Tracking and Measuring the Success of the Content You Optimize for Humans

By taking this training program from Squirrly, you’ve learned how to optimize your content for Humans, so that Human readers get to enjoy and share your content.

I’m happy to see that you stuck with this course for so long.

Since you know how to optimize your content now for people like you and me, let’s see how you can track the results of all the articles that you optimized.

There’s no point in optimizing anything if you can’t track the results. I mean, there is, but it wouldn’t bring you any valuable data, to show you that “Hey, it’s actually awesome that I’m thinking of how to optimize and get maximum results on any new piece of content, not just randomly create something.

Also, how awesome is it that I now have tools to show me what results I actually got by performing all the steps in these lessons?”.

Okay?

It’s very important to see if the optimizations we make for content actually bring us real-world results, like:

  • more readers (traffic to the article),
  • authority (links from other bloggers and influencers),
  • Google rank (it’s also important to see that we actually managed to get a better rank on search engines for certain topics because this is also a sign that you’re getting more authority),
  • social signals (shares for your article, that you get from other people who liked what you’ve written so much that they just had to share).

So how do we know which of these things tell us if Humans love our site?

Good question.

The answers are soon to come, but until then, you must make sure that not only your articles are optimized, but you track the aspects of your site that really make Human readers love your site.

Offering your readers a great experience with browsing your site and engaging with your content is very likely to bring you success. Here, you have to track that your site always has a few aspects made great for your readers.

Tracking the Human Love <3 :

The SEO Audit from Squirrly SEO covers all the aspects of your Content Marketing Strategy and it helps you track each area that influences your success.

Usually, such a service costs $600 for just one report. We offer it to our users you weekly, and it’s included in every Pricing Plan because we want to know that you have the right tools to help you succeed.

Since this is about how you optimize for Humans, and not how you optimize content for SEO, we will talk about how the Audit helps identify how successful your site is in terms of “how much people engage with my content and how much they love it”.

 

A list of things that will help you track the aspects that are certainly going to bring you Human Love:

It’s great if you start working on this list, to bring the best experience to your Human readers.

1: How Your Site Looks On Mobile Devices and on the Web

This is an important aspect to track, related to your site, because nowadays it’s a must that your content looks great on mobile phones, tablets, etc.

Squirrly’s Audit renders exact pictures of how your site looks on mobile devices.

If you use a tool like Google Analytics, you can see how many people browse your site on mobile. If the numbers of people who browse your site from a smartphone (iPhone, Android, etc.) or from a tablet (iPad, Android, Windows 8) are big, then you must do something about your mobile version.

The best part is that if you make a change, the Audit will help you render new images to show you how your site looks on mobile devices.

Of course, keep in mind that the Audit is sent just once / week on the Free and PRO Plans. Only those who have the Business Plan can update the report instantly.

2: Do you have a Meta Viewport tag?

Having the viewport also helps for mobile devices, so if you’ve done your research on the first step we’ve had in this lesson and you saw that people look at your site from mobile devices, then it would be kinda awesome to have your site resize well on mobile devices.

Remember: Happy readers will bring you Moola Moola (yes! the awful slang for money is back), so you’d better have this. If it’s too geeky, just ask the guys who take care of your WordPress site. They should be happy to help.

One quick look at the Audit will show you if you have it. Or you can try to resize the width of your browser.

3: Apple fans are awesome! Do you have an icon for them?

Even though you may not love Apple devices too much, some of your audience certainly does, so it’s great if you have your Apple icon ready for them to pin to their device’s screen.

Squirrly’s Audit shows you if you have the icon ready for Apple users.

4: Speaking of icons…

Do you have any, to make their browsers look great and have your branding in them?

Icons are important. People these days have a lot of tabs open in their browsers. It’s nice to give them that one thing that helps them easily identify which of all those tabs is your site and the awesome content that you have ready for them.

This will also help you in bookmarks, and some other lists they may create.

5: Speed

Most people think they optimize content for SEO when they fix the speed issues with their sites, but it’s really not the case.

The speed of your site and the way your content loads is something that matters a lot for your readers.

Pingdom.com can help you figure out the speed of your site. The Squirrly Audit will tell you if your speed makes your Human readers want to stay in for more, or click that X button fast.

6: Gzip

What? Yup, it’s what you’ll need to get a really good speed and have people fall in love with the speed that your content loads with.

The Audit has some info that is useful for your techie, but if you want you can just use a plugin like W3 Total Cache or Super Cache.

Make sure you test the plugins on a test site before you place them on your main site. Issues may appear, due to your current WordPress installation, so be careful.

7: Social Sharing Buttons

If you have them, you have the potential to get Human Love. If you don’t, it’s a massive problem, because you’ve spent so much time learning how to optimize content for Humans, and now you can’t have those people show you some Love by sharing your articles.

You can try the Add This Social plugin; works just fine.

8: Follow Me Buttons

People want to learn what you’re all about, especially once you’ve provided them with awesome content.

9: Subscribe by Email form

Believe it or not, people like it a lot when you offer them the possibility of hearing more from you by email.

If you’ve just offered them some really great content, they’ll want more, but if they have to change their workflow and blot the bookmark lists they have, they won’t <3 you as much.

Offer them a way to keep them updated with a Subscribe by email form.

10: Twitter Cards, Facebook Meta, Google Authorship

Make sure these are working correctly at all times. If people love your content, they will share it. When they share it, they want it to look good on the profiles they’ve shared it on.

Squirrly helps you set these up and the Audit helps track and check that these are working 100% right.

So that’s it for the stuff you have to track in order to bring you some Human love. Make sure you track those on a weekly basis. If you have the Audit from Squirrly, this will be a really easy, 5-minute task.

Now how do you measure the success of every piece of content that you optimize for Humans?

When it comes to written articles, there are about 5 aspects you need to measure in order to see what results were brought in by the optimizations you did. Basically, what’s the return on your investment of optimizing content for Humans?

1: Social Signals to Your Article

This is easy to measure with the SEO analytics of Squirrly. You can find it in your Squirrly dashboard. Just click on the “See Rankings” button to open up the SEO analytics for your article. If you click “Rank Details”, it will show you a  list of all the social media channels on which your article was shared and how many times it was shared.

It’s important to track the social signals of your articles because it’s a very clear indicator of how much people actually love your content.

2: More Subscribers Than Usual

Yes, it’s great to have a Subscribe by Email section in the banner, or on the side-bar. I’ve talked about this before, of course.

If you see more subscribers coming in than usual, it means that your content is doing better than it used to, because it’s getting more people to crave more content from you. That’s why it’s important to measure this aspect.

3: Early Traffic to the Article

SEO helps you get traffic to your articles in the long run, it doesn’t help you get anything really, short term.

However, if you usually get like 30 visits to your articles in their first 2 hours, and suddenly you start getting 90 visitors, then that’s a crystal clear sign that your content just *Clicks* for many of your Human readers and they love it.

4: Links to Your Article By Other Peers

This is a clear signal also that you managed to strike something great into the hearts of your audience because they even start mentioning your articles when they discuss certain subjects.

For each of your articles, the SEO Analytics we have shows you how many bloggers linked to your article in the content they built. Also, it shows you how it improved since like a month ago, to let you know what its progress looks like in time.

5: Comments to Your Article

This is an obvious one. It’s great to have people commenting on your articles and it shows that you’ve managed to get them to engage with your articles.

That’s it! For now

Wow, it’s been amazing to prepare more Lessons for you and I loved every typo I’ve made along the way because I want you to be successful with this whole idea of optimizing content for Humans and being able to keep an eye on all that’s happening with the content that you did optimize.

I hope you’ve learned some good things in these lessons and that you’ve enjoyed them.

Thank you very much for going through the lessons.

Writing for Humans, Not Just for Search Engines

While writing for search engines may seem to make a lot of sense, we should think clearly about WHY we are doing that. Is it because we want to make search engine crawlers happy? Yes, perhaps, but we only need that in order to bring in Human readers to read our articles.

So let’s stop focusing for a moment on how we do writing for search engines, and focus more on writing for Humans because people like you and me don’t care about backlinks and link-wheels, and whatnot.

What do people enjoy seeing in the articles they get to read online?

Here’s the starting point of all that we’re about to discuss.

Some of the following items you already researched in the last few lessons that we’ve had, which is great because it will make this other lesson much easier to understand.

In case you missed the other lessons, please go back and read them.

Okay, let’s get this Squirrly lesson started.

A topic that makes them think: ‘Oh, I did actually want to read about that’

This is a reaction they can have whether they know it or not. But it’s the first building block that helps with getting your Human readers to have kind of like a Eureka moment.

Of course, we’ve covered this aspect in Lesson 2 and Lesson 3.

People enjoy seeing an interesting spin or an interesting flavor being given to the articles they read

This tip right here is what makes people SHARE your article and helps drive a lot of traffic your way. It’s very important to do research the right way after you’ve established what your topic will be.

Remember Lesson 4, about finding the right spin you can give to your articles? That one will help you to get this right.

Also, Lesson 5, which gives you the exact tools you’ll need.

They like a good Headline. How to build one?

Good Headlines. Very important thing, because it’s what will get people clicking your link to get to read your article, whether they see the link in search engine results, guest posts, or even social media.

So how do you build a great headline for your articles?

Copy/paste the link below into your browser to get access to Jon Morrow’s ideas (Jon is the famous blogger behind the massively popular site SmartBlogger).

pages.smartblogger.com/headline-hacks 

Those headline hacks are awesome!

You can just read the first 5 pages and still get a lot of value and ideas on how to build headlines that will make your Human readers crave for more articles from you.

REMEMBER: don’t get lost in this. You need to place in the headline, the TOPIC that you’ve researched in the last lessons to make it really effective. Write it exactly in the form you found it, otherwise the whole strategy of optimizing for Humans will fail.

Placing a compelling image in your article

Very important when optimizing for Humans. The Squirrly Live Assistant helps you by reminding you to include an image in every blog post.

It’s important on so many levels, starting with the fact that it will make your page look better, a picture’s worth a 1000 words, it looks awesome on Facebook and Twitter.

Squirrly also helps you a lot with finding images that you can use, and you can also choose to get just free-to-use images (which are copyright-free).

The image is something that can stop people looking at feeds, and have them actually click on your article and read it.

Having great On-Page SEO is important for Humans. WHAT?!

Wait?! Are we still talking Humans here? Yes, we are. Read on:

Bad on-page SEO is where you try to put your topic idea (or keyword) as many times as possible in your article because you think search engines will love that. They won’t!

Squirrly’s Live Assistant tells you exactly how many keyword mentions you should have in your article, in order for both Search Engines and HUMANS to love your article.

Great on-page SEO must also regard the human readers, not just the crawler. The guys at Google also know that which is why they’ve tweaked their algorithm so much.

Also, if you wouldn’t have the keyword or topic name written inside your article, people would start getting the feeling that they’re reading about something else. Squirrly warns you about this as well.

If you don’t have any important strong points in your articles about your topic, that’s bad. If you do, then make sure you bold it.

Reading a 1,000 or 2,000 words article that has no Headlines (H2-H6) or no Bolded text is just horrible and it will send away your Human readers as fast as they came in.

Squirrly helps with this as well, through the Live Assistant (the thing with the green lights on the right of your Add New Article section of WordPress).

Great! I’m happy I finally discussed this idea with you.

Optimizing for Humans is actually tied to optimizing for search engines, and I guess it makes sense, since the guys at Google have the mission of offering Human readers the very best from the web.

If they wouldn’t care about this stuff, we’d never find anything good to read on search engine results.

When writing for search engines from now on, please keep the Human readers in mind as well

Soon, you will get to the final Lesson from this course of ours which is all about optimizing your content for Humans.

My hope is that you have now seen why it is important to keep your human reader in mind when writing content. It’s the key to real long term success.

The final lesson will be a great lesson that should teach you how to measure the success of your optimized articles.

Remember the mindset (from Lesson 4): it’s not just about creating something, it’s about making sure that what you create has maximum chances to “make it” out there in the real world.

In the next lesson, you’ll get the tools that will help you verify if your optimization really works or not.

Sourcing Real-Time Intelligence to Make Humans Love What You Write

It’s great to see you in class today, thanks for joining and we’ll get started with real-time intelligence right away :-)

So far, I showed you the mindset you need to have in order to provide better, more engaging content for your Human Readers. Since we talked a lot about the mindset, I think you’re ready to go to the next step, which is:

The Tools of the Trade for Harnessing Real-Time Intelligence That Will Make Humans Love Your Content

So far, I’ve shown you how to research your topic terms, so that it will make Humans feel a high level of connection to the content you plan to write.

This right here is the next thing you have to do, because it can help you find that hidden ingredient (think of the KFC secret sauce here) that will just get everyone Squirrly for what you’re writing or providing.

Just so you know, this isn’t just talk, I also took action and “went out of the building” to test this and get feedback from real people. It worked wonders, but more on that at the end.

There is a hard way to do this, by NOT using Squirrly, and there is the part in which you use Squirrly, which is really easy because you do everything without ever leaving your Add New Post interface in WordPress.

Chapter 1: The Long Song

1: Catching Up with the News

You’re writing about one of the topics that you’ve found after doing your homework from Lessons 2 and 3.

Now this is no simple task, right?

You may at the top of your head have some ideas that you could type on your keyboard or iPad screen, but that would be just trying some random thing out.

You’re optimizing here, so you need to make sure that you’ll get the best results you can get with your content, by optimizing for Humans the right way.

The first thing to do is to look at news sites and find out what they’ve recently written about your desired topic. Something you read there may help you give your story an interesting angle, that will make people love what you write and want to share it with others.

Also, it can help you find ideas of personalities or influential people to mention from that area (so it will show your audience that indeed, you’ve done your homework).

Go to Google. Search for your topic terms (or keywords, if you want, e.g. cooking recipes for kids). In the menu with “Images| Videos| ,etc.”, click on “News”.

Boom! Now you have some articles that you can click through and read, then push the Back button, come back for more, etc.

Leave the search tab for News open, so that you may return later in the process. You may find this useful.

2: Catching Up With the Blogs

Go to Google. Search for your topic terms (or keywords, if you want, e.g. cooking recipes for kids).

In the menu with “Images| Videos| News, etc.”, click “News”, then click on “Tools”. You’ll see an “All News” option. From the drop-down, select “Blogs.”

The personal feeling you can get from the articles you read from blogs may help you figure out how to better write about this topic.

The only real thing to worry about while doing this is not to waste too much time in all of the new tabs that you will open. It’s going to be a real challenge the first few times you’ll do this, but it’s gonna be worth it.

3: Catch up with Influential Twitter Users and feel the real-time vibe related to your Topic

One of the best things since the web became amazingly social, is to get people’s faces and names into your content, because it looks like you’ve done real research and offers you credibility in the eyes of your readers.

Open a Twitter tab in your browser.

Use the search bar and search for your desired topic.

You can see what people actually tweet about your topic, but that’s not what’s important here. Identify the way in which they tweet about the topic. This will help you unlock that special something that makes your content just “click” for your readers.

Also, you can choose some of the most relevant or interesting tweets and embed them into your article.

You’ll see below that by using the Blogging Assistant from Squirrly, you’ll be able to insert tweets with just one click, and not be afraid about destroying your layout.

4: Find Validated Documentation with Wikipedia (Optional)

This is optional, because it usually helps if you’re going to write about a topic that requires some explanation. In that case, sending people to relevant articles on Wikipedia will make them happy, because you took your time to really show them what you meant.

5: Get the Right Image to Fit Your Content

Get an image that is relevant to the topic you plan to write about, or relevant to what you’ve already written. You can use Unsplash.com or Pixabay.com to look for copyright-free images.

Chapter 2: Simplify Getting Real-Time Intelligence with Squirrly

With Squirrly, it becomes much easier to do all of what was written above, and all from your WordPress Dashboard, in the Add New Post section.

You will be able to get everything you need to make Humans fall in love with what you’ve written and the way you wrote it with just a few clicks.

Go to WordPress -> Add New Post. Very important step. Even with the Free Version, you can do this part, so check it out.

Place your topic idea in the “Optimize for Keyword” box. Hit <Enter>

You will see that you get images related to your topic, which you can just drag and drop into your article.

If the little box is checked, you only get images that are copyright-free. Some of them are 100% free to use, the rest require that you Attribute the Author, but it still doesn’t cost a dime. And we show you where to go, in order to make the attribution and find the author’s name.

Then, click on the Tweet button, and you’ll see a stream of tweets related to your topic.

You can insert those that you find relevant to your article. And the coding will be right so that if you switch the editor from “Text” to “Visual” it will still work right and look good.

Then, click on the Wiki button, to find Wikipedia articles about your topic.

Next stop, the News button. Click it. A stream of news articles about your topic will appear.

Click Read It. Boom!

The news article opens just right in your WordPress interface so that you can read it fast, find the paragraphs you want (which you can also insert) and then move on to the next one.

Also, there is a Blogs button, that works similar to the News button, and it also helps you catch up with blogs amazingly fast, straight from your WordPress.

1

You have the power of sourcing real-time intelligence in a very simple and fast way, all without having to leave your article and run off to other tabs.

real time intelligence

How We Used Real-Time Intelligence to Build the Copywriting for Starbox (our Author Box plugin) and Get 139 Downloads in the first Day, with no pre-sale whatsoever

Since all of the stuff you learn from our Lessons are things that we tested out, here’s something cool:

I’ve used the exact same principles of optimizing content for Humans to create Starbox – the Author Box for Humans, and write the text that presents it. And guess what? Humans love reading it and it persuades them to really try out the plugin, from the WordPress Directory.

On the first day alone, we had 139 Downloads! We didn’t send any emails about what we’d just launched, we didn’t even post content about it. And people found it there and just gave it a try.

We’ve (obviously) launched plugins before, and none have worked as well as this one. The difference was that this time, we really optimized it for Humans, which already got people to share it.

I’ve used the exact same principles I’ve described to you in this lesson and the real-time intelligence helped me figure out the wording and the features that would make Starbox a big thing!

Please try out this process of gathering real-time intelligence from the social web. You may find just what you were missing.

If you want to see how I wrote the copy of Starbox, the Author Box for Humans, here’s the link: wordpress.org/plugins/starbox/

Finding the Right Spin You Can Give Your Article to Have it Spread Like Wildfire

Welcome back for a new lesson!

You know what they say: „there’s no rest for the wicked”, so let’s get into some more wicked stuff that would make most SEOs be like: “oh, you heathen!”.

What I’m talking about is of course, optimizing content for Humans, which most people who do SEO fail to consider, even though best selling authors and award winning journalists have been doing it for years.

In lessons 2 and 3 I showed you how to research and find your profitable topic, but research doesn’t really end there, even if you’re (over)confident that you know the topic amazingly well.

You’ll soon see why (it has to do with finding the most profitable angle you could give to your content, in order to maximize results).

In A World of Media

We live in a world of media, where the word gets around very fast and information, trends and ideas change at a very rapid pace.

This always leaves the gate open for tremendous opportunities, which we have to explore.

You need to get into the mindset of exploring these open gates and seeing how you can maximize the impact of each article you plan to write about regarding any of the topics you identified in the last two weeks as being profitable.

Let’s get to the basics of: Optimizing. It doesn’t mean: „creating”. It means taking something that’s already created, or is in the process of being created, and making sure that you make THE MOST out of it.

Making THE MOST of our Content

We don’t want to create amazing content that will end up being read by no one. Many people create great content, but it remains obscure, somewhere on the internet, because they don’t take care of embedding marketing into that content.

And here’s where optimization comes in. First you do SEO, but second, you have to also optimize your content for the Human readers who will reach your blog post due to the fact that you did your SEO.

Writing the content isn’t enough. Optimizing it for search engines isn’t enough. Sharing it on our twitter feeds isn’t enough.

We need to make it likeable, to have it written in such way that it actually makes the Human reader feel naturally attracted to it. This will make that human reader love it, come back for more and also share it for you, generating social signals, which you already know that are very important for SEO as well.

Does this seem to be very tough?

Well, it is! And there’s no point in lying about it either.

We created Squirrly to take most of all this hard work out of SEO, and also out of optimizing your content for humans. You can test it full option and see for yourself.

Even the Free Version we’ve built up does a lot of helping when it comes to optimizing content for Humans.

Since we want to make THE MOST out of our content, there is no time to waste.

You read the other two lessons, so you already know what you want to write about, and which topics you think will be most profitable. Wicked! (Oh, not another awful slang in this course. How many slangs will I get to ’till the end of this course?)

The Mindset

Before considering typing the article, it’s best to get some intelligence on what is generally said throughout the web about the topic we plan on writing about.

It’s good to know if there are some bad connotations regarding the topic, but most of all this gathering of what is called „social intelligence” can help identify story angles that you can play with in order to make your content more engaging for Humans.

As I said, having a robots.txt file will make crawlers either engage or not with your site, but us Humans don’t really care about that kind of thing.

Think of it this way. I did the „cooking recipes” example back in Lesson 3. Let’s continue with that.

Say that perhaps you want to write about „cooking recipes for dinner”. You might have some few ideas on how to put a spin on this and make it interesting, but wouldn’t it be awesome if let’s say „America’s Got Talent” were ongoing and one of the biggest stars on the show would be caught trying out a cooking recipe for dinner?

You could write about that, and it would have huge chances of becoming one of your most successful articles.

Let me tell you: that’s the kind of content that Human readers will love and rest assured that it will spread like wildfire, building a lot of popularity for your blog or business, helping get more fans (and more Moola, Moola in the end). All of this in kind of a short time.

The best opportunities are often missed because we don’t spend enough time researching some really interesting and current happenings from our world, which could make our content really take off.

That way, we’d really make THE MOST out of our content and we’d also become much more likeable for the people who invest their time into reading our articles (and hopefully also invest some moola moola into our retail, services or product business as well).

The Tools of the Trade

  • Catch Up With The News
  • Catch Up With The Blogs
  • Catch Up With The Influential Tweeter-ers
  • Find Validated Documentation With Wikipedia (optional)
  • Get The Right Image to Fit Your Content

There are different ways in which we can do this, and we will explore them further in our next Lesson.

The purpose was to get you even deeper into the right mindset for this idea of optimizing content for Humans, which so many people overlook. In a really crowded market, this is the kind of mindset that could help you win.

See you next time, when we’ll explore how to take care of the 5 points I just mentioned related to gathering social intelligence.

 

Optimizing Your Content for Humans Part II

Last time we’ve discussed the importance of optimizing content for Humans, because even though some of the visitors you’ll get come from search engines, it’s Humans that you ultimately wish to engage with your content.

They are the ones who you want seeing you as an expert, buying products or services from you and so on.

That’s why I started showing you how to begin optimizing for Humans.

The mindset here is important because we’re no longer focusing on how to find data that’s helpful for search engine crawlers and we don’t want to make the content look good just for search engines.

We care about the Human readers that we eventually bring to the blog, through search engines.

Also, doing this optimizing for Humans thing right will help us get more social love (social signals) and links to our articles because people like to share the things that appeal to them.

So the whole point of optimizing your content for Humans is to make it as appealing as possible for Humans, by performing simple actions.

We started with: Researching Your Topic: Identifying your profitable topic. I showed you how to identify your profitable topic by using Squirrly’s Keyword Research and Analysis tool.

Today, I’ll show you how to find the best topics that you can target for Humans, by only manual means, no Squirrly at all. Also, there will be some actionable work files to help you along and manage all of this better.

What we’re looking for is:

1) Finding the topic, or to be more accurate: the name of the topic, in such way that Humans will easily identify with it and get the feeling that it’s what they were interested in all along.

2) Make sure they discuss your topic because that shows that it’s amazingly important to them.

3) Make sure that the topic is so great that Humans already search for articles regarding it. A lot.

Remember: keywords (or keyphrases for that matter) are topics. Think of them as topics and it will be much easier to make sense of all that follows.

1: Ensure you get the right name for your Topic

This is very important since you want your topic to be profitable.

You have to make sure that you write the more general topic you want to write about in such way that Humans will feel a connection to it. You don’t want to use some bizarre words that your audience just doesn’t use, or never thinks about.

The first thing I always suggest is to try and get a broad perspective into the possible ways in which you can approach the more general topic. Because of the way in which our brain works, we normally think of about 5 ideas, and we don’t go any further with thinking deeper.

Just think about this: the reason brainstorming works is the fact that when you brainstorm you don’t care if an idea is good or stupid, you just write it down and try to come up with as many variations as possible.

I’ve even heard that the guys from Upworthy.com have to write at least 25 headline ideas for every single article they plan to publish.

Doing such an exercise will help you think about your topic with an open mind and will get you closer to that winning, profitable topic.

I did promise you that I won’t use Squirrly to help solve any of the points from today’s lesson, but that doesn’t mean I won’t show you a cool tool (not made by any of us) that does what I’ve just described earlier for you.

It’s a speed hack for this part of the Lesson. Otherwise, it could take you a really long time to come up with about 40 ideas on how to approach your topic.

Go to Answer the Public

There, you will see that you can input some keywords, and Answer the Public (answerthepublic.com) will display you a list of content ideas.

Write all of them down in an excel sheet. See an example below:

www.squirrly.co/wp-content/uploads/2013/09/uber-topic-research.xlsx

In the first column, you’ll see an example that we did for: „cooking recipes.”

Mark with green the items that you think are going to win and which really sound like something you’d write about (and people would like to read).

Mark with yellow the ones that could be good (maybe also think of using them for other blog posts, later on).

Mark with black the ones that you’ll always ignore and never use, because they either seem like nonsense, or you just don’t want to cover.

Great!

Now you have a list of possible names for your topic, that humans relate to, search for and want to read more about.

Just as a side note: when you use the Keyword Research tool from Squirrly SEO, Squirrly does all this in the background, while you wait for the results.

We managed to optimize it so that it works really fast and saves you time.

2: Making sure that Humans discuss your topic.

How to see if the topic you plan to write about is discussed on Twitter

This is a bit of a tricky part because Twitter itself sometimes has problems loading all twitter search results in the Search tab you find on Twitter, so you can falsely believe that Humans don’t talk about your subject.

I suggest that you go ahead and install Tweetdeck (if you haven’t already done this). The Chrome app from Tweetdeck is really powerful and it will help you with your twitter marketing as well.

But here’s how to use Tweetdeck (btw, it’s part of Twitter now) in order to find out if people discuss about your topic:

  • click the search icon in the left menu

  • type in one of the topic ideas you marked with green in the previous step.

  • hit enter
  • click Add Column

Awesome. You now have the first column that you can monitor, in order to see if people actively discuss about your topic.

Repeat this process for all the other topic ideas that you had.

Now how do you manually analyze all of this?

1: First of all (not 100% recommended by me), you can scroll down in each column and see how many messages with your keyword there are. You will be able to figure out if one topic idea has more written messages about it than the other ones.  Of course, it’s not fully recommended, because the twitter search might have temporary issues, and it will not display all results for any given topic.


2: Second (this is a lot better and a lot more valuable): look how fast new tweets come into each column. The one with the biggest frequency of new incoming tweets is your winning topic idea because it shows how actively people are discussing about it. Since you’ll be witnessing this Live, it will give you a good idea of which topic would perform better and is more popular.


3: Third, see how many of the results have your keyword exactly like you thought of writing it. If people keep writing it differently in the feeds, maybe you should start referring to your topic as they do, because it means that that’s what your Human audience wants. And we do optimize content for humans in this lesson.


Good. Now you know that Humans who use twitter discuss about your topic, so it means that it’s important to them and that it will make sense for you to optimize for this topic.

But Twitter is not all of the internet, and it’s always good to see how people discuss your topic on forums as well.

Monitoring discussions related to your topic on forums

Go to Google. Type in one of your topic ideas.

For example: you could type in „cooking recipes for dinner,” because that’s what you’d want to write about.

The usual list of Google results appears. But now you have a menu with Videos, Images, News, Maps, etc.

Click: Settings Advanced Search 

In the field next to all these words, you should see your search term – in this case: „cooking recipes for dinner”.

What you need to do now is add the word forum in the box next to this exact word or phrase (as shown in the image below). Then look for a button that reads Advanced Search (at the bottom of the page). Click on it.

This tells Google that it should ONLY show you results that contain the word Forum.

 

Since the vast majority of forums out there contain the word forum, this tactic will help you discover just how much the topic you want to write about is being discussed across forums.

As you can see below, there are about 11.500.000 results for the search query “cooking recipes for dinner.” It’s definitely a popular topic.

Look at how many results there are for the topic you’re considering writing about.

If you look at the results, you will see that they are indeed related to your topic, and also discussed on many forums and blogs, which is just what you wanted.

Another great idea is to also use the Last Update section in Settings/Advanced Search, and switch from „Any Time” to „past month”, or „past year”, something like that, to make sure it’s still something that Humans talk about these days, not just like in 2006 or last year.

Time for the big ’ol Facebook to help us in our quest

As usual, this is just an example, but I’d like to follow in the line of „cooking recipes”.

Thanks to the Open Graph it’s really cool to see which people like which topics. Of course, this is definitely not the absolute popularity of a certain topic, but it may help you along with what you’ve learned from Twitter and Google Discussions.

You can see the number of likes for each topic, and therefore, how popular a certain topic is.

Also, if you know that your Facebook audience is targeted and you want to feed them new cool topics, to bring in more popularity and moola moola, you can search for „friends who like cooking recipes”, or something like that. This will help you figure out which of the topics you thought about are of real interest to your audience.

Whew… We finally managed to see what topics are most discussed by Humans.

Very important, if you want your articles to matter to people. If you’re writing about a topic that no one talks about, it’ll most probably end up boring and obscure, no matter how SEO you made your SEO content.

Most certainly, this was a lot more work than just looking at the topic name results from Squirrly’s Keyword Research Tool and getting the social intelligence from it saying: “yes, this topic is popular”, “no, people don’t really talk about this”.

3: Find that one topic name that is so great Humans already search for articles regarding it. Like, a lot.

Google doesn’t have their Keyword Research Tool anymore, so we’re going to use their Keyword Planner tool for this one.

– Go to Google Keyword Planner Tool
– Click „Search for keyword and ad group ideas”
– Input your keywords (topic ideas, the ones you marked green) into the first box.
– Click „Get Ideas”
– Go to the Keyword Ideas tab, not the Ad group ideas.

There’s one thing I must warn you about: this will not help you find the number of Humans who search for your topic, written Exactly as you wrote it. If you remember from the last lesson, that is incredibly important when it comes to optimizing your content for Humans.

Lesson over :)

Now you know how to start optimizing for Humans, by finding topics that Humans are genuinely interested in.

These are the topics that are prone to bring in some profit for you, and make those Humans share your articles with other Humans, making you more popular and more moola, moola.

Great! Now you have your topics. In the next lesson, we’ll get into writing content for Humans and optimizing it, so that Humans will genuinely like to read your stuff, share it and come back for more.

Keep practicing with this.

Optimizing Your Content For Humans: Identifying Your Profitable Topic

It’s great to see you in class today for the second lesson of this training program.

Nowadays, there is a lot of talk about optimizing things for search engines, and it’s useful to take care of that aspect, but the risk of doing such is that you’ll miss the whole point: it’s humans that you want reading your articles.

Oh, man.. Now we’re in trouble.

The ones who are supposed to be bringing you in some nice moola, moola (just an awful slang for money) are People. Humans, like you and me. And we don’t care about seeing a robots.txt file in your site.

We care about seeing that you actually speak our own language and make a persuasive case to prove a point, or give us food for thought. You won’t get to this by using the settings from Squirrly SEO and generating a sitemap, because we won’t crawl it like some search engine bots.

You know that SEO is amazingly important, and trust me, it is, no matter what nay-sayers will tell you.

But, in the end, all that we ever do regarding optimizing our sites and the content from our sites for search engines, we only do in order to get more Humans to read our stuff and engage with our content.

My first and most important objective is to help you approach all of these internet marketing activities with the right attitude.

The purpose of this training is to get you into the right mindset regarding how to plan out your SEO content. The training covers some pretty important aspects of how to optimize for search engines.

Once you know how to get search engines to help you bring in Humans, it’s important to make sure that when the Humans come, they will love your site a lot and just keep coming back.

What we’ll do next is start focusing on the Humans part.

The biggest problem that content writers face when trying to market their content (e.g. Actually getting the written stuff to be read by others) is that readers miss the whole point because the writer doesn’t really speak their language. He doesn’t use the words that the audience expects him to use.

This can make them feel like what they found on the internet through search engines, just isn’t right for them.

There’s just no click between what the writer wrote, and what they kinda hoped they would find.

Seriously: remember when your Math’s teacher used to talk very academically about weird symbols and numbers and stuff and you were like “Okay, so when will this class finally be over?“.

You couldn’t really click a button in the browser and be done with that Math class, you had to stay for 45 more minutes, but your reader sure can (and he also will).

When talking about Research, many focus on the SEO stuff related to keyword research. But that is not enough, because you also have to research your topic.

So, in this second lesson, we’ll start with “Researching Your Topic” .

In the following ones, we’ll go deeper into how we include Human Optimization techniques into writing the content and then into measuring the success of the content we write.

Because we’ve put a lot of energy into building this free training program for you, every part of it is methodical and takes you by the hand in a step-by-step learning process.

First step: Researching Your Topic

Chapter 1: Identifying Your Profitable Topic

Remember: in order to gain an audience by means of search engines and people who recommend your articles on social networks, you need to include certain terms in your titles that will grab the audience’s attention because it’s a topic they are genuinely interested in.

This is done via a keyword, or a key phrase (basically a search phrase that contains more than one keyword). We’re not doing SEO again, don’t worry. Just follow through.

We’ll use “keyword” to refer to both „keyword” and „key phrase”. Otherwise, it’s exhausting to read (trust me, I know from reading a lot on this subject).

Think of the keyword as a topic for what you’re planning to write.

Here’s why: You’re optimizing for Humans, so you have to make sure that the topic you plan to discuss in your article is something that Humans are genuinely interested in, and that they’re already discussing about that topic in a certain way and trying to find more articles about said topic.

To sum this up:

1) Find the topic, or to be more accurate: the name of the topic, in such way that Humans will easily identify with it and get the feeling that it’s what they were interested in all along.


2) Make sure they discuss your topic because that shows that it’s amazingly important to them.


3) Make sure that the topic is so great that Humans already search for articles regarding it. A lot.

These are the 3 important aspects of identifying a topic that’s worth writing about in order to have it bring in moola moola (that awful slang for $$ again) for your IT services business, muffins business, etc. Some people call this: profitable topic identification.

Awesome! We talked about moola moola, now let’s see how you can find your profitable topic, by using Squirrly, and also by NOT using Squirrly.

Identifying your profitable topic by using Squirrly.

If you are a Squirrly SEO user, I hope you updated your Squirrly plugin to the latest version.

It’s important that you update it to make sure it works right (we spend all our days doing R&D and improving it, to better serve your needs as a content writer and as a marketer).

1: Suggestions

Okay, now here’s what you need to do:

a) Make sure Squirrly is activated and updated on your WordPress site.

b) Go to your Squirrly Dashboard.

c) Click on Research on the blue bar you see there.

d) Input some of your topic ideas, where it says: Enter a keyword that matches your business. We’re using the same thing, but with the Optimizing for Humans mindset. You’ll see that it’s a lot different, as we focus on more important things than before.

e) Click on Next, and then add the Google domain you want to rank on. This is how you start doing research and analysis using Squirrly’s keyword research tool (the algorithm is really complex).

f) You’ll receive a list of your topic ideas and also a few other suggestions made by our Squirrly SEO software.

g) Look at the information associated with your topics. At this point, you care only about two bits of information: Discussion and Search.

Ignore Trend and Competition for now, as they are valuable only for SEO.

2: Discussion

Discussion shows you how many people discuss that topic that you want to write about on Twitter, Facebook, and Forums.

You’ll see in the next Lesson that doing this manually will take you a lot of time. But it’s still worth it.

As I said before, for a topic to be profitable, people need to actively talk about it, so make sure that people discuss about your topics.

3: Search

Now,  look at Search.

This shows you the exact number of people who search for your topic in the exact way that you wrote your topic.

Example:

If people search (exactly) for „cheap cat food” more than they search for „organic cat food”, it will be more profitable for you, in the long run, to write about „cheap cat food”, because more people want that. That’s why Search is so important.

If you’d do this research using Broad Search, you’d get a lot of noise that messes up your profitable topic identification.

PRO TIP

You can also use a tool like Squirrly SPY to spy on your competitors and get new topic ideas. Squirrly SPY will give you a list of keywords that your competitor uses to rank on Google.

By seeing the keywords your competitor uses, you can get inspired on hot topics you haven’t yet covered in your content – but you should. You’re basically getting access to a treasure trove of high ROI keywords that are already working out for businesses in your niche.

Once you have that list of keywords, you can follow the steps provided in this lesson to analyze them and find new profitable topics that are worth writing about.

End of Lesson 2: Quick Recap

  • The Suggestions helped you identify the possible names for tackling the more general topic, or just the right name of the topic. Humans will love to see that you use what they had in mind (makes them feel more okay with the content they’re going to read).
  • The Discussion data that we pull in using our Social Intelligence features shows you how popular the topic is and how much people talk about it across different networks.
  • The Search data shows you how many people actively search for articles on the topic that you plan to write about.

The one that’s most discussed and has the most exact searches is your winning, profitable, moola moola bringing topic.

Great!

You’ve just learned the first important step in Optimizing Content for Humans.

In the next lesson, I’ll show you how to do this without using Squirrly SEO, and we’ll include some cool work files for you to help you out.

The 6 Aspects that Make WordPress Sites Take Off, Or Crash Down

Thanks for joining the class :-)

Today, we’re taking a close look into what makes a WordPress site Hot, or Lame! (or.. was it “Not”? can’t ever remember)

Most of us ask ourselves why some of our sites just won’t work. They just seem to suck in all of our energy, we put a lot of time and effort into them, yet they just won’t take off. And we don’t know why. It’s frustrating our brains inside out!

Well, I finally have some good news for you: There is a way in which to ensure that your site will take off (at least from a tech-based and marketing science point of view). Yes, it’s science!

We’ve worked on this method for a lot of time, that’s why I’m happy to show it to you in class today. We’ve tested a lot (hundreds) of sites to see what made them tick, and what were the factors that really influenced their success.

In the example below, you’ll see a full report that shows (in numbers) what chance a website has of actually being real competition for some other sites in the same field.

The site we used for this is servicii.app, which is a business directory for Romanians living in the United Kingdom.

Just copy/paste the link below in a new tab and you’ll see the full Audit generated for that site.

igamify.co/wp-content/uploads/2019/10/audit-servicii-app.jpg

Look at each section in the report.

The whole report takes into account the chances that a website has of competing with any other sites online.

PRO Tip: An overall score of over 84 means a site is starting to be competitive. Anything lower than 84 will require your immediate attention if you wish to attract good masses of readers over the next few months.

The report shows all the important areas that make a site competitive:

  • Blogging (yes, blogging makes people trust you and search engines love you for blogging)
  • Traffic (because it’s a must to have readers and bring in readers for the content you publish)
  • SEO (most of it, you have covered if you enabled the automatic SEO settings of Squirrly SEO plugin.)

There are 19 aspects you have to pay attention to make a site competitive, including:

  • Social (I can’t stress enough how important social media is for showing search engines that Humans love you a lot)
  • Links (because it’s great to get valuable links from important sites)
  • Authority (which you will read a lot about in the reports).

Remember, copy/paste the link below in a new tab to see how each one of the aspects listed above is covered in the report. Zoom in to see every single detail.

igamify.co/wp-content/uploads/2019/10/audit-servicii-app.jpg

The best thing in our opinion is all the content that you will find in the reports and the ability of the recommended content to help you actually improve all those areas of your site, and have your marketing activities become the real deal.

Okay, this is it for today.

Remember: if you’re a Squirrly SEO user, you’ll also receive your own reports by email (for your site, of course), under the label SEO Audit by Squirrly.

You’ll need to check them out and start working on them.

7 Surprising Numbers That Will Empower Your WordPress SEO

It’s a beautiful day, and we’ll get to talk about seven surprising numbers that will help you take control of your WordPress SEO and your content marketing strategy.

Practical Things You’ll Learn in This Lesson:

  • How to check your site’s progress and performance using numbers and scores
  • What are the most important Google ranking factors 
  • How to leverage data and metrics to rank your site higher

The Link between Numbers and WordPress SEO Success

You need to have a strong vision of what you want to achieve, sure.

However, you will never reach your goals unless you study what’s going on with your site, measure the progress and continuously work on improving performance.

And this is where numbers come into play. They are meant to guide your efforts and help you always be in the know.  

That being said, the best way to check your progress and see how your WordPress SEO improves from week to week is via Squirrly’s site Audit score.

The weekly Audit that you get from Squirrly will help you access essential information with ease. That’s because it gives you relevant metrics and a performance score to let you know how your site is performing.

What’s more, the Audit is broken down into sections so that you know which areas need improving. It also tells you what every section means and gives you either insights or PRO tips to help you improve the score.

Now, let’s take a look at which numbers from the site Audit contribute to the success of your WordPress site.

7 Numbers That Have a Lasting Impact on WordPress SEO

By now, you’ve probably already received this week’s site audit from Squirrly (if you’re a Squirrly user).

Go ahead and access it from: Squirrly SEO > SEO Audit > Go to All Audit Panel > See last Audit

Right. Numbers. 

1) Site Audit Score

Based on everything we analyze about your WordPress site, we give you an overall score. If you remember, in Lesson 1, we did that group learning experiment, and we’ve shared with you what we’ve discovered.

The most important takeaway of our study was this: the sites which had a solid chance of making it big online all had a Site Audit Score of over 80.

Back then, we also had a traffic analytics solution implemented for the people who were part of the experiment. We measured their organic traffic – the traffic they got as a result of having great WordPress SEO.

Even if your site’s score is at 30 when you’re just starting out, don’t panic!

Follow the instructions from the report to start fixing issues. This way, you’ll solve most of your WordPress site structure problems, which will increase the score you get.

Start making improvements. Check your Audit weekly. That score needs to grow.

2) Posting Frequency

The next important number for great WordPress SEO is the posting frequency.

I guess you already know that the way to do SEO these days is by having a lot of great content on your site. It’s much easier to rank for pages and blog posts than it is to rank for your homepage.

Furthermore, your website needs to look fresh and updated. Google takes this very seriously. It has solid reasons for doing so.

If someone enters a website and sees that there is no new content published by that company on their blog, it’s a clear indicator that either:

            a) That company went out of business.

            b) Business is going dreadfully.

If you think people will assume the business is doing so well that they don’t have time to write articles anymore, know that this scenario is highly unlikely. Most people just don’t think that way.  

Remember: your WordPress SEO needs to take into account both search bots AND human readers.

Another good case for publishing new blog posts is this: social media only works for you if you keep posting new content. The human readers who spend their time on social media will get bored if you publish the same old, same old.

Brian Dean (who also loves the Squirrly SEO Audit and our keyword research tool) is one of the most important SEO experts. He is the owner of Backlinko, where he posts some fantastic ideas on how to get backlinks to your website.

Brian’s ideas revolve around the fact that you should publish super long-form content, instead of publishing shorter articles more often. He is right. You can also try that.

We know that not every business will be able to publish content every three days. What we also know is that websites with a higher posting frequency have a much better chance of being ranked than the other ones. It can work both ways.

Our purpose is to show you what works in most of the cases, to give you a better chance of having amazing WordPress SEO.

3) Average Content Optimization

To provide this score, we analyze all the pages you optimized so far with Squirrly (whether they are WordPress blog posts or eCommerce product pages) and check the optimization percentage.

Using this data, we determine the average content optimization score.

Now that you have Squirrly SEO, you should focus on getting as many pages optimized as possible.

By raising this number, you will help Google figure out that your pages are valuable for other people. This will increase your rankings.

Talking about making them valuable for people: remember to get that human-friendly optimization check right in the Live assistant. It’s a sure way to improve your overall WordPress SEO.

4) Average Shares per Latest Posts

Many people publish great content on their WordPress sites and then forget to do anything about them. That’s the best way to fail.

The best way to win, however, comes from actually doing stuff with your articles post-publishing. One of the simplest things you can do after publishing is to start sharing your new content on social media platforms.

You will get social signals back to your site, which represents an important Google ranking factor. This shows Google that human readers love the topics you write about, so it starts considering your WordPress site as being more valuable.

In other words, promoting your content is key, as it will help gain some social signals which will also impact rankings.

So, you need to make sure that all your latest posts get shared.

5) Backlinks per Latest Posts

This is a number that you will need to improve your site’s authority and thus increase its rankings.

The good news is that you can increase this number by finding relevant content that you’ve already published on your WordPress site and sending links from those blog posts to your new blog posts.

Inner linking is paramount. One of the best things about Wikipedia is that it has so many internal links that help you discover more and more content. Google loves this kind of stuff.

To be informative, you need to provide ways for people to access more great content. Don’t limit their experience. Enhance it.

6) Outgoing doFollow Links

External Links are hyperlinks that point at any domain other than the domain the link was posted on. It’s important not to have too many external links on your site.

You do all the work of setting the no-follow attribute to external links that go to websites you don’t own. However, this can be extremely time-consuming.

Instead, you can use a plugin called External Links – nofollow, noopener & new window (find it on the WordPress Plugins directory).

The plugin will turn all outbound links into no-follow so that you don’t pass your site’s authority to those other sites.

You can always select to place exceptions in that plugin. So, in case you do want to have “do-follow” for a couple of links, you’ll still be able to make that happen.

7) Majestic Unique Domains

It’s a number that will show you the total number of domains that have linked back to your WordPress site. Past tense.

So, the number doesn’t take into account the number of domains that currently link to your site.

A big difference.

Some SEO experts dislike Majestic because of this. Instead of showing just the currently existing backlinks, this tool will show you numbers that always keep growing, even though in reality you might be losing some of your backlinks.

The Majestic Unique Domains number, however, is actually necessary, regardless of the rest of the data. Maybe even BECAUSE of it.

If the number is high, it means that your website has always been important. If that number keeps getting bigger and bigger, it means that your site is gaining a much wider reach worldwide.

This number shows how many sites in the world have linked to your website. If more and more websites link to yours, it means that your visibility and importance on the web just keep getting better.

Empower Your WordPress SEO with These 7 Numbers and Rank Higher on Google

Now you know more about the most important numbers you can use to check your site’s SEO performance, what they represent, and what you can do to increase them.

Your Goals for This Lesson:

  • Check your site Audit and find 2 issues that you can start working on right away
  • Set an SEO goal for the next couple of weeks, such as to improve your posting frequency
  • Start using the tips presented in this lesson to improve your site score and authority over the next month

How You Can Make the Rest of This Year Work Out Amazingly Well With This Top Feature

It’s almost time to say goodbye to this coaching session. But until then, I encourage you to resume working on your WordPress site.

Reports to make, content to write and optimize, success (or failure) to analyze.

The rest of this year can now be a huge success for you because you’ll be able to track (with just one click) the rank for each article that you optimized with Squirrly.

Practical Things You’ll Learn in This Lesson:

  • How to identify which pages perform best on your site
  • How to know which keywords your site actually ranks for
  • How to compare pages in your site based on their performance

If I were to tell you that you can see your top-performing pages and keywords with just one click, right in your WordPress, what would your reaction be?

Fingers crossed that you’re going to be just as thrilled as I am.

Thanks to this feature provided by Squirrly, you will have access to a tool that will help you figure out which SEO strategies have worked for you, and which haven’t.

The best part about it is that you will never get outdated information.

By using the Rankings feature from Squirrly, you’ll be able to see how your efforts translate into results. 

If you have the Business plan, your rankings will be checked daily.

Let’s see how you can start using this feature right now.

How to Check Out the Google Performance of Pages You Optimized with Squirrly

Step 1:

Login to your WordPress dashboard

Step 2:

Go to Squirrly > Rankings

Just Like That, You Can Now Get an Overview of Your Pages’ Performance

Inside the Rankings section of Squirrly, you can keep track of how well your content is performing on Google.

Here’s the data you will see in this section for each individual keyword:

  • The Google position based on the country you selected (we scrape the first 10 pages of Google based on the keyword you optimized for)
  • the best Google rank you’ve achieved for that keyword
  • the URL with which you’re currently ranking for that keyword.

Plus, if you click on Rank Details, you’ll also be able to see:

  • the number of social shares. See detailed data about how your content performed on each social media channel you shared it. Understand how social signals influence your rankings.
  • the number of clicks and impressions.

Based on all of this information, you will be able to gain a better understanding of what’s working for your site and what’s NOT.

You’ll know which are the pages that you need to work on more.

I recently started doing even more workshops to help entrepreneurs from all over the world grow their businesses and build a customer base.

The problem was that people wanted to see my personal website and they couldn’t find it on search engines because I have quite a common name. On the site, I have a media kit, contact information – everything.

So one of the things I had to do in order to get my website to rank for “Florin Muresan” was to tackle a long-tail keyword.

My blog is this: FlorinMuresan.com

> The only keyword that I wanted to rank with this website is “Florin Muresan bio.”

With Squirrly, I could see that my efforts were paying off (I could see that I was ranking on the 2nd place on Google for the keyword I wanted).

Now, I’ll be able to check all of my articles and see which ones get to rank better on this leaderboard inside of my WordPress. And the best part is, so can you!

With Squirrly, you can now easily implement your SEO strategy and measure the results. That means you are no longer working in the dark.

Use this one well throughout the rest of this year, and you’ll soon start improving your rankings.

Your Goals for this Lesson:

  • Go to Squirrly > Rankings and check how your pages are doing
  • Identify which ones are ranking higher than others and which ones are performing poorly
  • Write down the aspects that define the pages with higher rankings

Why is Squirrly SEO better than WordPress SEO by Yoast? – Squirrly SEO vs Yoast

People often ask us the following:

I have a very sensitive question to ask.  I know this may sound brash, but I have decisions to make.

Can you tell me – without tons of super-salesman promotion – how your product is different from Yoast?

That’s why this Lesson will put all those questions and worries to rest. We’ll briefly present each level that a good SEO Content Strategy should touch on, and how SEO plugins help with this.

At the end of the article, you will also find a table comparison of the two plugins, which hopefully will help you get your answer faster.

Practical Things You’ll Learn in this Lesson: 

  • How to Get Started with Creating a Keyword Portfolio
  • How to Do Research for an Article in Your WP Dashboard
  • How to Gain Access to Top SEO Education

But before we move any further, you’re probably curious to know the answer to the question above.

So, here’s the answer to the question:

The main difference is that Squirrly offers 200 features as opposed to just 15 for SEO. Yoast is a very basic plugin, even though it is indeed a good one.

Even if you have the free version of Squirrly, you still get a lot more for SEO than if you were to use other plugins.

Squirrly now lets you optimize every single URL of your site. Something you can’t do in any other plugin.

You now have full control over how Google displays your pages and over how people see your pages in social media feeds, on platforms such as: Facebook, Twitter, and LinkedIn.

Yes, this feature from Squirrly SEO which gives you full control is free of charge.

Squirrly’s PRO features are things that would cost over $600 / month to get from other SEO Software:

  • Exact Google rankings for pages,
  • Advanced SEO keyword research,
  • SEO Audits,
  • Blog Audits,
  • Social Media Audits,
  • Blogging Assistant,
  • SEO Strategy Manager,
  • Copyright-free images right in your WordPress dashboard.

Yoast nor any other classic SEO plugin offers any of these functions.

People keep recommending Yoast because it has been around for many years and they’ve got used to it.

Many people recommend it because that’s what people typically recommend, and they want to simply go with the flow and “say what people are saying”.

It’s the reason why we’ve made Squirrly SEO compatible with it. We think those features are basic anyway, and the PRO features we offer are what really make the difference when it comes to an SEO strategy.

So, if you want Yoast to take care of your site structure and Squirrly to make sure you actually have an SEO strategy, you can do that.

Building an SEO Powerhouse takes a lot of time. Most of our time goes into helping you, the Non-SEO expert, to become an SEO Superstar.

Squirrly SEO is the most complete WordPress plugin because it does so MUCH more for you than the classic plugins. To better depict everything, we took into account all that you need to build a powerful Content Marketing Strategy.

The result is the SEO Content Tree, where you can see Squirrly SEO software offers help for each of the 6 levels of the Content Tree.

Yoast helps with just one of the six levels.

Squirrly SEO vs Yoast Infographic

If you’ve been using the Squirrly plugin for the last few days, you’ve noticed that in the plugin Dashboard there’s always a possibility to solve an SEO problem right way.

That’s the option to check for SEO Issues (right from the Squirrly Dashboard). We created this feature because we want Squirrly to work well with other plugins, like Yoast and All In One SEO for WordPress.

I will continue to talk about all the levels from the Squirrly plugin in a bit, but first I want you to remember what I consider the best part about our tool.

Squirrly SEO Offers Real Customer Service – even with the Free Version

WordPress environments are sometimes unpredictable due to many plugins and themes. That’s why we made delivering high-quality Customer Service a priority.

We want you to contact us and get help exactly the way you want. Get more details about how you can reach us at squirrly.co/more

Yoast makes you pay a certain amount for each of your sites. At Squirrly, Excellent Customer Service is a core value. That means we try to help any user as fast and best we can.

Now, let’s move the conversation forward.

Squirrly SEO Vs Yoast is at the ground level. All the rest is handled solely by Squirrly SEO. The infographic above showed you why it can make sense to use them both.

Level 0: The WP Site Structure and Squirrly SEO vs Yoast

The only real talk about Squirrly SEO Vs Yoast is at level 0: The WordPress Site Structure.

We know that the classic plugins can offer more in-depth help with the site structure. The reason we don’t go deeper is that we focus on the above-ground levels.

Also, we do this because we need to ensure a stable plugin, and sometimes those settings which are too in-depth will start causing problems for you, and we don’t want Squirrly to be a source of such problems.

Moving to the other levels, you will see that Squirrly SEO is the ONLY plugin for WordPress which offers you help.

Level 1: Researching the Best SEO Keywords and Social Media Keywords

This is an important part of every content marketing strategy.

If you will stick around with our training program, you’ll get to see how this is the next thing you need to do with your WordPress site after you fix the site structure.

Neil Patel was impressed by our Keyword Research tool and said that only a few bloggers have access to such information. Which is 100% true. The Google Planner Tool will show you keyword opportunities for Advertising. NOT for SEO.

Squirrly SEO shows you the keywords you should use, by taking many different data points into account.

But keep in mind there’s still work to be done on your end as well.

Squirrly will, however, guide you along the way. After each keyword research that you perform, you can either use that keyword and start writing a page right away or save it in your Briefcase.

“What’s that?” you might ask.

The Briefcase is basically your Keyword Portfolio – a way to know what terms your site is targeting. You can manage your keywords there with the use of labels.

For example, if you want to create different pages for each stage your site visitors are in on their Customer journey, then you can reflect that in your keyword portfolio. You can go to the Squirrly Briefcase and create the following labels:

  • “awareness”
  • “consideration”
  • “purchase”
  • “post-sale”
  • or whatever your customer journey steps are called.

You can assign a different color to each label and then simply add the labels that make sense to each keyword.

When creating new articles for the blog, you can choose the keyword from your Briefcase in order to stay focused on your SEO strategy.

We can’t talk about proper research without talking about the Blogging Assistant.

The Blogging Assistant helps you save time on the research you do for each article. It helps you find:

  • copyright-free images,
  • news sources,
  • awesome tweets by influential people.

You can use these to validate the points you are making in your blog posts.

Level 2: Scaling Content with Proper SEO and Human-Friendly Optimization

When you get to this stage, you most probably have a good site structure (Level 0) and you know which keywords/topics you will be writing about (Level 1).

To go forward with your plans and create more content which will either bring Search Engine Traffic or Social Media Traffic, you can use the Squirrly SEO Live Assistant.

When you turn all those lights green in your “Edit Post” interface, you’ll be able to hit publish knowing that your content is 100% optimized: for both search bots and actual human beings.

What we also do is help you stage your content – before you publish – with the help of the Squirrly Snippet.

Level 3: Making Sure the Tree Grows Strong

Yes, it sounds very zen. It is, however, true. You need to make sure that you can check your content marketing strategy and measure if you start getting more inbound links, more authority, more shares, etc.

Just having an optimized WordPress site won’t do you any good.

You need to gain authority on the web. The perfect combination for SEO is this:

Optimized Content + SEO Site Structure + High-Quality Backlinks + Social Signals

Check the SEO Audit from Squirrly every week. Making sure you get a score of 80 or above will help you reach the right combination.

Level 4: Grab the Rewards

You’re working to grow this content tree because, in the end, you want to see the results. The question is: How do you see the rewards?

Easy!

Squirrly SEO gives you the ability to check your ranking on Google for various countries (so you get GEO rank, not just your rank for the general google.com).

You also get to see other “fruits”, other rewards. It will show you the top social media channel for every blog post you publish by taking into account the social media platforms that brought you the most engagement.

Other SEO stats include:

  • the level of optimization you achieved,
  • the number of inbound links you have for each page on your site,
  • the Website Authority,
  • the authority of each page.

Level 5: Education Resources. Learning Means Growing

We realize that it takes a while to get familiarized with all these concepts.

That’s why on top of the current coaching session that you receive upon joining Squirrly SEO, you also get free access to multiple opportunities to learn.

Education Cloud, for example, is our Membership Site, where you get access to training programs from which you’ll learn how to get better SEO and better rankings.

Squirrly is designed to be there to assist you with implementing a great SEO or Content Marketing strategy. It’s going to be ready to suggest the steps that you need to take to improve your site. But you’ll have to put in the work for that.

You can always join our Get Growth channel (youtube.com/c/GetGrowthTV) and see the Live Streams. We stream videos about how to use Squirrly SEO to get the best results out there.

And now, here is a general table comparison of the two plugins presenting the main features you’ll need in order to implement an SEO strategy that goes through all the levels.

Why is Squirrly SEO better than WordPress SEO by Yoast?


 

Your Goals for this Lesson:

  • Add One Keyword in Briefcase and create a label;
  • Test Squirrly’s Blogging Assistant while writing an article;
  • Take advantage of any new opportunity to keep learning.