A big thank you to everyone for being in class today. It’s really exciting to get a new course started that will teach you all about Generating leads with your WordPress sites and blogs.
Other courses that we’ve created cover topics such as:
1) How to do SEO, the SEO Mindset and how to do it White-Hat;
2) How to start optimizing Content for Human Readers and get them to start engaging with you;
3) How to generate new content very easily;
4) How to get about 10,000 visits overall to your blog through social media promotion done right (using hashtags, best hours at which to post messages, posting on social media groups and communities).
These 4 courses from Squirrly show how to drive quality traffic to your website. Now is time to start talking about how you can convert the traffic you get to your site into leads.
Let’s get started.
As you already know, there are so many things to do when it comes to marketing, that it’s easy to get lost in all the activities.
We understand this ourselves, and our focus right now is to help you see how you can focus on One Metric that will move the needle in the right direction for your entire business: Leads.
We’re NOT know-it-alls. We study a lot, and then when we find great things we just share them with you in these courses. We evolve.
And that’s how you get better and stronger. But we all need to start somewhere.
It was actually refreshing to see that Noah Kagan, one of the first employees of Facebook (in the Marketing department) was in your shoes and also in our shoes a while back: he didn’t really know what to do, nor what to focus on.
A Story of Facebook and the Prologue to Their Massive Growth
“Back in 2005, when I worked as employee #30 at Facebook, I would bring all kinds of new ideas and different product features to Mark Zuckerberg. To me, every idea seemed worth trying and implementing. I didn’t have a framework or a set of priorities – I just had a bunch of ideas that I wanted to try.
Finally, one day Mark pushed back. On a whiteboard, he wrote the word: “GROWTH”.
He proclaimed to the entire team that he would not entertain ANY idea unless it helped Facebook grow by total number of “users”.
Lesson learned: Focus on moving one metric at a time. This simplifies every single decision you make and helps prioritize which actions to take.”
Boom! That’s it. From Mark and the Facebook team themselves.
So if you already know how to get website and blog traffic, it’s time to start studying this very important metric: “Lead Growth”.
You Need to Grow the Number of Leads that You Are Getting
At Squirrly this has been our goal from day 1.
Generating leads the right way and creating a community around our products has always been the thing we are best at.
I mean: after all, our users are still with us after so much time, engaging with our lessons, engaging with our content and also with our SEO Software, the Squirrly SEO plugin for WordPress.
You need to start applying this for your business as well. Why?
The way Internet Marketing works is that people seldom buy from you on the first encounter. They stumble across your blog after clicking on a link they found on social media, in a discussion group, or you know: just a recommendation from someone.
It’s your job to tell them what to do next.
They hardly even know you. They’ll click around, but remember they’re most likely not ready to buy just yet.
So what will you ask them to do?
You could ask them to subscribe to your email list, of course. This is, in fact, a Golden opportunity.
They are on your landing pages or blog for a reason. They must have liked something about what you shared, which means they are already feeling some affinity towards you.
Your ONLY goal right now is to have them give you their email.
That’s all that you need to focus on.
If you have that, that’s powerful. You now finally have a direct communication channel with them.
A Direct Communication Channel
The way this works is that from now on, you will use this important channel to make that person gain trust. And after you will have gained their trust, the sale will come.
It’s only natural.
Remember: Person visits website ⇒ Get their Email ⇒ Keep in touch.
Build on the relationship you already have. Gain Trust ⇒ Make that person buy.
You can already see that there are TWO important steps in between the visit and the purchase. And these two important steps can take a whole lot of time.
Let me ask you: How fast do you start trusting someone?
Hmm… how fast? How much time does it take?
You see: your leads will act in the same way. You won’t gain any trust just because they saw your website.
Most companies fail at getting the emails of their customers.
Even more of them fail at gaining trust via well-targeted emails after they have the contacts in their pockets.
That’s why they never get to make any sales. That’s why in the end: failure is all that awaits them.
I want to keep you away from such a sad story. That’s why: with the help of my team at Squirrly, we’ve worked on this new course that will show you the steps that come in between the Visit and the Purchase.
From all of us here at Squirrly, we hope you’ll enjoy the next lessons.