some years ago, while reading through a lot of great marketing lessons where marketing stopped. I mean: at one point it has to be considered that the Marketing Department reached an end goal.

Otherwise, it would seem a bit chaotic, and they [the Marketing Department] wouldn’t have a clear goal, nor a clear metric that they had to improve on.

How do you measure the success or the performance of your Marketing Department?

Most people would say: “well, I’d measure that in terms of new customers”. And this would already be a Huge mistake.

Marketing is all about positioning, pricing, packaging, etc. I agree. Marketing does not mean “promoting”, nor “promotion”. It’s much more than that.

But if you have a Marketing Department or some people on the marketing team, and you’re working on inbound marketing and content marketing, what could you measure their performance on?

The answer is: “Leads”. An even better answer would be: “Qualified Leads”.

All of my studies and all of my discussions with experts (people from Facebook, Hubspot, Act-On, etc.) have led me to see that the Marketing Department is in charge of generating Leads and then getting them ready for the Sales Department.

Let us continue over the next few lessons to discuss about the marketing department (even if you have just 2 or 3 people in it) as the team in charge of getting targeted traffic to content on your site and then generating leads that are easily converted into customers.

This is what I am going to teach you in these lessons.

I really wish I had someone to explain all of these to me when we started Squirrly.

Since learning this, all of our marketing and sales activities over at Squirrly have been 10 times more efficient. Why? Because we invest our time and effort only in the things that matter.

Because we perfectly understood the relation between marketing and sales.

Generating great opportunities for your sales team.

There is a process for all of this:

Lead Generation ⇒ Nurturing Leads ⇒ Extra Lead Nurturing ⇒ Qualified Lead ⇒ Sale.

Lead generation

This is all about the way in which you generate new leads for your business. We will cover various methods to do this over the next lessons.

In order to effectively generate leads, you will most probably promise access to something valuable for that person:

1) A free consultation;

2) An eBook;

3) A white paper, or an industry report;

4) A course;

5) many other types, which we will cover in the next lessons.

Nurturing Leads

It’s a process in which you get the leads you’ve acquired earlier on to start trusting you and trusting your brand.

So, how do you do this?

First of all, you need to deliver on your initial promise. If you promised something to someone, deliver that promise first: the eBook, the free software, etc.

Then, you can start sending in more valuable things.

More valuable things could be: courses, PRO Tips, webinars, etc.

You need to stay in touch with your fresh leads.

Educate them. Send them great content that will teach them something valuable.

In the emails you send out to them you should never talk about Problems. You need to talk about solutions to their problems.

You can send case studies, success stories, etc.

If you manage to establish a more personal connection with them, you will increase your chances of success.

Extra Lead Nurturing

This can be done through real conversations (NOT automated stuff), over email, phone, Skype, one-on-one coaching meetings, etc.

If you do all of these AND if your process is crafted right, then your leads will get to the stage where they are Qualified.

Qualified Leads

Your goal. Your number one goal.

Get your Leads through all of the steps above and turn them into Qualified Leads.

The natural thing that comes to the mind of a qualified lead is: “Shut up and take my money!”

000 shut up take money

They are so familiar with you, they trust you, they love what you have to offer. All they need right now is for a Salesperson to get in touch and close the sale.

Boom!

Now that we went through all this, you are ready for the next lessons, which will be super actionable.

Generating Leads Will Make Your Business Thrive: A Facebook Story

A big thank you to everyone for being in class today. It’s really exciting to get a new course started that will teach you all about Generating leads with your WordPress sites and blogs.

Other courses that we’ve created cover topics such as:

1) How to do SEO, the SEO Mindset and how to do it White-Hat;
2) How to start optimizing Content for Human Readers and get them to start engaging with you;
3) How to generate new content very easily;
4) How to get about 10,000 visits overall to your blog through social media promotion done right (using hashtags, best hours at which to post messages, posting on social media groups and communities).

These 4 courses from Squirrly show how to drive quality traffic to your website. Now is time to start talking about how you can convert the traffic you get to your site into leads.

Let’s get started.

Getting Started

As you already know, there are so many things to do when it comes to marketing, that it’s easy to get lost in all the activities.

We understand this ourselves, and our focus right now is to help you see how you can focus on One Metric that will move the needle in the right direction for your entire business: Leads.

We’re NOT know-it-alls. We study a lot, and then when we find great things we just share them with you in these courses. We evolve.

And that’s how you get better and stronger. But we all need to start somewhere.

It was actually refreshing to see that Noah Kagan, one of the first employees of Facebook (in the Marketing department) was in your shoes and also in our shoes a while back: he didn’t really know what to do, nor what to focus on.

A Story of Facebook and the Prologue to Their Massive Growth

“Back in 2005, when I worked as employee #30 at Facebook, I would bring all kinds of new ideas and different product features to Mark Zuckerberg. To me, every idea seemed worth trying and implementing. I didn’t have a framework or a set of priorities – I just had a bunch of ideas that I wanted to try.

Finally, one day Mark pushed back. On a whiteboard, he wrote the word: “GROWTH”.

He proclaimed to the entire team that he would not entertain ANY idea unless it helped Facebook grow by total number of “users”.

Lesson learned: Focus on moving one metric at a time. This simplifies every single decision you make and helps prioritize which actions to take.”

Boom! That’s it. From Mark and the Facebook team themselves.

So if you already know how to get website and blog traffic, it’s time to start studying this very important metric: “Lead Growth”.

You Need to Grow the Number of Leads that You Are Getting

At Squirrly this has been our goal from day 1.

Generating leads the right way and creating a community around our products has always been the thing we are best at.

I mean: after all, our users are still with us after so much time, engaging with our lessons, engaging with our content and also with our SEO Software, the Squirrly SEO plugin for WordPress.

You need to start applying this for your business as well. Why?

The way Internet Marketing works is that people seldom buy from you on the first encounter. They stumble across your blog after clicking on a link they found on social media, in a discussion group, or you know: just a recommendation from someone.

It’s your job to tell them what to do next.

They hardly even know you. They’ll click around, but remember they’re most likely not ready to buy just yet.

So what will you ask them to do?

You could ask them to subscribe to your email list, of course. This is, in fact, a Golden opportunity.

They are on your landing pages or blog for a reason. They must have liked something about what you shared, which means they are already feeling some affinity towards you.

Your ONLY goal right now is to have them give you their email.

That’s all that you need to focus on.

If you have that, that’s powerful. You now finally have a direct communication channel with them.

A Direct Communication Channel

The way this works is that from now on, you will use this important channel to make that person gain trust. And after you will have gained their trust, the sale will come.

It’s only natural.

Remember: Person visits website ⇒ Get their Email ⇒ Keep in touch.

Build on the relationship you already have. Gain Trust ⇒ Make that person buy.

You can already see that there are TWO important steps in between the visit and the purchase. And these two important steps can take a whole lot of time.

Let me ask you: How fast do you start trusting someone?

Hmm… how fast? How much time does it take?

You see: your leads will act in the same way. You won’t gain any trust just because they saw your website.

Most companies fail at getting the emails of their customers.

Even more of them fail at gaining trust via well-targeted emails after they have the contacts in their pockets.

That’s why they never get to make any sales. That’s why in the end: failure is all that awaits them.

I want to keep you away from such a sad story. That’s why: with the help of my team at Squirrly, we’ve worked on this new course that will show you the steps that come in between the Visit and the Purchase.

squirrly team

From all of us here at Squirrly, we hope you’ll enjoy the next lessons.

The Blogging Assistant that Drives Your Content Strategy

The previous two lessons are prone to help you out with your Content Strategy, especially at times when it becomes really hard to produce new content for your audience.

This lesson comes to continue the ideas that I’ve presented to you in the other lessons, and it will be something actionable that you can start doing as soon as you read each idea that will follow here.

It’s going to be really hands-on and it’ll all be done with the help of a very special Assistant.

The Blogging Assistant

The Blogging Assistant is an important part of the Squirrly SEO product, and it’s no wonder really that thousands of people use it on a daily basis.

To learn more about it, go to:

plugin.squirrly.co/research-tools-for-writers/

The Blogging Assistant doesn’t just provide free images to use in your blog posts, it helps you enhance your Content Strategy and it also helps you save a lot of time.

How will the Blogging Assistant help your overall Content Strategy?

The same as Google Alerts. What do you mean? I mean exactly that.

If you’ve gone through the last two lessons, you saw that Google Alerts helps you be up-to-date with the latest topics, articles, ideas, and things that people share in your industry.

This way, you can cut your research time in half and produce amazing content very fast.

The Blogging Assistant helps you do the same thing, and best of all you can do everything straight from your WordPress Admin dashboard.

Also, you can cut some days out of your editorial calendar, by assigning something like “I’ll do a Blogging Assistant Article” or something that sounds cool and makes you realize (when reading) that you will create a fast article that’s inspired by the Blogging Assistant from Squirrly SEO.

Now, on that particular day, you can just open up your WordPress, click Add New Post and start building a great article, all by using the Blogging Assistant.

Using the Assistant- How Integrating Your Work Inside WordPress Keeps You More Focused and Helps You Work Faster

Before we start, make sure that you have the Squirrly SEO Plugin installed in your WordPress. If not, please go ahead and install it.

Here, I start showing you what steps you can take to use the integrated workflow of the Blogging Assistant:

1) Set Your Topic

In WordPress, go to Add New Post.

On the right side of the screen, you will see a box that reads: “Optimize for Keyword”.

Remember that you need to start thinking about your Keywords as Topics. One Topic => One Article. Hope that’s clear.

In the Optimize for Keyword field, make sure that you type in your topic.

In this example, the topic I want to write about is “cooking recipes for dinner”.

HIT ENTER

 

2) See what tweets go around in your industry. Think of inserting some.

Now let’s see what tweets we can find related to your topic “cooking recipes for dinner”.

Click the tweet button. It will start by displaying the last word you inserted in the “Not relevant” box, which in this case is “recipes.”

You can see what people are currently talking about related to “recipes”.

This will help you get a glimpse into what’s new in your industry and also it may help you find amazing content that people share a lot.

Remember, you can use that to your advantage. You can take some ideas from there and give them a new spin, to make it interesting for your audience, while also not having to spend too much time doing a lot of research.

Also, you can experiment with using the Not Relevant button to find tweets related to all kinds of topics like “pie” or “soup” or whatever.

3) Wiki It if it’s something weird. Or new.

You may just read about something weird that’s related to “cooking recipes for dinner”.

It can be something that only top chefs know about or something that’s totally random or crazy and you want to check it out and learn more about it.

Or maybe it’s just something that’s new to you. Normally, you’d have to leave your WordPress interface and move to some other distracting tabs.

No More. You have the Blogging Assistant now.

Look, I’m a content marketer, I’m an archer, a swordsman (sounds weird, but yes I really am). I’m certainly not a cook, so for me, even something like “broule” is weird and new and I don’t know anything about it.

I also don’t know what “Hasselback Potatoes” are.

But Wikipedia seems to know that one as well. So, straight from my WordPress I can find out all about it and read more about it. All I need to do is type “Hasselback Potatoes” in the Not Relevant section.

Note: this is just a simple use-case with the cooking recipes and these weird potato thingies.

You should start using it like right now and see how it fits into your normal workflow. Try it out a couple of times. You’ll see that it can integrate insanely great in your content-generating workflow.

You see that “Read It” button there. Click it :-) (magic happens)

Now, directly in your Post interface from WordPress, you can read the Wikipedia article that includes the info about this potato dish from Sweden.

Of course, if you intended to write about it in your blog, you can click the “Insert it!” button right there.

The best part is that it includes the paragraph in a beautiful way and it also inserts a link back to the original article from Wikipedia, so you don’t have to.

Pretty neat, right?

4)Hijacking News like a Ninja

News directories can be very useful because they could offer you quality news related to your topic. This way you can get informed about the latest industry standards very fast and start publishing articles right away.

Now you can do the same thing, straight from your WordPress. Click on the button that reads Blogs from the Blogging Assistant.

You’ll start seeing a feed of articles written about your topic.

See what are the most interesting news you can find about your topic and then click “Read it!”.

Just like you did in the Wiki example above. You can look at the previous lesson and follow the steps I gave you there for quickly crafting new articles for your audience, based on the latest news about your topics.

You’ll find that it’s great that you can read new blogs directly in your WordPress interface.

5) My Articles

If you click on the last button to your right from the Blogging Assistant, you will see that it finds articles from your WordPress site that have used the topic you now inserted in the “Optimize for Keyword” box.

This is especially helpful for building a lot of inner-links to help out your content strategy and get the best SEO for your site.

Internal links are important because they help Google find, index and understand all of the pages on your site. When used strategically, they can send page authority to important pages in your site to help them rank higher on Google.

6) Search For Images. Dare for More.

Great. Now you’ve set your topic in the software and the Blogging Assistant now knows that you’re looking for all sorts of stuff that’s related to your “cooking recipes for dinner” topic.

Click on the button that looks like a photo-camera. You’ll find it just under the text field from the Optimize for Keyword box.

If you see something like “No results found!” don’t worry! It just tells you that it could not find images that are copyright free AND ALSO related to your “cooking recipes for dinner” topic.

Here’s what you do when that happens:  Click on the “Not Relevant” button you see there.

 

A small text field appears. Write an alternative, perhaps more general keyword there. In my case, the word “recipes” works just fine.

Hit ENTER

 

Check the box next to the text that reads “Show Only Copyright Free images to” keep surfacing copyright-free images. As you can see, this allows you to find a lot of potential images for your new article, straight from your WordPress interface.

And so on.. Play a little with it. After you’ll begin using it a couple of times, you will start noticing patterns. You will get some amazing insights and ideas on how to integrate this into your content strategy.

This feature right here can save you a lot of money, because buying the rights to use images in your articles can get pretty pricey. And using images that are not copyright free can even lead to legal issues that you surely don’t want.

So make sure to make the most out of this amazing feature made available by the Blogging Assistant. Dare for More.

Awesome Job! You’ve Made it to The End of This Course

Thanks for following through with this course. You’ve learned a lot throughout these lessons.

Here’s a quick recap that should make you feel very proud of all that you’ve accomplished:

  • You’ve learned to create an efficient infrastructure for idea generation that will help you harvest more ideas than ever before;
  • You’ve learned how to organize and filter your ideas;
  • You’ve learned how to write better headlines that your audience is going to love;
  • You’ve learned how to use different tools to come up with content ideas that are fresh and interesting;
  • You’ve learned what it takes to create content that is relevant, timely, Google-friendly and Human-friendly.
  • And a lot more.

I really hope that you’ll put all this insight to good use and that it will help you generate a lot of new great ideas for your content.

Cheers!

Content Strategy 101. Being in the Top with News About Your Topics

In the previous lesson, I showed you how to be on Alert for generating creative ideas. Great tactics were presented in this course that you can take away and integrate into your content strategy.

The most successful bloggers in different niches use those methods all the time.

Now, let’s continue with some new resources that will really help you get more ideas and improve your content strategy.

Being in the Top with Mashable.com

Mashable.com is an amazing site for content creators. That’s because the site aggregates top news and information across a variety of topics. Based on a topic, you can learn what’s happening from trusted sources.

So you can use the site when writing about new topics or when trying to write something new about the topics you tackle with your posts.

Let’s say your usual topics involve “connected cars”. Naturally, you’re taking this idea generation course because you need to generate more ideas.

Oh, yes, and from time to time you need extra help in order to be able to publish and do everything faster.

That’s where Mashable.com comes into play! Continue reading

Be On Alert for Better Idea Generation

The Idea Generation Course continues with this lesson which is all about being on alert in order to get better at content generation.

You already have the proper sets of tools, right?

By now, you should have an Editorial Calendar that you are using, as well as Trello Boards on which you can place ideas that you generate.

You should also have a way of filtering which ideas are worth turning into content that you’ll share with your audience.

Oh, and you also learned a few productivity tips to help you out in dealing with all the new ideas and key activities you have to perform in order to generate more AND better ideas.

Keeping up with the News in Your Industry

In order to generate more ideas you, as a content writer, have to read a lot. Well, that’s great, but it can also wear you out real fast.

You’ve probably noticed that when you first started creating content for your WordPress site it was simple to come up with brand new ideas and things you wanted to share with the world, so idea generation wasn’t a real issue for you.

Back then, it was so simple for you to tell stories because you basically had a huge amount of stories inside of you just waiting to burst out and see the light of a WordPress blog page. Great times!

Then, as time went by, and your scheduled articles got published, you realized that it was starting to get harder and harder to keep up with everything that you needed to get done in order to take your site to the next level.

So it became even harder to keep up with creating new content for your website.

Now let’s say that you did manage to perfectly do all that (even though we both know it hasn’t been a walk in the park).

Even if you somehow managed to juggle with everything and keep all your balls in the air, even if you’ve managed to keep your readers happy and satisfied with brand new content, there’s one thing still missing: getting a much-needed break.

So that you can refresh your brain and revamp your ideas.

Burnout is a real thing, and it applies to the process of generating new ideas as well. That’s why you need Refreshments.

Feeding Your Intellect

If you keep giving and never getting anything back into your brain, you will become drained.

Yes, this is the main reason behind the course I’m teaching you right now. Idea Generation will help with this refreshment part. But you need more than just Headlines and general ideas.

When you keep losing track of all that’s new in your field, you won’t just get a drained brain, you’ll also have a hard time getting back in the game.

So you end up jeopardizing your whole content writing activity by not keeping up with the news and feeding your intellect with the latest things happening in your world and your readers’ world.

Be on Alert for Better Idea Generation! More like, Google Alert really

I’ve got some great news for you. In this lesson, you will find some really cool ways to help you stay on top of all that’s new in your industry.

For today, you’ll learn about Google News and how to set it all up to work awesome for your idea generation process.

 

1) How Will This Help?

By setting up Google Alerts on certain topics that you usually cover regarding your industry, you will get daily (or weekly) alerts regarding the best things that have been written about that topic and ended up being crawled by Google.

What’s important here is that all the stuff you’ll be getting is current, so it will spare you of having to manually research what’s been written lately. Google Alerts will do that for you.

What I’m teaching you right now is an efficient method of reducing the time you spend coming up with new content ideas. It’s always important to find new ways to reduce the production time so that you don’t get overwhelmed.

2) Setting up your own Google Alerts to feed your intellect.

  •  Go to google.com
  • Make sure you’re logged in with your Google Account
  • Type in google.com: “Google Alerts”
  • Click on the result from google.com/alerts

 

In the text field just below “Monitor the web for interesting new content,” you will type in one of the topics that you generally write about.

Let’s say you usually write about “cooking recipes for dinner”. Type that topic into the text field (as shown below).

If you go to Show Options, you’ll see some cool settings that you can apply. They can help you decide how you want the alerts to be sent to you.

The last step is to click on Create Alert.

You’re all done. You’ve just set up your first ever Google Alert.

3) Now set up alerts for all the other special topics that you cover.

The more precise the topic, the better and more targeted results you will get (and also more relevant articles will be made available for your reading).

Next lesson: more ideas on how to keep up with the news and the latest posts from your industry

Hope you enjoyed this lesson and all the tips within.

You’ll get some more great tips in the next lesson on how to rock your idea generation and forget about ever feeling drained and helpless in the face of new content that you have to create.

7 Ways to Generate Content Ideas that Humans Love

Why Is this Lesson Important?

It will show you some tips for how you can take the ideas you’ve sketched out in your Editorial Calendar and on your Trello Boards (you do remember those concepts from lesson 2, right?) and make likable content out of them.

A friend of mine is an MBA in Boston and also a teaching assistant. He displayed a nice image on Facebook with a high-profile marketer whose Powerpoint said:

“Goodbye B2C and B2B. Welcome H2H”.

Now, with H2H he was referring to “Human to Human”. Why’s this something to care about?

The problem is that we’ve all been so used to being concerned about our own technology, our own websites, our own marketing efforts, that we neglected thinking about THEM. The people we’re supposed to serve.

I’m not here to point the finger at anyone.

All of us have made this mistake at some point in time.

It is very important to generate content ideas that stand a real chance of being appreciated by your readers.

When you generate content ideas, make them for your audience.

You write the content on your WordPress site for your audience, not for you.

In general, you should not generate content ideas for yourself (unless you keep a personal diary that you want to make really cool).

1) Ask “What is surprising about this?”

If it’s not surprising, then you’re not really telling them something they don’t already know.

How can you make it surprising?

  • Use an interesting twist on the story. Find One element that most people missed. Focus on that. Develop that ONE idea.
  • You can be against popular opinion. But you will need to have very good arguments. Otherwise, it can backfire.
  • You’ve used the info in this course to generate some cool titles and sketch out some topics that you want to write about. Search forums using Boardreader.com or use Quora.com to see what people found worth mentioning about that topic. You might just find a hidden gem that will make your content surprising.

There’s no use to writing something that everyone else already knows about.

2) Ask “Are all of these words necessary?”

After writing something, create a habit out of asking yourself if all the words really need to appear there.

We’ll start discussing this point from the keyword perspective, and then move on to discuss it from the normal word perspective.

You need to start thinking of the keyword that you optimize the article for as a Topic. Always do that.

In an article, your purpose is to stick to your Topic.

If you write an article in which you debate two topics, you will confuse your audience. If you’d go to an editor and present that article to him, he’d just shut the door in your face.

So, ask yourself if you want to just stuff in keywords and confuse your audience, or really write valuable content on the web.

If you just stuff in keywords over and over, you’re writing for yourself, you don’t care about the Reader’s Experience. Also, it’s not good for SEO either, because Google will have a problem with that, too, since it factors in user engagement and readability.

It’s not only about keywords. You must also make sure that all the words you type actually have a purpose and mean something within the context of your writing.

Some tips to make sure you’re succinct:

– Drop the tangents and disclaimers;

– Save a side point for another post (I keep saying that: one topic = one article. More Topics = More Articles)

– Having one point per blog post will cut through the reader’s attention fog better than a multi-faceted rambling.

3) Ask “How will this help them?”

Are you just venting or writing a piece just for the sake of it?

Or is what you’re writing something actionable and constructive that people can use to improve their lives in some way?

If you manage to answer this and generate content ideas that are helpful for your audience, make sure that in each piece of content you also mention it to your readers why this will help them.

They might figure it out on their own, but seeing it stated will give them more confidence that they’re engaging with useful content.

4) Teach the Reader

Personally, I think that the main feature of good content is that it teaches the reader something new.

One of the reasons some people are against content marketing is that people usually just reformulate ideas over and over again, without really teaching anybody anything new.

For every idea that you can find in most articles, there are about nine similar articles who tend to say the same thing.

The best nugget of wisdom that I can give you here is:

Write something personal. Write from your personal experience. It’s the simplest way to generate value for your readers. Say something that you’ve made, present it from your own experience and be as transparent as possible.

Remember: a great artist is the one who gets naked in front of his audience.

5) Use the “Help Me Write” Technique to Find out Exactly what Your Audience Wants from You

This is something interesting and new (to me) that a few fellow inbound marketers have shared with me.

It’s a way in which you can find out what you should write for your audience next.

It’s also a great way to get your readers even more engaged with your brand and writing process.

For example, you can make one of your weekly posts in an ‘ask the audience’ format.

Or, you can get your readers to help you decide on the focus of a special piece of content.

Your audience will be able to vote on what they want to read next from you.

If you only write occasionally, the “Help me Write” technique is a great way to get the motivation and direction you need to sit down and start writing.

6) Offer an Exceptional Reader Experience. Always, Human-Friendly

We love the web. All of us Squirrlyans love the openness and innovation that can happen on the web.

That’s why it’s very important for me to teach you how to offer an amazing experience for your readers. I might be one of them.

Or I might become one of them.

Naturally, you want me (your reader, in this example) to have an amazing time reading your article because:

  • you’ve put a lot of work into it;
  • you want to be appreciated as a writer;
  • you want to convert me and your other readers into Leads.

In order to do that, you have to provide all of us with an amazing reading experience. Your content needs to be Human-Friendly.

If you are a Squirrly SEO user, you already know that you can count on the SEO Live Assistant to help you offer an amazing experience to your readers. So you’re already one step ahead of the game.

7) Tweets and Seth Godin

This is an odd headline, right?

But it teaches you some very important concepts. As I kept saying here, you need to write for your audience.

This last tip will help you make it all even better. This is for those of you who are more advanced content writers.

While it seems like a very simple concept, it will be hard, at first, to get used to writing like this.

Have you ever read a book by Seth Godin?

Do you know what his secret ingredient to making you read all the book is? The fact that his phrases are about 120 chars ~ 125 chars short. No longer.

That’s one key element that makes his writing so powerful. It’s what makes you think that all he writes is magical.

If you want to generate content ideas that your audience will love, then you need to go Seth Godin-style on them. Practice makes perfect.

To help you out until you manage to master it:

The first step is to start writing tweets. Forget about phrases. Make all of your content made up of short tweets (140 chars phrases).

Keeping your writing short will help keep your ideas nice and sharp, and your readers will appreciate you very much for it.

You’ve Made it to the End of Ths Lesson!

Wow. Quite the lesson. Thanks for following through with the 7 tips. Go on and generate content ideas that Humans will love. You now have the right tools in your arsenal.

6 Steps In Achieving a Good Workflow for the Best SEO

Having a website on WordPress, you will start wondering “how can I turn my site into one of those popular sites that get tons of traffic?”.

There are several possibilities but I suggest you concentrate on making it one of the best WordPress sites with the best SEO.

Know that you will have to put some time and energy into this. However, this strategy will show good results.

The great part is that you can do this work on your own and ensure your site has the best SEO possible.

To stay relevant online, you have to keep on writing content at least 2 times per week. To make it easy to create more content, you need to create a good workflow.

This will make your work more practical, and help you know where to start every day. Because you know what they say, once you start, everything becomes easier.

Here are the steps I take to create a better workflow.

1. Plan Your Posts

You know the field for which you will write an article, but if each morning you wake up thinking “What I am going to specifically write about today?”, you might not be able to structure the information you want to share with your readers in a way that makes total sense.

That’s why it’s crucial to think about what you want to write about in the next 2 months and make a plan for it.

Write it down in your Editorial Calendar so that you can come up with a list of subjects that you want to approach in the next couple of weeks.

Then put them in the order that would seem natural and logical to your reader.

Also, I recommend writing articles when you have the inspiration (and time) for them. Leave publishing for a later date, rather than forcing yourself to come up with text at 7 AM.

Learning to schedule your posts with the help of an editorial calendar will do wonders for your workflow.

2. Prepare Your Materials

Now that you know what you want to write about, think of the other files you might need in your posts, like images, slides, audio recordings, or videos.

Incorporating these files will help you in achieving the best SEO – but only if you tag them appropriately, with the keywords you will use in multiple articles.

That’s one of the reasons why I love Squirrly SEO – because it reminds me of these things for every article I write.

3. Search, Research and Read … a lot

To stay relevant, you have to always be aware of the latest trends and information in your field. To do this you have to research the latest innovations and read other blogs.

This is especially useful if you additionally start reading forums and paying attention to what others are saying.

This will not only help you come up with fresh subjects, but it could also give you some ideas of where to promote your post. This is a vital thing you have to do almost every day because the Internet is constantly growing and changing.

What was cool and fresh last week might not mean as much this week.

As part of your research, you should create accounts on all relevant social media sites if you don’t already have them.

4. Write Using the best SEO Plugins

SEO plugins don’t change too much how you write your articles, but they help with achieving the best SEO. They are important in your workflow because they make it more time-efficient.

Squirrly SEO is an excellent SEO plugin for many different reasons.

One of them is that it removes the need of you having to comb through your text to make sure you have repeated the keywords enough times (or that you haven’t added too many keywords).

Squirrly SEO also reminds you about the things you can change to make your title, link and images work in achieving the best SEO.

5. Feed Your article

Getting the article done is just half of the work.

You should let people know that you wrote a new article for them. First of all, let Google know that you published something new by using the Search Console.

The research you did in step 3 becomes really important here. Go back to all those sites, forums and communities that gave you great ideas for articles.

Answer their questions by referencing your article.

6. Keep an Objective Eye on Your Progress

Feedback is an important step in any type of work. Keep track of your articles and how they are doing. Always check your analytics to see how much traffic the article brought to your website. Also keep in mind how many tweets, shares and likes your posts got.

It is very important to learn from your mistakes and positive experiences to change the way you work in the future so that you can achieve the best results.

The Bottom Line

This is a basic workflow that you can use, but it’s not the only one. It is good to develop your system or adapt this one to your own work preferences.

To stay relevant and obtain the best SEO on your own, you will need to develop a program and write, write, write. So go on and create valuable content.

The 6 Musts to Improve Productivity

It doesn’t matter what is our field of work, we all want to improve productivity.

There never seem to be enough hours in a day, and somehow you always seem to fall behind with at least a little bit of work, right? You’re not alone. This is a common issue affecting many bloggers and site owners nowadays.

There have been many articles, books, seminars on the subject and just for keeping up with those you need to be more efficient.

That’s why I came up with the 6 musts to improve productivity and simplify the search for the Holy Grail of efficiency.

Keeping these tips in mind will help you boost your level of productivity when generating new ideas.

1. One Must Prioritize

Are your tasks actually important to your overall activity?

You will never be effective if you don’t know what you want to do. The tabs you have on your goals will help you in prioritizing your everyday tasks. Always ask yourself if each activity takes you closer to the goals you have.

If one action does not get you one step closer to your goals, then it’s not a priority. Stop focusing on all the tasks you have to do and decide what actions are actually relevant to your goals.

If you keep working on tasks based on the order in which they land on your desk, then you will always be busy but never efficient.

Get your priorities crystal clear!

2. One Must Schedule

Whatever you do to improve productivity, time management is essential. Plan your activities ahead of time and stick to your schedule.

Planning your activity is like having a business meeting with yourself. Treat it like it’s a meeting with the most valued clients of your company.

If one of your priorities this week is to generate 20 new ideas for articles,  then don’t just leave that on a to-do list.

Get working on it and don’t postpone. Don’t forget that a goal without a plan is just a wish. The same goes for your to-do list and schedule.

If you schedule something, commit to it.

For example, I use Trello to create cards on my activity and checklists with each specific task. It helps me to divide my work into manageable sizes and meet my deadlines.

3. One Must Celebrate Progress to Improve Productivity

It’s important to appreciate your progress every single day.

It feels great to review your activity and celebrate your success when reaching goals. Take a few minutes at the end of the day to see where you’re at and congratulate yourself for the good job you’ve done in finishing all the important elements of that specific day.

It’s exactly what you need to keep you going the next day.

4. One Must Learn Continuously

Just because you managed to improve productivity, doesn’t mean you should be content with just being good. Become phenomenal by learning more each day.

I’m not suggesting you should try a new productivity system each week. I suggest you find some tools and tips that you can incorporate into your own schedule to perfect your routine.

5. One Must Give up Multitasking

Although some consider it a virtue, I actually think multitasking is a bad habit.

It is not a practice to improve productivity because we jump from one activity to another, without giving it 100% in completing any of them. In the end, what your work will show is the divided effort and the lack of focus on any one particular task.

Focus on one thing at a time. If you have planned out an activity, don’t leave it until you’ve given it your best.

6. One Must Be in Control of one’s Time

Email and social media sites are great tools that help our work in inbound marketing but don’t help to improve productivity. How many times a day do you check your email or Facebook?

Be honest.

Checking your email too often only makes your workflow be influenced by everyone else. Facebook can be distracting as well. You are just checking for a second to see how your profile is doing and then you see this cool post and you give a like to this other page and from here on my point is moot.

I recommend to schedule your emails and social media time and stick to that schedule. 3 times a day should suffice.

The world is not going to end if you see a comment or an email 3 or 4 hours later. Be in control of your time, and don’t let others control your schedule according to their own priorities.

This Is Not the End

We all need to improve our levels of productivity and we all got a long way to go. It’s a journey, and you need to take small steps every day in order to become more efficient, get more done and boost your productivity.

My only question is: Where are you going to start your adventure to find the Holy Grail of efficiency?