6 Steps In Achieving a Good Workflow for the Best SEO

Having a website on WordPress, you will start wondering “how can I turn my site into one of those popular sites that get tons of traffic?”.

There are several possibilities but I suggest you concentrate on making it one of the best WordPress sites with the best SEO.

Know that you will have to put some time and energy into this. However, this strategy will show good results.

The great part is that you can do this work on your own and ensure your site has the best SEO possible.

To stay relevant online, you have to keep on writing content at least 2 times per week. To make it easy to create more content, you need to create a good workflow.

This will make your work more practical, and help you know where to start every day. Because you know what they say, once you start, everything becomes easier.

Here are the steps I take to create a better workflow.

1. Plan Your Posts

You know the field for which you will write an article, but if each morning you wake up thinking “What I am going to specifically write about today?”, you might not be able to structure the information you want to share with your readers in a way that makes total sense.

That’s why it’s crucial to think about what you want to write about in the next 2 months and make a plan for it.

Write it down in your Editorial Calendar so that you can come up with a list of subjects that you want to approach in the next couple of weeks.

Then put them in the order that would seem natural and logical to your reader.

Also, I recommend writing articles when you have the inspiration (and time) for them. Leave publishing for a later date, rather than forcing yourself to come up with text at 7 AM.

Learning to schedule your posts with the help of an editorial calendar will do wonders for your workflow.

2. Prepare Your Materials

Now that you know what you want to write about, think of the other files you might need in your posts, like images, slides, audio recordings, or videos.

Incorporating these files will help you in achieving the best SEO – but only if you tag them appropriately, with the keywords you will use in multiple articles.

That’s one of the reasons why I love Squirrly SEO – because it reminds me of these things for every article I write.

3. Search, Research and Read … a lot

To stay relevant, you have to always be aware of the latest trends and information in your field. To do this you have to research the latest innovations and read other blogs.

This is especially useful if you additionally start reading forums and paying attention to what others are saying.

This will not only help you come up with fresh subjects, but it could also give you some ideas of where to promote your post. This is a vital thing you have to do almost every day because the Internet is constantly growing and changing.

What was cool and fresh last week might not mean as much this week.

As part of your research, you should create accounts on all relevant social media sites if you don’t already have them.

4. Write Using the best SEO Plugins

SEO plugins don’t change too much how you write your articles, but they help with achieving the best SEO. They are important in your workflow because they make it more time-efficient.

Squirrly SEO is an excellent SEO plugin for many different reasons.

One of them is that it removes the need of you having to comb through your text to make sure you have repeated the keywords enough times (or that you haven’t added too many keywords).

Squirrly SEO also reminds you about the things you can change to make your title, link and images work in achieving the best SEO.

5. Feed Your article

Getting the article done is just half of the work.

You should let people know that you wrote a new article for them. First of all, let Google know that you published something new by using the Search Console.

The research you did in step 3 becomes really important here. Go back to all those sites, forums and communities that gave you great ideas for articles.

Answer their questions by referencing your article.

6. Keep an Objective Eye on Your Progress

Feedback is an important step in any type of work. Keep track of your articles and how they are doing. Always check your analytics to see how much traffic the article brought to your website. Also keep in mind how many tweets, shares and likes your posts got.

It is very important to learn from your mistakes and positive experiences to change the way you work in the future so that you can achieve the best results.

The Bottom Line

This is a basic workflow that you can use, but it’s not the only one. It is good to develop your system or adapt this one to your own work preferences.

To stay relevant and obtain the best SEO on your own, you will need to develop a program and write, write, write. So go on and create valuable content.

The 6 Musts to Improve Productivity

It doesn’t matter what is our field of work, we all want to improve productivity.

There never seem to be enough hours in a day, and somehow you always seem to fall behind with at least a little bit of work, right? You’re not alone. This is a common issue affecting many bloggers and site owners nowadays.

There have been many articles, books, seminars on the subject and just for keeping up with those you need to be more efficient.

That’s why I came up with the 6 musts to improve productivity and simplify the search for the Holy Grail of efficiency.

Keeping these tips in mind will help you boost your level of productivity when generating new ideas.

1. One Must Prioritize

Are your tasks actually important to your overall activity?

You will never be effective if you don’t know what you want to do. The tabs you have on your goals will help you in prioritizing your everyday tasks. Always ask yourself if each activity takes you closer to the goals you have.

If one action does not get you one step closer to your goals, then it’s not a priority. Stop focusing on all the tasks you have to do and decide what actions are actually relevant to your goals.

If you keep working on tasks based on the order in which they land on your desk, then you will always be busy but never efficient.

Get your priorities crystal clear!

2. One Must Schedule

Whatever you do to improve productivity, time management is essential. Plan your activities ahead of time and stick to your schedule.

Planning your activity is like having a business meeting with yourself. Treat it like it’s a meeting with the most valued clients of your company.

If one of your priorities this week is to generate 20 new ideas for articles,  then don’t just leave that on a to-do list.

Get working on it and don’t postpone. Don’t forget that a goal without a plan is just a wish. The same goes for your to-do list and schedule.

If you schedule something, commit to it.

For example, I use Trello to create cards on my activity and checklists with each specific task. It helps me to divide my work into manageable sizes and meet my deadlines.

3. One Must Celebrate Progress to Improve Productivity

It’s important to appreciate your progress every single day.

It feels great to review your activity and celebrate your success when reaching goals. Take a few minutes at the end of the day to see where you’re at and congratulate yourself for the good job you’ve done in finishing all the important elements of that specific day.

It’s exactly what you need to keep you going the next day.

4. One Must Learn Continuously

Just because you managed to improve productivity, doesn’t mean you should be content with just being good. Become phenomenal by learning more each day.

I’m not suggesting you should try a new productivity system each week. I suggest you find some tools and tips that you can incorporate into your own schedule to perfect your routine.

5. One Must Give up Multitasking

Although some consider it a virtue, I actually think multitasking is a bad habit.

It is not a practice to improve productivity because we jump from one activity to another, without giving it 100% in completing any of them. In the end, what your work will show is the divided effort and the lack of focus on any one particular task.

Focus on one thing at a time. If you have planned out an activity, don’t leave it until you’ve given it your best.

6. One Must Be in Control of one’s Time

Email and social media sites are great tools that help our work in inbound marketing but don’t help to improve productivity. How many times a day do you check your email or Facebook?

Be honest.

Checking your email too often only makes your workflow be influenced by everyone else. Facebook can be distracting as well. You are just checking for a second to see how your profile is doing and then you see this cool post and you give a like to this other page and from here on my point is moot.

I recommend to schedule your emails and social media time and stick to that schedule. 3 times a day should suffice.

The world is not going to end if you see a comment or an email 3 or 4 hours later. Be in control of your time, and don’t let others control your schedule according to their own priorities.

This Is Not the End

We all need to improve our levels of productivity and we all got a long way to go. It’s a journey, and you need to take small steps every day in order to become more efficient, get more done and boost your productivity.

My only question is: Where are you going to start your adventure to find the Holy Grail of efficiency?

 

Making Headline Generators Work Awesome at Bringing New Article Ideas

As a content writer, when you’re bored or just want to have some fun, you can play with some headline generators.

Perhaps you’ve already done it before. Today, I’m going to show you how headline generators can actually serve you your next big idea.

As I said in the previous lessons, this new course will help you with idea generation. Now that you’ve learned about infrastructure for idea generation and how to build your own, we can finally move on to finding ways to generate new cool ideas.

What better way to start than with something that’s a lot of fun to use, right?

How to Start Using Headline Generators

You don’t have to think of them as the most intelligent pieces of software, and the best part is that you don’t need them to be amazingly intelligent.

You want them to help you out with coming up with new ideas. That’s a task which they do perfectly.

It might be weird to think that simple text generators will help you in the long run to make some nice income, but they really do.

Because they don’t get tired. They’re not afraid to write out random stuff.

You, on the other hand, are a whole different story. Sometimes, you’re unable to come up with new ideas because you have an amazingly stressful day that leaves you drained out of all possible energy, to a point in which you can’t even count on coffee to save you.

You’ll most likely generate exactly ZERO new ideas in that state.

Other times, you wonder why you can’t generate new ideas and the answer is simple: you’ve been focused for so long on just one direction, that you started to have tunnel-vision and you’re unable to see anything else.

One other reason why you might have failed at idea generation recently is that you were afraid to just write down random stuff.

Being a content writer is also about experimenting with stuff and having fun with random ideas.

As I stated earlier, headline generators aren’t influenced by any such inflictions, so even though they’re dumb, they can still be of great help with making you generate new ideas for your WordPress site’s overall content.

Oh yes, and also as you will see in the text lines that’ll follow, using headline generators also helps you get better social engagement to your articles and also more traffic because they’re always using proven formulas that work for grabbing attention.

Examples of Headline Generators

Okay, finally we got to my favorite part. I’ve been using one of these headline generators since many years ago, and I really liked playing around with it – using it to support me in my idea generation process for new articles.

When I think about it, at my last startup (the one we built before Squirrly), our blog managed to be consistently updated and it grabbed a lot of traffic. I’m not saying that all of these things happened due to using one of these generators, but they sure did help towards those results.

Keep an open mind.

1) Hacker News Headline Generator

2) Headline Generator from LinkBaitGenerator.com

3) Portent Content Idea Generator

Go ahead and Google them. Check them out. Fiddle with them a bit.

Don’t just randomly generate stuff. Think. Capture.

I hope you tried them out and had some fun with them.

Now let’s put them to some real use. Remember: they’re supposed to help you with idea generation.

If you’ve taken the first lesson from this course, then please go ahead and open up your Editorial Calendar.

Think of the keywords and the topics that you want to build your new content around.

Now go to one of these generators and try to come up with new headlines for those topics.

When you get something suitable, write it down in your Editorial Calendar.

Each time you get some new line generated, think about how you can adapt it to your topics/keywords and try making a new article idea out of that.

Next, you’ll see how I use these tools to come up with new ideas. It’s very simple, and you can start doing this right away.

Here’s something that I did, using the second generator I showed you there:

Come on, wouldn’t you like to read an article called: “10 Ways People Have Gotten Rich Exploiting SEO”?

That would make a great article.

What I’ll do now is to copy this title idea into my editorial calendar. When I’ll have the time, I’ll browse back to it in the editorial calendar and start building a serious article around that idea.

But it’s a new idea that I’ve just generated, all by simply using a headline generator.

Now I can play around and come up with more new article ideas as well.

For this example, I used Portent’s Content Idea Generator.

I wrote down  idea generation as the topic I want to write about, and this is the headline the tool first generated for me: “The Simplest Ways to Make the Best of Idea Generations.”

This new one needs a little bit of re-work.

After all, that’s not exactly the best headline (idea generations, what’s that?!?), but let me:

Think

Hmm, let’s call it: “The Simplest Ways to Make the Best of Idea Generation Processes”. Now that would be a great article to have for the class, right?

Capture

After thinking about what the generator showed me, I managed to come up with a great new idea for an article. And it actually took me like two seconds.

Now that I’ve done that, I’m going to capture the new idea in my editorial calendar. Later on, I can refer to that entry and build content around it, find pictures, use Trello to turn it into a Rich idea, and so on.

Your titles will start attracting more Likes, Shares, re-tweets, views

The best part of all this is that these generators help you come up with new ideas for fresh content, but they also help your new articles get more likes, shares, re-tweets, views and other social media love.

Kinda changes your opinion when it comes to headline generators, doesn’t it?

Try it out for yourself. See how it works. This could be a new way in which you’ll easily generate ideas.

Creating an Infrastructure for Idea Generation Part 2

Welcome to the second part of creating an infrastructure for Idea Generation.

In the first part (lesson 1), we went through the reasons why this is important and how it can help you manage all the ideas that you will be generating from now on.

Remember: it’s more than a way to manage your ideas, it’s a way to create more from just one idea and it’s an infrastructure that will help you gain more from any one idea.

Okay then, let’s begin with this second part of the lesson.

Stephen King once said that a good writer is a person who reads a lot. Writers need to read a lot more than other people, because it’s what gets their “juice” flowing and helps them generate more and also BETTER content.

An important ingredient of idea generation is getting inspired by ideas that you read about, by story angles you never thought of before. That’s why the following part of this lesson is extremely important.

3) Building an Inspiration-Driving Mechanism to Sustain Idea Generation

You may feel like you do not have time to read a lot. Well, no problem there, because there is an amazing thing called YouTube, where you can watch and listen to a lot of inspiring videos.

Find what inspires you.

In your case, it can be something as small as a walk in the park, or perhaps a good book. Your source of inspiration might even be a modern-arts magazine. Whatever, you name it.

But it’s important to start identifying those things which get you inspired. Start Today! Find one thing that inspires you. Write it down on a sticky note.

Tomorrow, you’ll have to find a new thing that inspires you.

What you should try to get to is having 3 or 5 things that inspire you.

Remember, this is the perfect chance to start being inspired more often, which in turn will make you feel better about your day and generate some nice income.

Here’s an example to help you out:

I personally feel inspired when watching and listening to smart people I admire talk about interesting stuff. That’s why I try to find cool talks on UpWorthy.com, or TED or YouTube.

I also feel inspired when browsing retro game design magazines.

Something about them just makes me want to create stuff that’s different, weird and quite uncommon.

What else? Oh yes, there’s also archery. Whenever I go out shooting arrows, I just come back a lot more inspired and ready for new challenges with idea generation.

Turn it into a well-defined Process

After you manage to identify the things that inspire you, you can start building a well-defined process for getting inspired more often.

You can do it the boring way, and just make a plan for yourself to engage in those activities that inspire you every day, for at least 15 minutes or 45 minutes.

Or, you can do it the gamified way, and start building a small game for yourself, that rewards you points according to each activity.

By the end of each week, you will win if you have an established number of points.

Example: let’s assume that you’ve identified that you are inspired by TED talks and interior design images from Pinterest.

A TED talk is somewhere at about 20 minutes of video. Assign +20 points if you watch a TED talk.

It’s much easier to just browse the interior design sections of Pinterest. SO let’s make it interesting:

For each like you give to any picture: +5 Points

For each picture that you collect (re-pin to a relevant board): +10 points.

At the end of the week, you will want to have: +240 points. That means you’ve managed to engage in inspiring activities. Otherwise, it means that you did not try enough to be inspired during that week.

I know it sounds like a silly little game, but if you start being persistent about it, you’ll soon get to observe amazing results.

Rinse and Repeat

What I showed you above with the points is just an example I thought of.

You should identify your own activities and then assign points to them based on various criteria.

It could be related to how hard it is to do it;  how much impact does it have on your inspiration; or how long it takes to complete the task.

The purpose of the game is to create habits, which means you’ll keep doing these things week after week.

If you want to make it even better, you can re-adjust the points you need to make at the end of one week, so that there will be a sense of progression. Either way, it’s a great thing to try out for at least 3 weeks.

What should you see 3 weeks after doing this?

After three weeks you should start seeing an improvement in the way you write, in the information you present in your articles, and in the new way you think about writing.

You’ll also begin to realize that this is a fun-to-do activity that gets you inspired and pushes you to do things that you like anyway.

All of this will help to make idea generation become a daily routine. Of course, you’ll also feel more inspired, on a personal level. Two great wins for you! :-)

4) Making Your Content Repeatable, Predictable

One of the most important things to learn when creating a lot of content and trying to constantly come up with many new ideas is to have a clear structure. A structure that allows you to just change a few things, related to a fixed point. Okay, that was awfully abstract.

You can think of creating repeatable events. Here are two examples:


1) On Thursdays, you can have a “VIDEO Content Thursday”, and you’ll know that for each Thursday from now on you’ll start showing video content on your WordPress site’s blog, on your social profiles.


2) On Saturdays, you can have an: “Interview Discovery Saturday”, where you find interviews on the web with interesting individuals from your industry.


You become the scout for such interviews and announce them to your audience. Simple curation task, for which your audience will love spending Saturdays on your site.

Repeatable:

You can see that Thursdays and Saturdays will now be planned out, at least by 50%.

WHY?

Because you no longer have to think about what you will post in those days.

You already have a structure.  You don’t have to spend time searching for a new topic. You only have to find content that fits that structure you started. Which is about 50% of the work you used to employ before starting to make your content repeatable.

In the long run, this will help you a lot with saving time. Especially because by constantly searching for stuff that fits into what you’ve defined for your days, you’ll get better at finding sources from which you can come up with that kind of content.

Reducing your time like this will help you stay sane and will provide a huge boost for your idea generation process, week by week.

Predictable:

Is it good to have predictable things?

Think of this: Is it good for you to know that Wednesday at 8 PM, each week, they play your favorite TV Show? (it’s an example)

The answer is Yes. Us humans love to know what’s going to happen, and not have to always be surprised by un-wanted, un-predictable changes.

Your audience will love it if you start having such events, as I mentioned above because they’ll get the feeling that if they go to your site on a Saturday, they can find a new interesting interview that you found for them. Which is perfect for them!

Try this as soon as possible. 

There’s no point in delaying this. If you already started using the editorial calendar, you can already establish some times in that calendar in which you will post certain kinds of content on certain days.

Using Trello to make your new ideas RICH

Brace yourself for this will get visual :-) (yup, lots of screenshots, to prove my point)

Trello.com is free to use, and it’s one of my favorite online tools that was ever built.

In the following part of this lesson, I will show you many screenshots of how you can use Trello to organize the ideas for your content.

While taking this class, you’ll do a lot of idea generation, so you’ll get a lot of new ideas.

It will be great to have a way to capture each idea somewhere, add content to it, videos, pictures, infographics, places where you can promote the piece of content after you publish it, etc.

This way, you’ll make a RICH infrastructure to hold each of your ideas, and it will become a piece of cake for you to stay organized and break apart each of your ideas.

Enough talk! Let’s see the pictures :-)

We’ve published a really long article, about characters in inbound marketing. Here’s an example that will show you how we used Trello to implement that idea into a media-rich article.

As you can see, we have an entire section dedicated to Promotion.

We also have a section where we document the videos and visual assets that we want to include (and the necessary planning for acquiring those assets).

Using Trello, you can attach files from your computer, which makes it easier to keep everything related to an article idea in one place.

As you can see below, we’ve attached an image of our mascot that we could use in the article.

After attaching the image, we made sure to update the Trello Card so that we can easily keep track of the progress we made.

You can create a separate column on Trello where you’ll place your ideas for Content that you want to create.

This was just an example of how you can use Trello to organize your ideas for new content.

As I said, the purpose of the Infrastructure is to help you capture new ideas that you’ll come up with and make the most out of them, so that NO new idea will go to waste.

Mooc-Style Content

Here’s to the MOOCs, for they have taught us well.

What is a MOOC?

Massive Open Online Course.

They are amazing classes held by some top-notch universities and open to the world wide web, which is awesome, because you can learn about amazing topics, such as:

  • writing,
  • finance,
  • gamification,
  • business strategy,
  • and more.

Where can you find great MOOCs?

You can find them on Coursera.org and other sites. MIT and Stanford have MOOCs on their own sites as well. There’s also AcademicEarth.org, Udacity.com, Udemy.com

What do they teach us, besides their obvious teachings?

Other than the obvious subject of the course you choose to study, they teach us that we, as content writers, can actually group our article in more mini-articles.

You’ll see that they have modules. Each module has smaller video lessons of about 3 to 20 minutes. That’s an awesome insight.

Because we can apply the same thing to the content marketing that we do. Here’s how:

Hacking content marketing, Mooc-Style.

If you write a 2000-words article, you can do two things with it:


1) publish it like that, as a long-form article, because it will help your SEO, but the downside is that it will probably not be read in full by a good chunk of your audience.


2) publish it in 400-word articles, because it will help you generate about 10 new articles for your site. I know, right? A whole lot of new articles, instead of just one.

Look, it all depends on your strategy. If you want to focus on SEO, you need to publish long-form content. But if you want to make sure your audience won’t get overwhelmed, you can also alternate it with shorter articles.

But just think of the possibility of adopting this Mooc-style content creation. You make one big article, then break it down into shorter articles.

Make it: “Part 1”, “Part 2”, and so on.

That way:

– you won’t bomb your audience with articles that are too huge;

– there will be continuity;

– you’ll have more updates on your site;

– less time you have to spend with idea generation because you turn ONE idea into several new articles.

End of Lesson 2

Wow, there was a lot of stuff in this lesson. I hope you’ll find it useful and start applying some of these teachings right away.

 

 

How Creating an Infrastructure for Idea Generation Makes You Harvest More Ideas

There are 6 main areas that you need to look at when you study the success of your WordPress site and 4 of those are heavily impacted by your idea generation skills!

And I’m not talking about being able to generate great ideas once, because that won’t cut it.

Idea generation is something that must happen constantly. As a blog owner, you will have to keep on providing great articles for your readers. So, it’s best to have some serious planning in place for all the new content that you will write in the next month. Maybe even in the next few months.

What I was referring to earlier, when I talked about the 6 main areas of your WordPress sites was:

  • Blogging,
  • Traffic,
  • Social Media,
  • SEO,
  • Links,
  • Authority.

Your ability to come up with fresh ideas for the new content that you will publish will affect 4 of those main areas. Yes, four main areas, out of six. Now that’s a lot, which means that idea generation as a subject deserves a lot of credit, wouldn’t you agree?

Blogging is affected by idea generation because, without it, you won’t be able to update your blog, and readers will think something bad might have happened there. This will probably reduce their engagement with your products, as they will slowly feel disconnected.

Social Media: you’ll need new ideas in order to keep your audiences across social media happy and waiting for more.

SEO is of course impacted by your ability to come up with new content. An updated site will always (90% of the times, really) out-perform the sites that aren’t constantly updated. Especially true if you optimize your content both for search and for Humans.

Links to your site: yup, even this is a place where idea generation comes in handy, because if you come up with new ideas that are cool, you may just hit some lucky spots and get other marketers to link to your articles because they are interested in what you’ve got to say.

What we’ll be doing in this first lesson is to try to build an infrastructure for idea generation.

You can start building something in this sense right away. The best part is that as you go along, you can find new ways to adapt the infrastructure to your personal business and to the way you create content.

Why would you need an infrastructure for generating new ideas for content marketing?

In the next few lessons, we will go through a lot of idea generation techniques, PRO tips, and some edgy advice that will make you write an amazing amount of new ideas for fresh content.

You’ll want to make sure that any idea you generate can be integrated into your general content strategy. That’s why it’s very important to have a clear, planned way of gathering and organizing all of these ideas.

The important thing is to start. Right now. So let’s begin:

Here’s what you will need for building up your own idea generation infrastructure.

1) An Editorial Calendar.

What is an editorial calendar?

An editorial calendar is a great tool that helps you keep track of all the content that you (and maybe also your other content writers, if you have more) plan to post on your blogs, WordPress sites, YouTube channel, etc.

Of course, its base function is to help you prepare content for your main WordPress site, which is what we’ll focus on in this lesson.

What does an Editorial Calendar look like?

To see an example, Copy/Paste the link below in a new Tab:

docs.google.com/spreadsheets/d/1WUOAwB5Wh5YJsH3Sd1z05lQkKFmSAwfUXsYPd2smatU/edit#gid=0

According to your needs, you may want to change some of the columns in the near future.

Following, are some screenshots of how an editorial calendar looks like at Squirrly.

 

Build your own calendar. Use Google Drive

The best idea is to build your Editorial Calendar on Google Drive. Take the example that I linked to before and copy all the information to a new spreadsheet built with Google Drive.

Here is the link again:

docs.google.com/spreadsheets/d/1WUOAwB5Wh5YJsH3Sd1z05lQkKFmSAwfUXsYPd2smatU/edit#gid=0

Great!

Once you’ve created your Editorial and you’re always able to easily access it from the web browser, make sure you Bookmark it. If you’re using Chrome, you can place the bookmark in the top bar of the browser, so that you can always click it.

Here’s an example of how my Chrome looks like. You can see that I’ve made a folder called “Content Marketing” that I use for content marketing activities.

It’s very important to keep the editorial calendar within easy reach because it will help you capture some very important ideas in it.

As soon as you get an idea, click on the spreadsheet and instantly write it down. It’s automatically saved in the spreadsheet. B-A-M! No more idea losses. Ever.

Collecting the ideas that you will keep generating after having gone through this whole course will be very important.

This was all about the editorial calendar.

Now let’s move on with the lesson.

2) The MIX of Media Types

How can you harvest more ideas and also create more kinds of engaging content for your audience?

Well, let us ask this question differently.

How can we make One idea turn into Two ideas? How does that sound? Make 1 a 2 :-)

The answer is simple: multiply your idea by new content type.

Make it a habit that every time you come across a new idea, you try and turn it into at least 2 separate things. You can then connect those multiple mediums.

Divide and Conquer made different.

Most likely, your audience doesn’t just follow your activity on your WordPress site. You may also have a YouTube account, a Pinterest account, a SlideShare account.

You’ll use this course to generate a lot of ideas, but let’s say that you’re getting an idea. Right now. Right at this very moment.

You go and write it down in your editorial calendar. That’s great!

But what should you do now that you’ve documented your idea? Should you just begin writing about that, or should you do a bit more with that very SAME idea?

Divide it. And conquer your audience on two different channels.

You can make a YouTube video first. Awesome!

Now you’ll go ahead and also make a blog post with that same idea. In which, you will also include the video. See? A media mix on your WordPress site: both blog and Video!

Some people will prefer to watch a quick video or read some slides from Slideshare, others will just go ahead and read the whole article. Using this divide and conquer approach, you’ll be able to satisfy the expectations and needs of all these different types of audiences.

Practice makes perfect.

Go ahead and begin thinking about all of your ideas like this. From now on, each new idea that you’ll have should be passed through the filter of: “can I also make some slides to support this article? A video? An infographic? An eBook? A downloadable file?”

In Lesson 2, we’ll continue to build on the ideas presented in Lesson 1, and provide even more insight into how you can build an efficient idea generation process.

Until then, work on your editorial calendar and have it prepared.

In the second part of this module, we’ll cover:

building an inspiration-driving mechanism to help idea generation become a daily routine;

creating a list of go-to content formats and ideas that you can use repeatedly (this will provide a lot of value for you because it will lower the time you require to come up with new stuff and make your editorial calendar become even more useful)

using Trello to make your new ideas Rich and easier to turn into different media types;

Mooc-Style content, for creating more with the same idea.

Tracking and Measuring the Success of the Content You Optimize for Humans

By taking this training program from Squirrly, you’ve learned how to optimize your content for Humans, so that Human readers get to enjoy and share your content.

I’m happy to see that you stuck with this course for so long.

Since you know how to optimize your content now for people like you and me, let’s see how you can track the results of all the articles that you optimized.

There’s no point in optimizing anything if you can’t track the results. I mean, there is, but it wouldn’t bring you any valuable data, to show you that “Hey, it’s actually awesome that I’m thinking of how to optimize and get maximum results on any new piece of content, not just randomly create something.

Also, how awesome is it that I now have tools to show me what results I actually got by performing all the steps in these lessons?”.

Okay?

It’s very important to see if the optimizations we make for content actually bring us real-world results, like:

  • more readers (traffic to the article),
  • authority (links from other bloggers and influencers),
  • Google rank (it’s also important to see that we actually managed to get a better rank on search engines for certain topics because this is also a sign that you’re getting more authority),
  • social signals (shares for your article, that you get from other people who liked what you’ve written so much that they just had to share).

So how do we know which of these things tell us if Humans love our site?

Good question.

The answers are soon to come, but until then, you must make sure that not only your articles are optimized, but you track the aspects of your site that really make Human readers love your site.

Offering your readers a great experience with browsing your site and engaging with your content is very likely to bring you success. Here, you have to track that your site always has a few aspects made great for your readers.

Tracking the Human Love <3 :

The SEO Audit from Squirrly SEO covers all the aspects of your Content Marketing Strategy and it helps you track each area that influences your success.

Usually, such a service costs $600 for just one report. We offer it to our users you weekly, and it’s included in every Pricing Plan because we want to know that you have the right tools to help you succeed.

Since this is about how you optimize for Humans, and not how you optimize content for SEO, we will talk about how the Audit helps identify how successful your site is in terms of “how much people engage with my content and how much they love it”.

 

A list of things that will help you track the aspects that are certainly going to bring you Human Love:

It’s great if you start working on this list, to bring the best experience to your Human readers.

1: How Your Site Looks On Mobile Devices and on the Web

This is an important aspect to track, related to your site, because nowadays it’s a must that your content looks great on mobile phones, tablets, etc.

Squirrly’s Audit renders exact pictures of how your site looks on mobile devices.

If you use a tool like Google Analytics, you can see how many people browse your site on mobile. If the numbers of people who browse your site from a smartphone (iPhone, Android, etc.) or from a tablet (iPad, Android, Windows 8) are big, then you must do something about your mobile version.

The best part is that if you make a change, the Audit will help you render new images to show you how your site looks on mobile devices.

Of course, keep in mind that the Audit is sent just once / week on the Free and PRO Plans. Only those who have the Business Plan can update the report instantly.

2: Do you have a Meta Viewport tag?

Having the viewport also helps for mobile devices, so if you’ve done your research on the first step we’ve had in this lesson and you saw that people look at your site from mobile devices, then it would be kinda awesome to have your site resize well on mobile devices.

Remember: Happy readers will bring you Moola Moola (yes! the awful slang for money is back), so you’d better have this. If it’s too geeky, just ask the guys who take care of your WordPress site. They should be happy to help.

One quick look at the Audit will show you if you have it. Or you can try to resize the width of your browser.

3: Apple fans are awesome! Do you have an icon for them?

Even though you may not love Apple devices too much, some of your audience certainly does, so it’s great if you have your Apple icon ready for them to pin to their device’s screen.

Squirrly’s Audit shows you if you have the icon ready for Apple users.

4: Speaking of icons…

Do you have any, to make their browsers look great and have your branding in them?

Icons are important. People these days have a lot of tabs open in their browsers. It’s nice to give them that one thing that helps them easily identify which of all those tabs is your site and the awesome content that you have ready for them.

This will also help you in bookmarks, and some other lists they may create.

5: Speed

Most people think they optimize content for SEO when they fix the speed issues with their sites, but it’s really not the case.

The speed of your site and the way your content loads is something that matters a lot for your readers.

Pingdom.com can help you figure out the speed of your site. The Squirrly Audit will tell you if your speed makes your Human readers want to stay in for more, or click that X button fast.

6: Gzip

What? Yup, it’s what you’ll need to get a really good speed and have people fall in love with the speed that your content loads with.

The Audit has some info that is useful for your techie, but if you want you can just use a plugin like W3 Total Cache or Super Cache.

Make sure you test the plugins on a test site before you place them on your main site. Issues may appear, due to your current WordPress installation, so be careful.

7: Social Sharing Buttons

If you have them, you have the potential to get Human Love. If you don’t, it’s a massive problem, because you’ve spent so much time learning how to optimize content for Humans, and now you can’t have those people show you some Love by sharing your articles.

You can try the Add This Social plugin; works just fine.

8: Follow Me Buttons

People want to learn what you’re all about, especially once you’ve provided them with awesome content.

9: Subscribe by Email form

Believe it or not, people like it a lot when you offer them the possibility of hearing more from you by email.

If you’ve just offered them some really great content, they’ll want more, but if they have to change their workflow and blot the bookmark lists they have, they won’t <3 you as much.

Offer them a way to keep them updated with a Subscribe by email form.

10: Twitter Cards, Facebook Meta, Google Authorship

Make sure these are working correctly at all times. If people love your content, they will share it. When they share it, they want it to look good on the profiles they’ve shared it on.

Squirrly helps you set these up and the Audit helps track and check that these are working 100% right.

So that’s it for the stuff you have to track in order to bring you some Human love. Make sure you track those on a weekly basis. If you have the Audit from Squirrly, this will be a really easy, 5-minute task.

Now how do you measure the success of every piece of content that you optimize for Humans?

When it comes to written articles, there are about 5 aspects you need to measure in order to see what results were brought in by the optimizations you did. Basically, what’s the return on your investment of optimizing content for Humans?

1: Social Signals to Your Article

This is easy to measure with the SEO analytics of Squirrly. You can find it in your Squirrly dashboard. Just click on the “See Rankings” button to open up the SEO analytics for your article. If you click “Rank Details”, it will show you a  list of all the social media channels on which your article was shared and how many times it was shared.

It’s important to track the social signals of your articles because it’s a very clear indicator of how much people actually love your content.

2: More Subscribers Than Usual

Yes, it’s great to have a Subscribe by Email section in the banner, or on the side-bar. I’ve talked about this before, of course.

If you see more subscribers coming in than usual, it means that your content is doing better than it used to, because it’s getting more people to crave more content from you. That’s why it’s important to measure this aspect.

3: Early Traffic to the Article

SEO helps you get traffic to your articles in the long run, it doesn’t help you get anything really, short term.

However, if you usually get like 30 visits to your articles in their first 2 hours, and suddenly you start getting 90 visitors, then that’s a crystal clear sign that your content just *Clicks* for many of your Human readers and they love it.

4: Links to Your Article By Other Peers

This is a clear signal also that you managed to strike something great into the hearts of your audience because they even start mentioning your articles when they discuss certain subjects.

For each of your articles, the SEO Analytics we have shows you how many bloggers linked to your article in the content they built. Also, it shows you how it improved since like a month ago, to let you know what its progress looks like in time.

5: Comments to Your Article

This is an obvious one. It’s great to have people commenting on your articles and it shows that you’ve managed to get them to engage with your articles.

That’s it! For now

Wow, it’s been amazing to prepare more Lessons for you and I loved every typo I’ve made along the way because I want you to be successful with this whole idea of optimizing content for Humans and being able to keep an eye on all that’s happening with the content that you did optimize.

I hope you’ve learned some good things in these lessons and that you’ve enjoyed them.

Thank you very much for going through the lessons.

Writing for Humans, Not Just for Search Engines

While writing for search engines may seem to make a lot of sense, we should think clearly about WHY we are doing that. Is it because we want to make search engine crawlers happy? Yes, perhaps, but we only need that in order to bring in Human readers to read our articles.

So let’s stop focusing for a moment on how we do writing for search engines, and focus more on writing for Humans because people like you and me don’t care about backlinks and link-wheels, and whatnot.

What do people enjoy seeing in the articles they get to read online?

Here’s the starting point of all that we’re about to discuss.

Some of the following items you already researched in the last few lessons that we’ve had, which is great because it will make this other lesson much easier to understand.

In case you missed the other lessons, please go back and read them.

Okay, let’s get this Squirrly lesson started.

A topic that makes them think: ‘Oh, I did actually want to read about that’

This is a reaction they can have whether they know it or not. But it’s the first building block that helps with getting your Human readers to have kind of like a Eureka moment.

Of course, we’ve covered this aspect in Lesson 2 and Lesson 3.

People enjoy seeing an interesting spin or an interesting flavor being given to the articles they read

This tip right here is what makes people SHARE your article and helps drive a lot of traffic your way. It’s very important to do research the right way after you’ve established what your topic will be.

Remember Lesson 4, about finding the right spin you can give to your articles? That one will help you to get this right.

Also, Lesson 5, which gives you the exact tools you’ll need.

They like a good Headline. How to build one?

Good Headlines. Very important thing, because it’s what will get people clicking your link to get to read your article, whether they see the link in search engine results, guest posts, or even social media.

So how do you build a great headline for your articles?

Copy/paste the link below into your browser to get access to Jon Morrow’s ideas (Jon is the famous blogger behind the massively popular site SmartBlogger).

pages.smartblogger.com/headline-hacks 

Those headline hacks are awesome!

You can just read the first 5 pages and still get a lot of value and ideas on how to build headlines that will make your Human readers crave for more articles from you.

REMEMBER: don’t get lost in this. You need to place in the headline, the TOPIC that you’ve researched in the last lessons to make it really effective. Write it exactly in the form you found it, otherwise the whole strategy of optimizing for Humans will fail.

Placing a compelling image in your article

Very important when optimizing for Humans. The Squirrly Live Assistant helps you by reminding you to include an image in every blog post.

It’s important on so many levels, starting with the fact that it will make your page look better, a picture’s worth a 1000 words, it looks awesome on Facebook and Twitter.

Squirrly also helps you a lot with finding images that you can use, and you can also choose to get just free-to-use images (which are copyright-free).

The image is something that can stop people looking at feeds, and have them actually click on your article and read it.

Having great On-Page SEO is important for Humans. WHAT?!

Wait?! Are we still talking Humans here? Yes, we are. Read on:

Bad on-page SEO is where you try to put your topic idea (or keyword) as many times as possible in your article because you think search engines will love that. They won’t!

Squirrly’s Live Assistant tells you exactly how many keyword mentions you should have in your article, in order for both Search Engines and HUMANS to love your article.

Great on-page SEO must also regard the human readers, not just the crawler. The guys at Google also know that which is why they’ve tweaked their algorithm so much.

Also, if you wouldn’t have the keyword or topic name written inside your article, people would start getting the feeling that they’re reading about something else. Squirrly warns you about this as well.

If you don’t have any important strong points in your articles about your topic, that’s bad. If you do, then make sure you bold it.

Reading a 1,000 or 2,000 words article that has no Headlines (H2-H6) or no Bolded text is just horrible and it will send away your Human readers as fast as they came in.

Squirrly helps with this as well, through the Live Assistant (the thing with the green lights on the right of your Add New Article section of WordPress).

Great! I’m happy I finally discussed this idea with you.

Optimizing for Humans is actually tied to optimizing for search engines, and I guess it makes sense, since the guys at Google have the mission of offering Human readers the very best from the web.

If they wouldn’t care about this stuff, we’d never find anything good to read on search engine results.

When writing for search engines from now on, please keep the Human readers in mind as well

Soon, you will get to the final Lesson from this course of ours which is all about optimizing your content for Humans.

My hope is that you have now seen why it is important to keep your human reader in mind when writing content. It’s the key to real long term success.

The final lesson will be a great lesson that should teach you how to measure the success of your optimized articles.

Remember the mindset (from Lesson 4): it’s not just about creating something, it’s about making sure that what you create has maximum chances to “make it” out there in the real world.

In the next lesson, you’ll get the tools that will help you verify if your optimization really works or not.

Sourcing Real-Time Intelligence to Make Humans Love What You Write

It’s great to see you in class today, thanks for joining and we’ll get started with real-time intelligence right away :-)

So far, I showed you the mindset you need to have in order to provide better, more engaging content for your Human Readers. Since we talked a lot about the mindset, I think you’re ready to go to the next step, which is:

The Tools of the Trade for Harnessing Real-Time Intelligence That Will Make Humans Love Your Content

So far, I’ve shown you how to research your topic terms, so that it will make Humans feel a high level of connection to the content you plan to write.

This right here is the next thing you have to do, because it can help you find that hidden ingredient (think of the KFC secret sauce here) that will just get everyone Squirrly for what you’re writing or providing.

Just so you know, this isn’t just talk, I also took action and “went out of the building” to test this and get feedback from real people. It worked wonders, but more on that at the end.

There is a hard way to do this, by NOT using Squirrly, and there is the part in which you use Squirrly, which is really easy because you do everything without ever leaving your Add New Post interface in WordPress.

Chapter 1: The Long Song

1: Catching Up with the News

You’re writing about one of the topics that you’ve found after doing your homework from Lessons 2 and 3.

Now this is no simple task, right?

You may at the top of your head have some ideas that you could type on your keyboard or iPad screen, but that would be just trying some random thing out.

You’re optimizing here, so you need to make sure that you’ll get the best results you can get with your content, by optimizing for Humans the right way.

The first thing to do is to look at news sites and find out what they’ve recently written about your desired topic. Something you read there may help you give your story an interesting angle, that will make people love what you write and want to share it with others.

Also, it can help you find ideas of personalities or influential people to mention from that area (so it will show your audience that indeed, you’ve done your homework).

Go to Google. Search for your topic terms (or keywords, if you want, e.g. cooking recipes for kids). In the menu with “Images| Videos| ,etc.”, click on “News”.

Boom! Now you have some articles that you can click through and read, then push the Back button, come back for more, etc.

Leave the search tab for News open, so that you may return later in the process. You may find this useful.

2: Catching Up With the Blogs

Go to Google. Search for your topic terms (or keywords, if you want, e.g. cooking recipes for kids).

In the menu with “Images| Videos| News, etc.”, click “News”, then click on “Tools”. You’ll see an “All News” option. From the drop-down, select “Blogs.”

The personal feeling you can get from the articles you read from blogs may help you figure out how to better write about this topic.

The only real thing to worry about while doing this is not to waste too much time in all of the new tabs that you will open. It’s going to be a real challenge the first few times you’ll do this, but it’s gonna be worth it.

3: Catch up with Influential Twitter Users and feel the real-time vibe related to your Topic

One of the best things since the web became amazingly social, is to get people’s faces and names into your content, because it looks like you’ve done real research and offers you credibility in the eyes of your readers.

Open a Twitter tab in your browser.

Use the search bar and search for your desired topic.

You can see what people actually tweet about your topic, but that’s not what’s important here. Identify the way in which they tweet about the topic. This will help you unlock that special something that makes your content just “click” for your readers.

Also, you can choose some of the most relevant or interesting tweets and embed them into your article.

You’ll see below that by using the Blogging Assistant from Squirrly, you’ll be able to insert tweets with just one click, and not be afraid about destroying your layout.

4: Find Validated Documentation with Wikipedia (Optional)

This is optional, because it usually helps if you’re going to write about a topic that requires some explanation. In that case, sending people to relevant articles on Wikipedia will make them happy, because you took your time to really show them what you meant.

5: Get the Right Image to Fit Your Content

Get an image that is relevant to the topic you plan to write about, or relevant to what you’ve already written. You can use Unsplash.com or Pixabay.com to look for copyright-free images.

Chapter 2: Simplify Getting Real-Time Intelligence with Squirrly

With Squirrly, it becomes much easier to do all of what was written above, and all from your WordPress Dashboard, in the Add New Post section.

You will be able to get everything you need to make Humans fall in love with what you’ve written and the way you wrote it with just a few clicks.

Go to WordPress -> Add New Post. Very important step. Even with the Free Version, you can do this part, so check it out.

Place your topic idea in the “Optimize for Keyword” box. Hit <Enter>

You will see that you get images related to your topic, which you can just drag and drop into your article.

If the little box is checked, you only get images that are copyright-free. Some of them are 100% free to use, the rest require that you Attribute the Author, but it still doesn’t cost a dime. And we show you where to go, in order to make the attribution and find the author’s name.

Then, click on the Tweet button, and you’ll see a stream of tweets related to your topic.

You can insert those that you find relevant to your article. And the coding will be right so that if you switch the editor from “Text” to “Visual” it will still work right and look good.

Then, click on the Wiki button, to find Wikipedia articles about your topic.

Next stop, the News button. Click it. A stream of news articles about your topic will appear.

Click Read It. Boom!

The news article opens just right in your WordPress interface so that you can read it fast, find the paragraphs you want (which you can also insert) and then move on to the next one.

Also, there is a Blogs button, that works similar to the News button, and it also helps you catch up with blogs amazingly fast, straight from your WordPress.

1

You have the power of sourcing real-time intelligence in a very simple and fast way, all without having to leave your article and run off to other tabs.

real time intelligence

How We Used Real-Time Intelligence to Build the Copywriting for Starbox (our Author Box plugin) and Get 139 Downloads in the first Day, with no pre-sale whatsoever

Since all of the stuff you learn from our Lessons are things that we tested out, here’s something cool:

I’ve used the exact same principles of optimizing content for Humans to create Starbox – the Author Box for Humans, and write the text that presents it. And guess what? Humans love reading it and it persuades them to really try out the plugin, from the WordPress Directory.

On the first day alone, we had 139 Downloads! We didn’t send any emails about what we’d just launched, we didn’t even post content about it. And people found it there and just gave it a try.

We’ve (obviously) launched plugins before, and none have worked as well as this one. The difference was that this time, we really optimized it for Humans, which already got people to share it.

I’ve used the exact same principles I’ve described to you in this lesson and the real-time intelligence helped me figure out the wording and the features that would make Starbox a big thing!

Please try out this process of gathering real-time intelligence from the social web. You may find just what you were missing.

If you want to see how I wrote the copy of Starbox, the Author Box for Humans, here’s the link: wordpress.org/plugins/starbox/

Finding the Right Spin You Can Give Your Article to Have it Spread Like Wildfire

Welcome back for a new lesson!

You know what they say: „there’s no rest for the wicked”, so let’s get into some more wicked stuff that would make most SEOs be like: “oh, you heathen!”.

What I’m talking about is of course, optimizing content for Humans, which most people who do SEO fail to consider, even though best selling authors and award winning journalists have been doing it for years.

In lessons 2 and 3 I showed you how to research and find your profitable topic, but research doesn’t really end there, even if you’re (over)confident that you know the topic amazingly well.

You’ll soon see why (it has to do with finding the most profitable angle you could give to your content, in order to maximize results).

In A World of Media

We live in a world of media, where the word gets around very fast and information, trends and ideas change at a very rapid pace.

This always leaves the gate open for tremendous opportunities, which we have to explore.

You need to get into the mindset of exploring these open gates and seeing how you can maximize the impact of each article you plan to write about regarding any of the topics you identified in the last two weeks as being profitable.

Let’s get to the basics of: Optimizing. It doesn’t mean: „creating”. It means taking something that’s already created, or is in the process of being created, and making sure that you make THE MOST out of it.

Making THE MOST of our Content

We don’t want to create amazing content that will end up being read by no one. Many people create great content, but it remains obscure, somewhere on the internet, because they don’t take care of embedding marketing into that content.

And here’s where optimization comes in. First you do SEO, but second, you have to also optimize your content for the Human readers who will reach your blog post due to the fact that you did your SEO.

Writing the content isn’t enough. Optimizing it for search engines isn’t enough. Sharing it on our twitter feeds isn’t enough.

We need to make it likeable, to have it written in such way that it actually makes the Human reader feel naturally attracted to it. This will make that human reader love it, come back for more and also share it for you, generating social signals, which you already know that are very important for SEO as well.

Does this seem to be very tough?

Well, it is! And there’s no point in lying about it either.

We created Squirrly to take most of all this hard work out of SEO, and also out of optimizing your content for humans. You can test it full option and see for yourself.

Even the Free Version we’ve built up does a lot of helping when it comes to optimizing content for Humans.

Since we want to make THE MOST out of our content, there is no time to waste.

You read the other two lessons, so you already know what you want to write about, and which topics you think will be most profitable. Wicked! (Oh, not another awful slang in this course. How many slangs will I get to ’till the end of this course?)

The Mindset

Before considering typing the article, it’s best to get some intelligence on what is generally said throughout the web about the topic we plan on writing about.

It’s good to know if there are some bad connotations regarding the topic, but most of all this gathering of what is called „social intelligence” can help identify story angles that you can play with in order to make your content more engaging for Humans.

As I said, having a robots.txt file will make crawlers either engage or not with your site, but us Humans don’t really care about that kind of thing.

Think of it this way. I did the „cooking recipes” example back in Lesson 3. Let’s continue with that.

Say that perhaps you want to write about „cooking recipes for dinner”. You might have some few ideas on how to put a spin on this and make it interesting, but wouldn’t it be awesome if let’s say „America’s Got Talent” were ongoing and one of the biggest stars on the show would be caught trying out a cooking recipe for dinner?

You could write about that, and it would have huge chances of becoming one of your most successful articles.

Let me tell you: that’s the kind of content that Human readers will love and rest assured that it will spread like wildfire, building a lot of popularity for your blog or business, helping get more fans (and more Moola, Moola in the end). All of this in kind of a short time.

The best opportunities are often missed because we don’t spend enough time researching some really interesting and current happenings from our world, which could make our content really take off.

That way, we’d really make THE MOST out of our content and we’d also become much more likeable for the people who invest their time into reading our articles (and hopefully also invest some moola moola into our retail, services or product business as well).

The Tools of the Trade

  • Catch Up With The News
  • Catch Up With The Blogs
  • Catch Up With The Influential Tweeter-ers
  • Find Validated Documentation With Wikipedia (optional)
  • Get The Right Image to Fit Your Content

There are different ways in which we can do this, and we will explore them further in our next Lesson.

The purpose was to get you even deeper into the right mindset for this idea of optimizing content for Humans, which so many people overlook. In a really crowded market, this is the kind of mindset that could help you win.

See you next time, when we’ll explore how to take care of the 5 points I just mentioned related to gathering social intelligence.

 

Optimizing Your Content for Humans Part II

Last time we’ve discussed the importance of optimizing content for Humans, because even though some of the visitors you’ll get come from search engines, it’s Humans that you ultimately wish to engage with your content.

They are the ones who you want seeing you as an expert, buying products or services from you and so on.

That’s why I started showing you how to begin optimizing for Humans.

The mindset here is important because we’re no longer focusing on how to find data that’s helpful for search engine crawlers and we don’t want to make the content look good just for search engines.

We care about the Human readers that we eventually bring to the blog, through search engines.

Also, doing this optimizing for Humans thing right will help us get more social love (social signals) and links to our articles because people like to share the things that appeal to them.

So the whole point of optimizing your content for Humans is to make it as appealing as possible for Humans, by performing simple actions.

We started with: Researching Your Topic: Identifying your profitable topic. I showed you how to identify your profitable topic by using Squirrly’s Keyword Research and Analysis tool.

Today, I’ll show you how to find the best topics that you can target for Humans, by only manual means, no Squirrly at all. Also, there will be some actionable work files to help you along and manage all of this better.

What we’re looking for is:

1) Finding the topic, or to be more accurate: the name of the topic, in such way that Humans will easily identify with it and get the feeling that it’s what they were interested in all along.

2) Make sure they discuss your topic because that shows that it’s amazingly important to them.

3) Make sure that the topic is so great that Humans already search for articles regarding it. A lot.

Remember: keywords (or keyphrases for that matter) are topics. Think of them as topics and it will be much easier to make sense of all that follows.

1: Ensure you get the right name for your Topic

This is very important since you want your topic to be profitable.

You have to make sure that you write the more general topic you want to write about in such way that Humans will feel a connection to it. You don’t want to use some bizarre words that your audience just doesn’t use, or never thinks about.

The first thing I always suggest is to try and get a broad perspective into the possible ways in which you can approach the more general topic. Because of the way in which our brain works, we normally think of about 5 ideas, and we don’t go any further with thinking deeper.

Just think about this: the reason brainstorming works is the fact that when you brainstorm you don’t care if an idea is good or stupid, you just write it down and try to come up with as many variations as possible.

I’ve even heard that the guys from Upworthy.com have to write at least 25 headline ideas for every single article they plan to publish.

Doing such an exercise will help you think about your topic with an open mind and will get you closer to that winning, profitable topic.

I did promise you that I won’t use Squirrly to help solve any of the points from today’s lesson, but that doesn’t mean I won’t show you a cool tool (not made by any of us) that does what I’ve just described earlier for you.

It’s a speed hack for this part of the Lesson. Otherwise, it could take you a really long time to come up with about 40 ideas on how to approach your topic.

Go to Answer the Public

There, you will see that you can input some keywords, and Answer the Public (answerthepublic.com) will display you a list of content ideas.

Write all of them down in an excel sheet. See an example below:

www.squirrly.co/wp-content/uploads/2013/09/uber-topic-research.xlsx

In the first column, you’ll see an example that we did for: „cooking recipes.”

Mark with green the items that you think are going to win and which really sound like something you’d write about (and people would like to read).

Mark with yellow the ones that could be good (maybe also think of using them for other blog posts, later on).

Mark with black the ones that you’ll always ignore and never use, because they either seem like nonsense, or you just don’t want to cover.

Great!

Now you have a list of possible names for your topic, that humans relate to, search for and want to read more about.

Just as a side note: when you use the Keyword Research tool from Squirrly SEO, Squirrly does all this in the background, while you wait for the results.

We managed to optimize it so that it works really fast and saves you time.

2: Making sure that Humans discuss your topic.

How to see if the topic you plan to write about is discussed on Twitter

This is a bit of a tricky part because Twitter itself sometimes has problems loading all twitter search results in the Search tab you find on Twitter, so you can falsely believe that Humans don’t talk about your subject.

I suggest that you go ahead and install Tweetdeck (if you haven’t already done this). The Chrome app from Tweetdeck is really powerful and it will help you with your twitter marketing as well.

But here’s how to use Tweetdeck (btw, it’s part of Twitter now) in order to find out if people discuss about your topic:

  • click the search icon in the left menu

  • type in one of the topic ideas you marked with green in the previous step.

  • hit enter
  • click Add Column

Awesome. You now have the first column that you can monitor, in order to see if people actively discuss about your topic.

Repeat this process for all the other topic ideas that you had.

Now how do you manually analyze all of this?

1: First of all (not 100% recommended by me), you can scroll down in each column and see how many messages with your keyword there are. You will be able to figure out if one topic idea has more written messages about it than the other ones.  Of course, it’s not fully recommended, because the twitter search might have temporary issues, and it will not display all results for any given topic.


2: Second (this is a lot better and a lot more valuable): look how fast new tweets come into each column. The one with the biggest frequency of new incoming tweets is your winning topic idea because it shows how actively people are discussing about it. Since you’ll be witnessing this Live, it will give you a good idea of which topic would perform better and is more popular.


3: Third, see how many of the results have your keyword exactly like you thought of writing it. If people keep writing it differently in the feeds, maybe you should start referring to your topic as they do, because it means that that’s what your Human audience wants. And we do optimize content for humans in this lesson.


Good. Now you know that Humans who use twitter discuss about your topic, so it means that it’s important to them and that it will make sense for you to optimize for this topic.

But Twitter is not all of the internet, and it’s always good to see how people discuss your topic on forums as well.

Monitoring discussions related to your topic on forums

Go to Google. Type in one of your topic ideas.

For example: you could type in „cooking recipes for dinner,” because that’s what you’d want to write about.

The usual list of Google results appears. But now you have a menu with Videos, Images, News, Maps, etc.

Click: Settings Advanced Search 

In the field next to all these words, you should see your search term – in this case: „cooking recipes for dinner”.

What you need to do now is add the word forum in the box next to this exact word or phrase (as shown in the image below). Then look for a button that reads Advanced Search (at the bottom of the page). Click on it.

This tells Google that it should ONLY show you results that contain the word Forum.

 

Since the vast majority of forums out there contain the word forum, this tactic will help you discover just how much the topic you want to write about is being discussed across forums.

As you can see below, there are about 11.500.000 results for the search query “cooking recipes for dinner.” It’s definitely a popular topic.

Look at how many results there are for the topic you’re considering writing about.

If you look at the results, you will see that they are indeed related to your topic, and also discussed on many forums and blogs, which is just what you wanted.

Another great idea is to also use the Last Update section in Settings/Advanced Search, and switch from „Any Time” to „past month”, or „past year”, something like that, to make sure it’s still something that Humans talk about these days, not just like in 2006 or last year.

Time for the big ’ol Facebook to help us in our quest

As usual, this is just an example, but I’d like to follow in the line of „cooking recipes”.

Thanks to the Open Graph it’s really cool to see which people like which topics. Of course, this is definitely not the absolute popularity of a certain topic, but it may help you along with what you’ve learned from Twitter and Google Discussions.

You can see the number of likes for each topic, and therefore, how popular a certain topic is.

Also, if you know that your Facebook audience is targeted and you want to feed them new cool topics, to bring in more popularity and moola moola, you can search for „friends who like cooking recipes”, or something like that. This will help you figure out which of the topics you thought about are of real interest to your audience.

Whew… We finally managed to see what topics are most discussed by Humans.

Very important, if you want your articles to matter to people. If you’re writing about a topic that no one talks about, it’ll most probably end up boring and obscure, no matter how SEO you made your SEO content.

Most certainly, this was a lot more work than just looking at the topic name results from Squirrly’s Keyword Research Tool and getting the social intelligence from it saying: “yes, this topic is popular”, “no, people don’t really talk about this”.

3: Find that one topic name that is so great Humans already search for articles regarding it. Like, a lot.

Google doesn’t have their Keyword Research Tool anymore, so we’re going to use their Keyword Planner tool for this one.

– Go to Google Keyword Planner Tool
– Click „Search for keyword and ad group ideas”
– Input your keywords (topic ideas, the ones you marked green) into the first box.
– Click „Get Ideas”
– Go to the Keyword Ideas tab, not the Ad group ideas.

There’s one thing I must warn you about: this will not help you find the number of Humans who search for your topic, written Exactly as you wrote it. If you remember from the last lesson, that is incredibly important when it comes to optimizing your content for Humans.

Lesson over :)

Now you know how to start optimizing for Humans, by finding topics that Humans are genuinely interested in.

These are the topics that are prone to bring in some profit for you, and make those Humans share your articles with other Humans, making you more popular and more moola, moola.

Great! Now you have your topics. In the next lesson, we’ll get into writing content for Humans and optimizing it, so that Humans will genuinely like to read your stuff, share it and come back for more.

Keep practicing with this.