Tracking and Measuring the Success of the Content You Optimize for Humans

By taking this training program from Squirrly, you’ve learned how to optimize your content for Humans, so that Human readers get to enjoy and share your content.

I’m happy to see that you stuck with this course for so long.

Since you know how to optimize your content now for people like you and me, let’s see how you can track the results of all the articles that you optimized.

There’s no point in optimizing anything if you can’t track the results. I mean, there is, but it wouldn’t bring you any valuable data, to show you that “Hey, it’s actually awesome that I’m thinking of how to optimize and get maximum results on any new piece of content, not just randomly create something.

Also, how awesome is it that I now have tools to show me what results I actually got by performing all the steps in these lessons?”.

Okay?

It’s very important to see if the optimizations we make for content actually bring us real-world results, like:

  • more readers (traffic to the article),
  • authority (links from other bloggers and influencers),
  • Google rank (it’s also important to see that we actually managed to get a better rank on search engines for certain topics because this is also a sign that you’re getting more authority),
  • social signals (shares for your article, that you get from other people who liked what you’ve written so much that they just had to share).

So how do we know which of these things tell us if Humans love our site?

Good question.

The answers are soon to come, but until then, you must make sure that not only your articles are optimized, but you track the aspects of your site that really make Human readers love your site.

Offering your readers a great experience with browsing your site and engaging with your content is very likely to bring you success. Here, you have to track that your site always has a few aspects made great for your readers.

Tracking the Human Love <3 :

The SEO Audit from Squirrly SEO covers all the aspects of your Content Marketing Strategy and it helps you track each area that influences your success.

Usually, such a service costs $600 for just one report. We offer it to our users you weekly, and it’s included in every Pricing Plan because we want to know that you have the right tools to help you succeed.

Since this is about how you optimize for Humans, and not how you optimize content for SEO, we will talk about how the Audit helps identify how successful your site is in terms of “how much people engage with my content and how much they love it”.

 

A list of things that will help you track the aspects that are certainly going to bring you Human Love:

It’s great if you start working on this list, to bring the best experience to your Human readers.

1: How Your Site Looks On Mobile Devices and on the Web

This is an important aspect to track, related to your site, because nowadays it’s a must that your content looks great on mobile phones, tablets, etc.

Squirrly’s Audit renders exact pictures of how your site looks on mobile devices.

If you use a tool like Google Analytics, you can see how many people browse your site on mobile. If the numbers of people who browse your site from a smartphone (iPhone, Android, etc.) or from a tablet (iPad, Android, Windows 8) are big, then you must do something about your mobile version.

The best part is that if you make a change, the Audit will help you render new images to show you how your site looks on mobile devices.

Of course, keep in mind that the Audit is sent just once / week on the Free and PRO Plans. Only those who have the Business Plan can update the report instantly.

2: Do you have a Meta Viewport tag?

Having the viewport also helps for mobile devices, so if you’ve done your research on the first step we’ve had in this lesson and you saw that people look at your site from mobile devices, then it would be kinda awesome to have your site resize well on mobile devices.

Remember: Happy readers will bring you Moola Moola (yes! the awful slang for money is back), so you’d better have this. If it’s too geeky, just ask the guys who take care of your WordPress site. They should be happy to help.

One quick look at the Audit will show you if you have it. Or you can try to resize the width of your browser.

3: Apple fans are awesome! Do you have an icon for them?

Even though you may not love Apple devices too much, some of your audience certainly does, so it’s great if you have your Apple icon ready for them to pin to their device’s screen.

Squirrly’s Audit shows you if you have the icon ready for Apple users.

4: Speaking of icons…

Do you have any, to make their browsers look great and have your branding in them?

Icons are important. People these days have a lot of tabs open in their browsers. It’s nice to give them that one thing that helps them easily identify which of all those tabs is your site and the awesome content that you have ready for them.

This will also help you in bookmarks, and some other lists they may create.

5: Speed

Most people think they optimize content for SEO when they fix the speed issues with their sites, but it’s really not the case.

The speed of your site and the way your content loads is something that matters a lot for your readers.

Pingdom.com can help you figure out the speed of your site. The Squirrly Audit will tell you if your speed makes your Human readers want to stay in for more, or click that X button fast.

6: Gzip

What? Yup, it’s what you’ll need to get a really good speed and have people fall in love with the speed that your content loads with.

The Audit has some info that is useful for your techie, but if you want you can just use a plugin like W3 Total Cache or Super Cache.

Make sure you test the plugins on a test site before you place them on your main site. Issues may appear, due to your current WordPress installation, so be careful.

7: Social Sharing Buttons

If you have them, you have the potential to get Human Love. If you don’t, it’s a massive problem, because you’ve spent so much time learning how to optimize content for Humans, and now you can’t have those people show you some Love by sharing your articles.

You can try the Add This Social plugin; works just fine.

8: Follow Me Buttons

People want to learn what you’re all about, especially once you’ve provided them with awesome content.

9: Subscribe by Email form

Believe it or not, people like it a lot when you offer them the possibility of hearing more from you by email.

If you’ve just offered them some really great content, they’ll want more, but if they have to change their workflow and blot the bookmark lists they have, they won’t <3 you as much.

Offer them a way to keep them updated with a Subscribe by email form.

10: Twitter Cards, Facebook Meta, Google Authorship

Make sure these are working correctly at all times. If people love your content, they will share it. When they share it, they want it to look good on the profiles they’ve shared it on.

Squirrly helps you set these up and the Audit helps track and check that these are working 100% right.

So that’s it for the stuff you have to track in order to bring you some Human love. Make sure you track those on a weekly basis. If you have the Audit from Squirrly, this will be a really easy, 5-minute task.

Now how do you measure the success of every piece of content that you optimize for Humans?

When it comes to written articles, there are about 5 aspects you need to measure in order to see what results were brought in by the optimizations you did. Basically, what’s the return on your investment of optimizing content for Humans?

1: Social Signals to Your Article

This is easy to measure with the SEO analytics of Squirrly. You can find it in your Squirrly dashboard. Just click on the “See Rankings” button to open up the SEO analytics for your article. If you click “Rank Details”, it will show you a  list of all the social media channels on which your article was shared and how many times it was shared.

It’s important to track the social signals of your articles because it’s a very clear indicator of how much people actually love your content.

2: More Subscribers Than Usual

Yes, it’s great to have a Subscribe by Email section in the banner, or on the side-bar. I’ve talked about this before, of course.

If you see more subscribers coming in than usual, it means that your content is doing better than it used to, because it’s getting more people to crave more content from you. That’s why it’s important to measure this aspect.

3: Early Traffic to the Article

SEO helps you get traffic to your articles in the long run, it doesn’t help you get anything really, short term.

However, if you usually get like 30 visits to your articles in their first 2 hours, and suddenly you start getting 90 visitors, then that’s a crystal clear sign that your content just *Clicks* for many of your Human readers and they love it.

4: Links to Your Article By Other Peers

This is a clear signal also that you managed to strike something great into the hearts of your audience because they even start mentioning your articles when they discuss certain subjects.

For each of your articles, the SEO Analytics we have shows you how many bloggers linked to your article in the content they built. Also, it shows you how it improved since like a month ago, to let you know what its progress looks like in time.

5: Comments to Your Article

This is an obvious one. It’s great to have people commenting on your articles and it shows that you’ve managed to get them to engage with your articles.

That’s it! For now

Wow, it’s been amazing to prepare more Lessons for you and I loved every typo I’ve made along the way because I want you to be successful with this whole idea of optimizing content for Humans and being able to keep an eye on all that’s happening with the content that you did optimize.

I hope you’ve learned some good things in these lessons and that you’ve enjoyed them.

Thank you very much for going through the lessons.

Writing for Humans, Not Just for Search Engines

While writing for search engines may seem to make a lot of sense, we should think clearly about WHY we are doing that. Is it because we want to make search engine crawlers happy? Yes, perhaps, but we only need that in order to bring in Human readers to read our articles.

So let’s stop focusing for a moment on how we do writing for search engines, and focus more on writing for Humans because people like you and me don’t care about backlinks and link-wheels, and whatnot.

What do people enjoy seeing in the articles they get to read online?

Here’s the starting point of all that we’re about to discuss.

Some of the following items you already researched in the last few lessons that we’ve had, which is great because it will make this other lesson much easier to understand.

In case you missed the other lessons, please go back and read them.

Okay, let’s get this Squirrly lesson started.

A topic that makes them think: ‘Oh, I did actually want to read about that’

This is a reaction they can have whether they know it or not. But it’s the first building block that helps with getting your Human readers to have kind of like a Eureka moment.

Of course, we’ve covered this aspect in Lesson 2 and Lesson 3.

People enjoy seeing an interesting spin or an interesting flavor being given to the articles they read

This tip right here is what makes people SHARE your article and helps drive a lot of traffic your way. It’s very important to do research the right way after you’ve established what your topic will be.

Remember Lesson 4, about finding the right spin you can give to your articles? That one will help you to get this right.

Also, Lesson 5, which gives you the exact tools you’ll need.

They like a good Headline. How to build one?

Good Headlines. Very important thing, because it’s what will get people clicking your link to get to read your article, whether they see the link in search engine results, guest posts, or even social media.

So how do you build a great headline for your articles?

Copy/paste the link below into your browser to get access to Jon Morrow’s ideas (Jon is the famous blogger behind the massively popular site SmartBlogger).

pages.smartblogger.com/headline-hacks 

Those headline hacks are awesome!

You can just read the first 5 pages and still get a lot of value and ideas on how to build headlines that will make your Human readers crave for more articles from you.

REMEMBER: don’t get lost in this. You need to place in the headline, the TOPIC that you’ve researched in the last lessons to make it really effective. Write it exactly in the form you found it, otherwise the whole strategy of optimizing for Humans will fail.

Placing a compelling image in your article

Very important when optimizing for Humans. The Squirrly Live Assistant helps you by reminding you to include an image in every blog post.

It’s important on so many levels, starting with the fact that it will make your page look better, a picture’s worth a 1000 words, it looks awesome on Facebook and Twitter.

Squirrly also helps you a lot with finding images that you can use, and you can also choose to get just free-to-use images (which are copyright-free).

The image is something that can stop people looking at feeds, and have them actually click on your article and read it.

Having great On-Page SEO is important for Humans. WHAT?!

Wait?! Are we still talking Humans here? Yes, we are. Read on:

Bad on-page SEO is where you try to put your topic idea (or keyword) as many times as possible in your article because you think search engines will love that. They won’t!

Squirrly’s Live Assistant tells you exactly how many keyword mentions you should have in your article, in order for both Search Engines and HUMANS to love your article.

Great on-page SEO must also regard the human readers, not just the crawler. The guys at Google also know that which is why they’ve tweaked their algorithm so much.

Also, if you wouldn’t have the keyword or topic name written inside your article, people would start getting the feeling that they’re reading about something else. Squirrly warns you about this as well.

If you don’t have any important strong points in your articles about your topic, that’s bad. If you do, then make sure you bold it.

Reading a 1,000 or 2,000 words article that has no Headlines (H2-H6) or no Bolded text is just horrible and it will send away your Human readers as fast as they came in.

Squirrly helps with this as well, through the Live Assistant (the thing with the green lights on the right of your Add New Article section of WordPress).

Great! I’m happy I finally discussed this idea with you.

Optimizing for Humans is actually tied to optimizing for search engines, and I guess it makes sense, since the guys at Google have the mission of offering Human readers the very best from the web.

If they wouldn’t care about this stuff, we’d never find anything good to read on search engine results.

When writing for search engines from now on, please keep the Human readers in mind as well

Soon, you will get to the final Lesson from this course of ours which is all about optimizing your content for Humans.

My hope is that you have now seen why it is important to keep your human reader in mind when writing content. It’s the key to real long term success.

The final lesson will be a great lesson that should teach you how to measure the success of your optimized articles.

Remember the mindset (from Lesson 4): it’s not just about creating something, it’s about making sure that what you create has maximum chances to “make it” out there in the real world.

In the next lesson, you’ll get the tools that will help you verify if your optimization really works or not.

Sourcing Real-Time Intelligence to Make Humans Love What You Write

It’s great to see you in class today, thanks for joining and we’ll get started with real-time intelligence right away :-)

So far, I showed you the mindset you need to have in order to provide better, more engaging content for your Human Readers. Since we talked a lot about the mindset, I think you’re ready to go to the next step, which is:

The Tools of the Trade for Harnessing Real-Time Intelligence That Will Make Humans Love Your Content

So far, I’ve shown you how to research your topic terms, so that it will make Humans feel a high level of connection to the content you plan to write.

This right here is the next thing you have to do, because it can help you find that hidden ingredient (think of the KFC secret sauce here) that will just get everyone Squirrly for what you’re writing or providing.

Just so you know, this isn’t just talk, I also took action and “went out of the building” to test this and get feedback from real people. It worked wonders, but more on that at the end.

There is a hard way to do this, by NOT using Squirrly, and there is the part in which you use Squirrly, which is really easy because you do everything without ever leaving your Add New Post interface in WordPress.

Chapter 1: The Long Song

1: Catching Up with the News

You’re writing about one of the topics that you’ve found after doing your homework from Lessons 2 and 3.

Now this is no simple task, right?

You may at the top of your head have some ideas that you could type on your keyboard or iPad screen, but that would be just trying some random thing out.

You’re optimizing here, so you need to make sure that you’ll get the best results you can get with your content, by optimizing for Humans the right way.

The first thing to do is to look at news sites and find out what they’ve recently written about your desired topic. Something you read there may help you give your story an interesting angle, that will make people love what you write and want to share it with others.

Also, it can help you find ideas of personalities or influential people to mention from that area (so it will show your audience that indeed, you’ve done your homework).

Go to Google. Search for your topic terms (or keywords, if you want, e.g. cooking recipes for kids). In the menu with “Images| Videos| ,etc.”, click on “News”.

Boom! Now you have some articles that you can click through and read, then push the Back button, come back for more, etc.

Leave the search tab for News open, so that you may return later in the process. You may find this useful.

2: Catching Up With the Blogs

Go to Google. Search for your topic terms (or keywords, if you want, e.g. cooking recipes for kids).

In the menu with “Images| Videos| News, etc.”, click “News”, then click on “Tools”. You’ll see an “All News” option. From the drop-down, select “Blogs.”

The personal feeling you can get from the articles you read from blogs may help you figure out how to better write about this topic.

The only real thing to worry about while doing this is not to waste too much time in all of the new tabs that you will open. It’s going to be a real challenge the first few times you’ll do this, but it’s gonna be worth it.

3: Catch up with Influential Twitter Users and feel the real-time vibe related to your Topic

One of the best things since the web became amazingly social, is to get people’s faces and names into your content, because it looks like you’ve done real research and offers you credibility in the eyes of your readers.

Open a Twitter tab in your browser.

Use the search bar and search for your desired topic.

You can see what people actually tweet about your topic, but that’s not what’s important here. Identify the way in which they tweet about the topic. This will help you unlock that special something that makes your content just “click” for your readers.

Also, you can choose some of the most relevant or interesting tweets and embed them into your article.

You’ll see below that by using the Blogging Assistant from Squirrly, you’ll be able to insert tweets with just one click, and not be afraid about destroying your layout.

4: Find Validated Documentation with Wikipedia (Optional)

This is optional, because it usually helps if you’re going to write about a topic that requires some explanation. In that case, sending people to relevant articles on Wikipedia will make them happy, because you took your time to really show them what you meant.

5: Get the Right Image to Fit Your Content

Get an image that is relevant to the topic you plan to write about, or relevant to what you’ve already written. You can use Unsplash.com or Pixabay.com to look for copyright-free images.

Chapter 2: Simplify Getting Real-Time Intelligence with Squirrly

With Squirrly, it becomes much easier to do all of what was written above, and all from your WordPress Dashboard, in the Add New Post section.

You will be able to get everything you need to make Humans fall in love with what you’ve written and the way you wrote it with just a few clicks.

Go to WordPress -> Add New Post. Very important step. Even with the Free Version, you can do this part, so check it out.

Place your topic idea in the “Optimize for Keyword” box. Hit <Enter>

You will see that you get images related to your topic, which you can just drag and drop into your article.

If the little box is checked, you only get images that are copyright-free. Some of them are 100% free to use, the rest require that you Attribute the Author, but it still doesn’t cost a dime. And we show you where to go, in order to make the attribution and find the author’s name.

Then, click on the Tweet button, and you’ll see a stream of tweets related to your topic.

You can insert those that you find relevant to your article. And the coding will be right so that if you switch the editor from “Text” to “Visual” it will still work right and look good.

Then, click on the Wiki button, to find Wikipedia articles about your topic.

Next stop, the News button. Click it. A stream of news articles about your topic will appear.

Click Read It. Boom!

The news article opens just right in your WordPress interface so that you can read it fast, find the paragraphs you want (which you can also insert) and then move on to the next one.

Also, there is a Blogs button, that works similar to the News button, and it also helps you catch up with blogs amazingly fast, straight from your WordPress.

1

You have the power of sourcing real-time intelligence in a very simple and fast way, all without having to leave your article and run off to other tabs.

real time intelligence

How We Used Real-Time Intelligence to Build the Copywriting for Starbox (our Author Box plugin) and Get 139 Downloads in the first Day, with no pre-sale whatsoever

Since all of the stuff you learn from our Lessons are things that we tested out, here’s something cool:

I’ve used the exact same principles of optimizing content for Humans to create Starbox – the Author Box for Humans, and write the text that presents it. And guess what? Humans love reading it and it persuades them to really try out the plugin, from the WordPress Directory.

On the first day alone, we had 139 Downloads! We didn’t send any emails about what we’d just launched, we didn’t even post content about it. And people found it there and just gave it a try.

We’ve (obviously) launched plugins before, and none have worked as well as this one. The difference was that this time, we really optimized it for Humans, which already got people to share it.

I’ve used the exact same principles I’ve described to you in this lesson and the real-time intelligence helped me figure out the wording and the features that would make Starbox a big thing!

Please try out this process of gathering real-time intelligence from the social web. You may find just what you were missing.

If you want to see how I wrote the copy of Starbox, the Author Box for Humans, here’s the link: wordpress.org/plugins/starbox/

Finding the Right Spin You Can Give Your Article to Have it Spread Like Wildfire

Welcome back for a new lesson!

You know what they say: „there’s no rest for the wicked”, so let’s get into some more wicked stuff that would make most SEOs be like: “oh, you heathen!”.

What I’m talking about is of course, optimizing content for Humans, which most people who do SEO fail to consider, even though best selling authors and award winning journalists have been doing it for years.

In lessons 2 and 3 I showed you how to research and find your profitable topic, but research doesn’t really end there, even if you’re (over)confident that you know the topic amazingly well.

You’ll soon see why (it has to do with finding the most profitable angle you could give to your content, in order to maximize results).

In A World of Media

We live in a world of media, where the word gets around very fast and information, trends and ideas change at a very rapid pace.

This always leaves the gate open for tremendous opportunities, which we have to explore.

You need to get into the mindset of exploring these open gates and seeing how you can maximize the impact of each article you plan to write about regarding any of the topics you identified in the last two weeks as being profitable.

Let’s get to the basics of: Optimizing. It doesn’t mean: „creating”. It means taking something that’s already created, or is in the process of being created, and making sure that you make THE MOST out of it.

Making THE MOST of our Content

We don’t want to create amazing content that will end up being read by no one. Many people create great content, but it remains obscure, somewhere on the internet, because they don’t take care of embedding marketing into that content.

And here’s where optimization comes in. First you do SEO, but second, you have to also optimize your content for the Human readers who will reach your blog post due to the fact that you did your SEO.

Writing the content isn’t enough. Optimizing it for search engines isn’t enough. Sharing it on our twitter feeds isn’t enough.

We need to make it likeable, to have it written in such way that it actually makes the Human reader feel naturally attracted to it. This will make that human reader love it, come back for more and also share it for you, generating social signals, which you already know that are very important for SEO as well.

Does this seem to be very tough?

Well, it is! And there’s no point in lying about it either.

We created Squirrly to take most of all this hard work out of SEO, and also out of optimizing your content for humans. You can test it full option and see for yourself.

Even the Free Version we’ve built up does a lot of helping when it comes to optimizing content for Humans.

Since we want to make THE MOST out of our content, there is no time to waste.

You read the other two lessons, so you already know what you want to write about, and which topics you think will be most profitable. Wicked! (Oh, not another awful slang in this course. How many slangs will I get to ’till the end of this course?)

The Mindset

Before considering typing the article, it’s best to get some intelligence on what is generally said throughout the web about the topic we plan on writing about.

It’s good to know if there are some bad connotations regarding the topic, but most of all this gathering of what is called „social intelligence” can help identify story angles that you can play with in order to make your content more engaging for Humans.

As I said, having a robots.txt file will make crawlers either engage or not with your site, but us Humans don’t really care about that kind of thing.

Think of it this way. I did the „cooking recipes” example back in Lesson 3. Let’s continue with that.

Say that perhaps you want to write about „cooking recipes for dinner”. You might have some few ideas on how to put a spin on this and make it interesting, but wouldn’t it be awesome if let’s say „America’s Got Talent” were ongoing and one of the biggest stars on the show would be caught trying out a cooking recipe for dinner?

You could write about that, and it would have huge chances of becoming one of your most successful articles.

Let me tell you: that’s the kind of content that Human readers will love and rest assured that it will spread like wildfire, building a lot of popularity for your blog or business, helping get more fans (and more Moola, Moola in the end). All of this in kind of a short time.

The best opportunities are often missed because we don’t spend enough time researching some really interesting and current happenings from our world, which could make our content really take off.

That way, we’d really make THE MOST out of our content and we’d also become much more likeable for the people who invest their time into reading our articles (and hopefully also invest some moola moola into our retail, services or product business as well).

The Tools of the Trade

  • Catch Up With The News
  • Catch Up With The Blogs
  • Catch Up With The Influential Tweeter-ers
  • Find Validated Documentation With Wikipedia (optional)
  • Get The Right Image to Fit Your Content

There are different ways in which we can do this, and we will explore them further in our next Lesson.

The purpose was to get you even deeper into the right mindset for this idea of optimizing content for Humans, which so many people overlook. In a really crowded market, this is the kind of mindset that could help you win.

See you next time, when we’ll explore how to take care of the 5 points I just mentioned related to gathering social intelligence.

 

Optimizing Your Content for Humans Part II

Last time we’ve discussed the importance of optimizing content for Humans, because even though some of the visitors you’ll get come from search engines, it’s Humans that you ultimately wish to engage with your content.

They are the ones who you want seeing you as an expert, buying products or services from you and so on.

That’s why I started showing you how to begin optimizing for Humans.

The mindset here is important because we’re no longer focusing on how to find data that’s helpful for search engine crawlers and we don’t want to make the content look good just for search engines.

We care about the Human readers that we eventually bring to the blog, through search engines.

Also, doing this optimizing for Humans thing right will help us get more social love (social signals) and links to our articles because people like to share the things that appeal to them.

So the whole point of optimizing your content for Humans is to make it as appealing as possible for Humans, by performing simple actions.

We started with: Researching Your Topic: Identifying your profitable topic. I showed you how to identify your profitable topic by using Squirrly’s Keyword Research and Analysis tool.

Today, I’ll show you how to find the best topics that you can target for Humans, by only manual means, no Squirrly at all. Also, there will be some actionable work files to help you along and manage all of this better.

What we’re looking for is:

1) Finding the topic, or to be more accurate: the name of the topic, in such way that Humans will easily identify with it and get the feeling that it’s what they were interested in all along.

2) Make sure they discuss your topic because that shows that it’s amazingly important to them.

3) Make sure that the topic is so great that Humans already search for articles regarding it. A lot.

Remember: keywords (or keyphrases for that matter) are topics. Think of them as topics and it will be much easier to make sense of all that follows.

1: Ensure you get the right name for your Topic

This is very important since you want your topic to be profitable.

You have to make sure that you write the more general topic you want to write about in such way that Humans will feel a connection to it. You don’t want to use some bizarre words that your audience just doesn’t use, or never thinks about.

The first thing I always suggest is to try and get a broad perspective into the possible ways in which you can approach the more general topic. Because of the way in which our brain works, we normally think of about 5 ideas, and we don’t go any further with thinking deeper.

Just think about this: the reason brainstorming works is the fact that when you brainstorm you don’t care if an idea is good or stupid, you just write it down and try to come up with as many variations as possible.

I’ve even heard that the guys from Upworthy.com have to write at least 25 headline ideas for every single article they plan to publish.

Doing such an exercise will help you think about your topic with an open mind and will get you closer to that winning, profitable topic.

I did promise you that I won’t use Squirrly to help solve any of the points from today’s lesson, but that doesn’t mean I won’t show you a cool tool (not made by any of us) that does what I’ve just described earlier for you.

It’s a speed hack for this part of the Lesson. Otherwise, it could take you a really long time to come up with about 40 ideas on how to approach your topic.

Go to Answer the Public

There, you will see that you can input some keywords, and Answer the Public (answerthepublic.com) will display you a list of content ideas.

Write all of them down in an excel sheet. See an example below:

www.squirrly.co/wp-content/uploads/2013/09/uber-topic-research.xlsx

In the first column, you’ll see an example that we did for: „cooking recipes.”

Mark with green the items that you think are going to win and which really sound like something you’d write about (and people would like to read).

Mark with yellow the ones that could be good (maybe also think of using them for other blog posts, later on).

Mark with black the ones that you’ll always ignore and never use, because they either seem like nonsense, or you just don’t want to cover.

Great!

Now you have a list of possible names for your topic, that humans relate to, search for and want to read more about.

Just as a side note: when you use the Keyword Research tool from Squirrly SEO, Squirrly does all this in the background, while you wait for the results.

We managed to optimize it so that it works really fast and saves you time.

2: Making sure that Humans discuss your topic.

How to see if the topic you plan to write about is discussed on Twitter

This is a bit of a tricky part because Twitter itself sometimes has problems loading all twitter search results in the Search tab you find on Twitter, so you can falsely believe that Humans don’t talk about your subject.

I suggest that you go ahead and install Tweetdeck (if you haven’t already done this). The Chrome app from Tweetdeck is really powerful and it will help you with your twitter marketing as well.

But here’s how to use Tweetdeck (btw, it’s part of Twitter now) in order to find out if people discuss about your topic:

  • click the search icon in the left menu

  • type in one of the topic ideas you marked with green in the previous step.

  • hit enter
  • click Add Column

Awesome. You now have the first column that you can monitor, in order to see if people actively discuss about your topic.

Repeat this process for all the other topic ideas that you had.

Now how do you manually analyze all of this?

1: First of all (not 100% recommended by me), you can scroll down in each column and see how many messages with your keyword there are. You will be able to figure out if one topic idea has more written messages about it than the other ones.  Of course, it’s not fully recommended, because the twitter search might have temporary issues, and it will not display all results for any given topic.


2: Second (this is a lot better and a lot more valuable): look how fast new tweets come into each column. The one with the biggest frequency of new incoming tweets is your winning topic idea because it shows how actively people are discussing about it. Since you’ll be witnessing this Live, it will give you a good idea of which topic would perform better and is more popular.


3: Third, see how many of the results have your keyword exactly like you thought of writing it. If people keep writing it differently in the feeds, maybe you should start referring to your topic as they do, because it means that that’s what your Human audience wants. And we do optimize content for humans in this lesson.


Good. Now you know that Humans who use twitter discuss about your topic, so it means that it’s important to them and that it will make sense for you to optimize for this topic.

But Twitter is not all of the internet, and it’s always good to see how people discuss your topic on forums as well.

Monitoring discussions related to your topic on forums

Go to Google. Type in one of your topic ideas.

For example: you could type in „cooking recipes for dinner,” because that’s what you’d want to write about.

The usual list of Google results appears. But now you have a menu with Videos, Images, News, Maps, etc.

Click: Settings Advanced Search 

In the field next to all these words, you should see your search term – in this case: „cooking recipes for dinner”.

What you need to do now is add the word forum in the box next to this exact word or phrase (as shown in the image below). Then look for a button that reads Advanced Search (at the bottom of the page). Click on it.

This tells Google that it should ONLY show you results that contain the word Forum.

 

Since the vast majority of forums out there contain the word forum, this tactic will help you discover just how much the topic you want to write about is being discussed across forums.

As you can see below, there are about 11.500.000 results for the search query “cooking recipes for dinner.” It’s definitely a popular topic.

Look at how many results there are for the topic you’re considering writing about.

If you look at the results, you will see that they are indeed related to your topic, and also discussed on many forums and blogs, which is just what you wanted.

Another great idea is to also use the Last Update section in Settings/Advanced Search, and switch from „Any Time” to „past month”, or „past year”, something like that, to make sure it’s still something that Humans talk about these days, not just like in 2006 or last year.

Time for the big ’ol Facebook to help us in our quest

As usual, this is just an example, but I’d like to follow in the line of „cooking recipes”.

Thanks to the Open Graph it’s really cool to see which people like which topics. Of course, this is definitely not the absolute popularity of a certain topic, but it may help you along with what you’ve learned from Twitter and Google Discussions.

You can see the number of likes for each topic, and therefore, how popular a certain topic is.

Also, if you know that your Facebook audience is targeted and you want to feed them new cool topics, to bring in more popularity and moola moola, you can search for „friends who like cooking recipes”, or something like that. This will help you figure out which of the topics you thought about are of real interest to your audience.

Whew… We finally managed to see what topics are most discussed by Humans.

Very important, if you want your articles to matter to people. If you’re writing about a topic that no one talks about, it’ll most probably end up boring and obscure, no matter how SEO you made your SEO content.

Most certainly, this was a lot more work than just looking at the topic name results from Squirrly’s Keyword Research Tool and getting the social intelligence from it saying: “yes, this topic is popular”, “no, people don’t really talk about this”.

3: Find that one topic name that is so great Humans already search for articles regarding it. Like, a lot.

Google doesn’t have their Keyword Research Tool anymore, so we’re going to use their Keyword Planner tool for this one.

– Go to Google Keyword Planner Tool
– Click „Search for keyword and ad group ideas”
– Input your keywords (topic ideas, the ones you marked green) into the first box.
– Click „Get Ideas”
– Go to the Keyword Ideas tab, not the Ad group ideas.

There’s one thing I must warn you about: this will not help you find the number of Humans who search for your topic, written Exactly as you wrote it. If you remember from the last lesson, that is incredibly important when it comes to optimizing your content for Humans.

Lesson over :)

Now you know how to start optimizing for Humans, by finding topics that Humans are genuinely interested in.

These are the topics that are prone to bring in some profit for you, and make those Humans share your articles with other Humans, making you more popular and more moola, moola.

Great! Now you have your topics. In the next lesson, we’ll get into writing content for Humans and optimizing it, so that Humans will genuinely like to read your stuff, share it and come back for more.

Keep practicing with this.

Optimizing Your Content For Humans: Identifying Your Profitable Topic

It’s great to see you in class today for the second lesson of this training program.

Nowadays, there is a lot of talk about optimizing things for search engines, and it’s useful to take care of that aspect, but the risk of doing such is that you’ll miss the whole point: it’s humans that you want reading your articles.

Oh, man.. Now we’re in trouble.

The ones who are supposed to be bringing you in some nice moola, moola (just an awful slang for money) are People. Humans, like you and me. And we don’t care about seeing a robots.txt file in your site.

We care about seeing that you actually speak our own language and make a persuasive case to prove a point, or give us food for thought. You won’t get to this by using the settings from Squirrly SEO and generating a sitemap, because we won’t crawl it like some search engine bots.

You know that SEO is amazingly important, and trust me, it is, no matter what nay-sayers will tell you.

But, in the end, all that we ever do regarding optimizing our sites and the content from our sites for search engines, we only do in order to get more Humans to read our stuff and engage with our content.

My first and most important objective is to help you approach all of these internet marketing activities with the right attitude.

The purpose of this training is to get you into the right mindset regarding how to plan out your SEO content. The training covers some pretty important aspects of how to optimize for search engines.

Once you know how to get search engines to help you bring in Humans, it’s important to make sure that when the Humans come, they will love your site a lot and just keep coming back.

What we’ll do next is start focusing on the Humans part.

The biggest problem that content writers face when trying to market their content (e.g. Actually getting the written stuff to be read by others) is that readers miss the whole point because the writer doesn’t really speak their language. He doesn’t use the words that the audience expects him to use.

This can make them feel like what they found on the internet through search engines, just isn’t right for them.

There’s just no click between what the writer wrote, and what they kinda hoped they would find.

Seriously: remember when your Math’s teacher used to talk very academically about weird symbols and numbers and stuff and you were like “Okay, so when will this class finally be over?“.

You couldn’t really click a button in the browser and be done with that Math class, you had to stay for 45 more minutes, but your reader sure can (and he also will).

When talking about Research, many focus on the SEO stuff related to keyword research. But that is not enough, because you also have to research your topic.

So, in this second lesson, we’ll start with “Researching Your Topic” .

In the following ones, we’ll go deeper into how we include Human Optimization techniques into writing the content and then into measuring the success of the content we write.

Because we’ve put a lot of energy into building this free training program for you, every part of it is methodical and takes you by the hand in a step-by-step learning process.

First step: Researching Your Topic

Chapter 1: Identifying Your Profitable Topic

Remember: in order to gain an audience by means of search engines and people who recommend your articles on social networks, you need to include certain terms in your titles that will grab the audience’s attention because it’s a topic they are genuinely interested in.

This is done via a keyword, or a key phrase (basically a search phrase that contains more than one keyword). We’re not doing SEO again, don’t worry. Just follow through.

We’ll use “keyword” to refer to both „keyword” and „key phrase”. Otherwise, it’s exhausting to read (trust me, I know from reading a lot on this subject).

Think of the keyword as a topic for what you’re planning to write.

Here’s why: You’re optimizing for Humans, so you have to make sure that the topic you plan to discuss in your article is something that Humans are genuinely interested in, and that they’re already discussing about that topic in a certain way and trying to find more articles about said topic.

To sum this up:

1) Find the topic, or to be more accurate: the name of the topic, in such way that Humans will easily identify with it and get the feeling that it’s what they were interested in all along.


2) Make sure they discuss your topic because that shows that it’s amazingly important to them.


3) Make sure that the topic is so great that Humans already search for articles regarding it. A lot.

These are the 3 important aspects of identifying a topic that’s worth writing about in order to have it bring in moola moola (that awful slang for $$ again) for your IT services business, muffins business, etc. Some people call this: profitable topic identification.

Awesome! We talked about moola moola, now let’s see how you can find your profitable topic, by using Squirrly, and also by NOT using Squirrly.

Identifying your profitable topic by using Squirrly.

If you are a Squirrly SEO user, I hope you updated your Squirrly plugin to the latest version.

It’s important that you update it to make sure it works right (we spend all our days doing R&D and improving it, to better serve your needs as a content writer and as a marketer).

1: Suggestions

Okay, now here’s what you need to do:

a) Make sure Squirrly is activated and updated on your WordPress site.

b) Go to your Squirrly Dashboard.

c) Click on Research on the blue bar you see there.

d) Input some of your topic ideas, where it says: Enter a keyword that matches your business. We’re using the same thing, but with the Optimizing for Humans mindset. You’ll see that it’s a lot different, as we focus on more important things than before.

e) Click on Next, and then add the Google domain you want to rank on. This is how you start doing research and analysis using Squirrly’s keyword research tool (the algorithm is really complex).

f) You’ll receive a list of your topic ideas and also a few other suggestions made by our Squirrly SEO software.

g) Look at the information associated with your topics. At this point, you care only about two bits of information: Discussion and Search.

Ignore Trend and Competition for now, as they are valuable only for SEO.

2: Discussion

Discussion shows you how many people discuss that topic that you want to write about on Twitter, Facebook, and Forums.

You’ll see in the next Lesson that doing this manually will take you a lot of time. But it’s still worth it.

As I said before, for a topic to be profitable, people need to actively talk about it, so make sure that people discuss about your topics.

3: Search

Now,  look at Search.

This shows you the exact number of people who search for your topic in the exact way that you wrote your topic.

Example:

If people search (exactly) for „cheap cat food” more than they search for „organic cat food”, it will be more profitable for you, in the long run, to write about „cheap cat food”, because more people want that. That’s why Search is so important.

If you’d do this research using Broad Search, you’d get a lot of noise that messes up your profitable topic identification.

PRO TIP

You can also use a tool like Squirrly SPY to spy on your competitors and get new topic ideas. Squirrly SPY will give you a list of keywords that your competitor uses to rank on Google.

By seeing the keywords your competitor uses, you can get inspired on hot topics you haven’t yet covered in your content – but you should. You’re basically getting access to a treasure trove of high ROI keywords that are already working out for businesses in your niche.

Once you have that list of keywords, you can follow the steps provided in this lesson to analyze them and find new profitable topics that are worth writing about.

End of Lesson 2: Quick Recap

  • The Suggestions helped you identify the possible names for tackling the more general topic, or just the right name of the topic. Humans will love to see that you use what they had in mind (makes them feel more okay with the content they’re going to read).
  • The Discussion data that we pull in using our Social Intelligence features shows you how popular the topic is and how much people talk about it across different networks.
  • The Search data shows you how many people actively search for articles on the topic that you plan to write about.

The one that’s most discussed and has the most exact searches is your winning, profitable, moola moola bringing topic.

Great!

You’ve just learned the first important step in Optimizing Content for Humans.

In the next lesson, I’ll show you how to do this without using Squirrly SEO, and we’ll include some cool work files for you to help you out.

The 6 Aspects that Make WordPress Sites Take Off, Or Crash Down

Thanks for joining the class :-)

Today, we’re taking a close look into what makes a WordPress site Hot, or Lame! (or.. was it “Not”? can’t ever remember)

Most of us ask ourselves why some of our sites just won’t work. They just seem to suck in all of our energy, we put a lot of time and effort into them, yet they just won’t take off. And we don’t know why. It’s frustrating our brains inside out!

Well, I finally have some good news for you: There is a way in which to ensure that your site will take off (at least from a tech-based and marketing science point of view). Yes, it’s science!

We’ve worked on this method for a lot of time, that’s why I’m happy to show it to you in class today. We’ve tested a lot (hundreds) of sites to see what made them tick, and what were the factors that really influenced their success.

In the example below, you’ll see a full report that shows (in numbers) what chance a website has of actually being real competition for some other sites in the same field.

The site we used for this is servicii.app, which is a business directory for Romanians living in the United Kingdom.

Just copy/paste the link below in a new tab and you’ll see the full Audit generated for that site.

igamify.co/wp-content/uploads/2019/10/audit-servicii-app.jpg

Look at each section in the report.

The whole report takes into account the chances that a website has of competing with any other sites online.

PRO Tip: An overall score of over 84 means a site is starting to be competitive. Anything lower than 84 will require your immediate attention if you wish to attract good masses of readers over the next few months.

The report shows all the important areas that make a site competitive:

  • Blogging (yes, blogging makes people trust you and search engines love you for blogging)
  • Traffic (because it’s a must to have readers and bring in readers for the content you publish)
  • SEO (most of it, you have covered if you enabled the automatic SEO settings of Squirrly SEO plugin.)

There are 19 aspects you have to pay attention to make a site competitive, including:

  • Social (I can’t stress enough how important social media is for showing search engines that Humans love you a lot)
  • Links (because it’s great to get valuable links from important sites)
  • Authority (which you will read a lot about in the reports).

Remember, copy/paste the link below in a new tab to see how each one of the aspects listed above is covered in the report. Zoom in to see every single detail.

igamify.co/wp-content/uploads/2019/10/audit-servicii-app.jpg

The best thing in our opinion is all the content that you will find in the reports and the ability of the recommended content to help you actually improve all those areas of your site, and have your marketing activities become the real deal.

Okay, this is it for today.

Remember: if you’re a Squirrly SEO user, you’ll also receive your own reports by email (for your site, of course), under the label SEO Audit by Squirrly.

You’ll need to check them out and start working on them.

Reading Metrics and Improving Your Processes

You’ve come a long way with these lessons and by now you have the right knowledge you’ll need to get 300 readers for every single article.

If you take a look at your Analytics before you started implementing ideas from these lessons, you’ll most probably see that your traffic used to be about 70 unique visitors/article.

All the methods that we’ve shown will get that up by 300 unique visitors. Which is huge, considering that it will go from 70 to 370.

Imagine doing that for more of your articles: you could even get to 10,000 visits in a month.

Of course, if you’d start to scale your operations of producing content and promoting content with the methods we’ve shown in this course, you’ll need much better processes.

You need great processes for your #socialmedia activities. 

To help you with this, I’ve asked our VP of Marketing to create a lesson for you.

This 8th lesson includes amazing insights and ideas on how you can promote your articles via social media. If you’d do it your way, you’d spend huge amounts of time every single day, getting your content out there.

Our VP of marketing managed to create some methods that will lower your time to a few hours each day. And if you have more people on your marketing team, you can assign tasks to them, so it will take each of them about 2 hours/day, and you’d have huge amounts of traffic coming in.

This is part of our secret sauce @ Squirrly. Read carefully:

How Do You Promote Blog Posts on Social Media Communities, Without Losing Your Head?

Every day you sketch out ideas that later on become amazing pieces of writing. Whether you’re a writer yourself or you simply like writing, you hope that one day people will start finding your blog posts.

And when you write for your own blog, you want your articles to be seen, especially if you have a professional blog with a high number of blog posts.

In this latter case, you’ll need to start taking something important into consideration: Posting to social media groups and communities. You need distribution.

When saying “distribution” we mean: getting your articles (blog posts) into the hands of your target audience. How will you attract the right people to the blog posts? If you just hit Publish on your site and do nothing else, you’ve simply wasted time and talent to write the article.

That’s where distribution comes into play, and you need to take great care of how you ensure that people will constantly arrive on your site to engage with your content.

Even though it’s easy to post to social media groups, most people fail at it. This happens because it’s very hard to keep up with all the necessary activities you have to perform in order to reach performance with your distribution strategy.

At Squirrly, we had a lot of people opting in for the content marketing services, where we also provided distribution for the articles we wrote. That in turn, has placed me, the VP of Marketing in a pretty difficult position.

It sounded all fun and games in the beginning, we thought that we could easily bring hordes of traffic to those websites. However, we got blocked in our own activities, so I was in charge of finding ways through which we could actually deliver on our promise.

I’ve tried all sorts of ideas and solutions for making the distribution process better and faster, but nothing I did was ever enough.

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At one point, I’ve tried to write down in a notebook each article on which social media accounts and on what groups it had to go out. It was easy in the beginning, but when I stopped being able to remember where I had already distributed that article, it all started falling on my head.

I was losing a lot of time, with checking and re-checking my notebook, and sometimes it simple so happened that I lost track of the article. Which meant that I ended up promoting it two times on the same Community. (in two different days, of course, at some time apart from one another).

This wasn’t working out.

So one day I decided to simplify the process even more through a system created by myself.

This is what I’m showing you today:

We’ll need the following files:

– An Editorial Calendar (a complete editorial calendar with all the blog posts that were supposed to be promoted on social media: with Title, URL, keywords, the type of community, message)

– Social Media Report (a file in which we will keep track of social media engagements and different levels of engagement for the articles: like, share, comment)

– Hashtag Research (a file in which you’ve done hashtag researches for the articles, and found the best communities related to those hashtags. Ideas for this have been presented in the previous lessons)

These articles have been prepared for some time before we started. I also suggest that you take your time to create them, if you already haven’t, because they will be very useful for the following steps.

They are necessary if we want to survive in this crazy game of groups and communities.

Therefore, in the Social Media Report file I’ve added the social media channels that I use for the Squirrly blog: Facebook and LinkedIn.

For each channel, I’ve written the type of community, the communities in which it has already been distributed, the keyword that was used and also the likes, shares, and comments it received.

The Hashtag research file initially had just 4 columns: keyword, name of the group/community, link to that group/community and the social media profile (personal NOT business page) that it’s connected to.

I chose to color the SM profile column. I figured that it helps me a lot to have it colored. Now I know that each color represents one of the accounts.

To make it even easier to keep track, use a different sheet (in the spreadsheet) for every single month.

After doing all this, place in all the articles, according to the month when the publishing took place (the date of the blog post).

Also, for each article in the sheet, write the types of groups/communities you’ll distribute it on, as well as the name (title) of the article.

Now I’ll show you how I’m handling this:

1) I open the 3 files as different tabs in my browser.

2) I choose the article that I want to promote on groups/communities. Let’s take: “Be Less Busy – Zapier Success Story”. I’ll also choose the message that I’ll use in order to distribute it.

3) I now open the Hashtag Research File and I look at the column of the article to see on which groups/communities this has to go out on. And also, I’ll check to see with which social media profile I’ll distribute this article.

 

4) I am now logged in with MY account, so I will look at the groups/communities that are for me to publish on: The ones colored ORANGE.

We have 2 communities there: Startup London and Startup Australia. I see that in Startup Australia I’ve already published this article, so I will choose just Startup London.

I now copy the message and publish it.

 

In order NOT to lose my social media post made on the community, I choose to copy the permalink to the post I’ve made.

You can get it by clicking on the hour (or date) of publishing.

 

5) I’ve copied the link, so now all I have to do is paste it in the Social Media Report file.

In this file, we will have all the articles that are promoted.

I’ll look for the article that I’ve just promoted, and we go to the Facebook column, where we paste the link we got at number 4).

PRO Tip: I prefer to make the links custom (easier to track), so I’ll write the name of the community on which I posted -> select the text -> add link to [pasted link].

So when I’ll click on the name of the community, it will show me the social media post that promotes that Article on that Community.

 

6) I now come back to the Hashtag Research File, where I copy the title of the article into the cell of the required community (in this case: Startups London)

 

Now, all that I have to do is see where I still have blank cells in this file for this article. Kind of easy, right?

If you follow the 6 steps from above, you’ll be a real rock star in no time.

These are the best methods for posting to social media groups without losing your head. And we’ve done a lot of research to come up with this system. It’s pretty squirrly of us to show our research free of charge. It took a lot of hours to develop this system, and it simply works.

But what happens with the articles that need approval by group moderators? Or the ones that’ll be rejected?

Luckily for you, I’ll also show you the system I’ve created for these particular cases. Let’s be honest: You won’t be able to succeed 100% of the time, so this will also be useful for you.

Plus, with this system, you’ll be able to figure out which communities are rejecting your posts.

For the articles that still need approval by a moderator, we will use the color light grey. Once they are approved, we will turn them back to white.

 

The ones that get rejected will be marked with RED.

Now, in order NOT to get banned by the communities for posting the same article everywhere, we will keep alternating the articles that we promote.

You’ll see that it will be a lot easier to track articles and communities in this way.

Oh, yeah. And once we’re done promoting ONE article on ALL it’s related communities, we’ll mark it GREEN.

 

These are the things that help me keep sane in a crazy world of social media publishing and I hope it will help you as well.

Secrets, Dark Social and Posting Like a Social Media Rockstar

The things you don’t know will be the things that stop you.

We’ve entered the world of Dark Social, which is such a fancy name. It also sounds so SciFi. Still, it’s not something you as a marketer can ignore.

In a perfect world, we’d just go ahead right now and post to the communities that we’ve researched back in Lesson 6.

We’d post there, people would love to click to read the articles we wrote about. And we’d get new unique visitors to the website. We’d also get to see in Google Analytics exactly what groups they came from.

In a perfect world, we’d see a lot of engagement on the posts we write inside the groups and communities we’ve researched. People would just “like” and comment. They’d spend all their day trying to find out more about what we have to say on that subject.

It’s not a perfect world. People are busy. Your #blog is a needle in the hay.

Without this lesson, all that I showed you until now would lead you to depression, and I’d instantly become the Ultimate Villain in Content Marketing.

Still better than being mister nobody, huh?

Oh, well. Count on me to be the hero.

At first glance, when you’ll start posting to these social media groups and communities, you will get the feeling that you are alone in them. Not in all of them, but in most of them.

The Grim Feeling That Nobody Wants You There And How to Deal With It

You will feel like you spend countless hours posting and “like”-ing all the posts inside those communities and no one reacts.

This is emotion.

I know how it feels to go around posting things and then not being able to do anything else. Because you just keep going back to those posts and trying to see if anyone replied. Or if they clicked “like”. Or, I dunno: did SOMETHING!

This is also very emotional.

You do not need this. You need to be very rational about all this, and only make decisions after you give everything enough time and after you read your data from Analytics.

Remember Lesson 5?

You need to go back to it and see how you can view the traffic for just one blog article.

It’s easy to lose your head in content marketing. Analytics will save your day.

Even though you will feel like you post to hundreds of groups and nothing happens, do not trust your feelings.

Trust Analytics

Wait for 3 days after you last posted about one of your articles. Go to analytics. See the traffic for that article.

Now, you’ll finally know if it worked or not.

And most probably it did, even though you felt like you were left alone in the dark.

On LinkedIn this kind of thing will occur almost 99% of the time. Not kidding.

We almost gave up (when we first developed this method) on LinkedIn groups, because we felt nothing was happening.

And guess what?

It was our main source of traffic! It was bigger than Twitter, where we actually got a lot of engagement. On those social networks we had engagement, but no traffic.

LinkedIn was the best thing for us. And we almost gave up on it, because we were too emotional.

But the Dark Social (those things you can’t get a clear view of when “doing” social media) does not end here.

The Dark Social is bigger and it’s present at other levels as well.

Another thing that you will want to do soon after this:

Quitting Communities Because You Don’t Feel Right about Them

This is just wrong.

You will feel inclined to start doing this. Trust me. After a while, you will feel like you should just quit some of the communities because you think they don’t bring anything.

Or you’ll come up with different ideas of testing which communities work and which don’t.

Don’t quit on social media groups just because you feel they aren’t working out for you.

Well, what can you do?

One thing is for sure: Google Analytics will not be able to help you here, because there is absolutely no way to see in Analytics which community delivers what amount of traffic.

You can’t do it. It’s part of the whole Dark Social thing, I’m talking about, and this is all covered in darkness.

Sounds like Star Wars talk, doesn’t it?

Also, if you make your links with shortening services and tracking: it still won’t work!

And it will ruin your strategy. Why?

If people see you posting on social media groups with links like buff.ly or bit.ly, or whatever, they will think that you’re not a real person.

They’ll consider that the whole thing was automated, so why waste their time and clicks, if it’s not something that a real member of the community posted there?

Okay, so the problem remains.

Quitting Groups and Communities That Don’t Work Well Enough For You – How to Do It the Rational Way

Let’s say you have 200 Facebook groups. And you want to quit some of them because there are just too many of them.

How do you do it?

Study the posting frequency. If there are no new posts in that group, it probably means that it is dead.

Post to all of them. Then look after 1 week (just an example) and see if your post is still the first one in the group. All our experiments showed that these groups are dead.

Other than this, you can just start cutting about 30 groups off every two weeks, and see if your traffic from that social media channel goes down.

If it goes down: it means some of those 30 groups bring traffic, and then you can narrow it down even further.

If it doesn’t go down: it means that posting to those 30 groups is highly irrelevant for your blog marketing strategy, because they bring no real results for you.

A Divide And Conquer Strategy Will Work Best In Helping You Find the Perfect Groups to Post. 

That’s it. A divide and conquer strategy.

This lesson right here has already taught you a lot of valuable things, that would have demotivated you along the way. Don’t get demotivated! Keep posting. If you stop, you won’t be able to set the wheels of content in motion.

Here’s how you can get over another thing that may stop you from posting on social media groups and communities:

Google Analytics Hides Social Media Traffic Under Direct Traffic.

At a Growth Hackers Conference in London, we heard from Rand Fishkin of MOZ, that Google was hiding search engine traffic under direct traffic.

This made me wonder: what if Google Analytics does the same thing for traffic coming to the blog articles from social media?

Especially from social media groups.

And we began investigating. What we found out was that actually it is true. Analytics does hide a big percentage of social media traffic in the Direct Traffic section.

We had created a new blog just for test purposes. We placed new original content on it. And then we started promoting it ONLY on social media groups on LinkedIn.

The blog started getting traffic. We looked at the sources. It said that most of it came from Direct Traffic and Referral Traffic.

Wrong! It was all social media traffic, that was misplaced in their tool.

[we did filter out our own personal visits, so there was no interference]

Hopefully now, if you’ll start posting to social media groups, you won’t get yourself demotivated by the fact that it seems like very little traffic is coming from Facebook, for example. As I said, some of it is simply hidden from you.

There you have it, Dark Social again.

About Groups and Moderators – How Do You Make Sure That People Will Come to Your Site by Posting to Groups

Okay, so by now you have most of the theory figured out, and you know what to look for. You also know that you need to keep posting, even though the Dark Social will try to mislead you and make you quit.

When you post to groups and communities you need to be that person that other people like seeing around.

Especially since the moderators in these groups are the gatekeepers. If they feel like they left an annoying beggar in, they will get angry.

So what you need to do is make sure that the gatekeepers feel like they let a rockstar in.

Don’t post in a spammy way.

When posting to social media groups make sure you say something that is relevant for all members.

If you fail to do this, there are VERY high chances that you will be banned from the group, thus losing on of your traffic sources.

Don’t go to a group and post something like:

“this is my new post about social media [LINK]”

Let’s say you did this in a Social Media Networking Group.

What will the other members of the group feel?

1) That you are promoting something you wrote. You don’t care about them and what they need. You just promote your “new thing”.

2) That you do not care about them and that if more people like you come to that group and are not stopped by a moderator, they will just leave the group.

3) Moderators don’t want to see people leaving the group because of spammers. So they will instantly ban you.

4) You don’t say anything specific about the post you make. You just bait them into clicking that link, thus giving ZERO value to the group.

5) The Group is called Social Media Networking Group. Maybe the people in that group want to see something new about making new friends on Snapchat.

You’ve just spammed them with an unrelated post about twitter marketing.

6) All of these will make them feel like you are the beggar – begging for their clicks.

Becoming a rockstar.

This will not work 100% of the time, but certainly, it will work 90% of the time. (saying this because some mods just can’t be satisfied)

What do people in that group usually share?

This is what you need to find out.

Look at all the latest posts from the last 1 or 2 months.

What do they care about?

See which of the posts that have been placed there by other members, actually got likes, comments, etc.

This can become a good measure of what they’d like to read.

Remember: your purpose with groups and communities is to get targeted people to your site.

Get them with content they’ll genuinely like to read.

Do you have content that would be useful for them?

Think if you already have content on your blog that you can post to the groups you found.

No? Then go ahead and create new content that is 100% targeted to the groups you found.

Seriously. It’s the best thing to do. You see some groups for which you have no content. But you think those groups would bring you a lot of traffic:

– then just go ahead and create content for them! They will love it and they will react to it in a positive way. Moderators too!

Great!

I think we’re getting somewhere with this lesson.

Next thing: Long Posts in communities.

Make them feel like you’re only posting the link as an after-thought. Make them feel like they received most of the info just by reading your post. This will help them read your post, be happy you posted it and it will help them make a personal decision whether or not they want to click to read more.

Your posts in communities have to be over 250 characters.

They should be about 100 words long. You can even take them to 180 words if you see that longer posts usually work in those groups.

You are now ready to start posting.

Here’s one more secret about moderators, that will save your life and make these gatekeepers happy.

One moderator will most probably be a moderator in at least one other group as well.

Keep the moderators happy on #socialmedia groups and contribute in a natural way

Why is this a great insight for you?

If you don’t know this, the first thing you’ll want to do is: create ONE message following the guidelines I mentioned above and then copy+paste it to all the groups in your list.

I’ve seen this done before. It is bad. Moderators (because they moderate more than one group) will figure out what you’re doing and they will delete your posts or ban you.

Make sure you have a new message for each group.

Make sure that in ONE single day you do NOT go ahead and post just ONE article to many groups (even if the message changes, you may still get banned for doing that).

In Lesson 8 I will give you some great templates that will help you figure all this out. You’ll see that by using our way, it’s pretty simple to be a rockstar and keep moderators happy.

Enter Communities: The Final Frontier on your Way to 300 Readers for Each Blog Article

All that you’ve learned until now in this course has led you to this point.

This is one of the most powerful lessons from this whole course, but you couldn’t have received it until now, because you just weren’t ready.

Now that you finally have knowledge regarding the best hours at which to post messages on your social media accounts, you know the hashtags you should use and you also know how to ask proper questions and give amazing replies, you’re finally ready.

Ready to unlock massive growth for your blog. 

You will never get real traffic for your blog if you never do your best to bring in initial visitors who can fall in love with your content.

If you don’t do this, but you do publish content you’d be just like a guy staying near 3 girls and winking in the dark at them. You’ll wink. But they won’t know it. The same goes for your blog content: You publish it. But no one reads it.

And that’s just sad. And that’s also what we’re trying to fix with this course, especially with this lesson.

There is a huge temptation after reading this course to just get out there and spam everybody with your content. Please be patient. Read this lesson. Think about it. Start doing research. But do NOT engage. I repeat: do NOT engage.

Only engage when you’re certain that people will #love your message.

We taught some of these lessons individually before, and we’ve seen people get over-excited and just plain foolish after learning about communities.

It seemed like they could get in thousands of new visitors right then and there! They fell to the dark side.

Trust me when I say: we do this thing for Squirrly.co/blog, we do it for other businesses and we bring over 300 new unique visitors to every single article.

We also do this for a couple of other customers who have contacted us to bring targeted traffic to their website through social media.

We get results. Because we do this right.

It’s very easy to fall to the dark side of spam while approaching this method, so please promise me and also promise yourself that you will use it in an ethical manner.

The next two lessons will teach you how to get this right and turn you into a social media groups and communities rockstar.

Okay, this long list of things being said, let’s get down to business.

What business?

– The business of finding out exactly where to find the people who’d love to read your articles.

The best starting point on the web for anything that you want to make public to the world is: internet forums, and their social media counter-part: the groups and communities.

The best starting point in #marketing your fresh #blog content is: forums and social media groups.

We’ve found out that internet forums are really not applicable for all the businesses out there. One of the main reasons is, of course, the lack of active members they’re suffering from nowadays, due to the fact that everybody is on Facebook. Or LinkedIn.

So the thing that you need to do right now is build up a Spreadsheet (preferably in Google Docs, since it’s saved in the cloud and you can use it to collaborate with other people).

In that SpreadSheet, you should have different sheets. Let’s say 2 sheets.

One for Facebook Groups and one for LinkedIn Groups.

It’s very important to remember these 2 things because they will become your main sources of traffic over the next few weeks.

The List of Things You’ll Need to Unlock Growth For Your Blog

1) A Column for the URL.
2) A Column for the Name of the Group (or Community).
3) A Status Column that’s spread in 3:
a) Accepted
b) Pending
c) Rejected

You must have this, so start doing it right now.

Why is it important to have this?

You’ll waste time, effort and brainpower if you don’t keep these things organized. We have a customer for whom we have 290 LinkedIn groups where we post. Now imagine if we tried to memorize all of them. We’d die.

Also, we’d forget to post in every single one of them. So we’d waste a lot of effort into identifying those amazing groups, sorting out the best ones, and then never posting in them ever again. That would be a complete waste of time.

Why is the status column important?

Because some groups are open, some aren’t.

In order to get into some groups, whether on Facebook or LinkedIn, you’ll need to first be accepted by a moderator.

Plus, if you start spamming these groups, you’ll be banned. Or, if you’ll look like a spammer, they will reject your application.

It’s useful to have a good track of what happens, so you can figure out if you’re doing things the right way.

You can’t be successful with this method if you don’t pay attention to these aspects.

Good to go!

Now you’re good to have a go at this.

Start searching for groups that are relevant to you for each of the 2 platforms I’ve mentioned above.

Why would you need a relevant group?

You want targeted traffic. Just getting traffic is simple. But not all kinds of traffic will help your business. So look for ways to bring in the right people to read your articles.

How do you make sure you find relevant groups?

You have the hashtag research from the earlier lessons in this course. That’s how you find them. BOOM!

See how it’s done:

1) take the first hashtag. Let’s say #cooking

2) Go to Facebook. Make sure you search for groups, not for people or pages.

Write in the search bar: cooking (see, without the hash #).

Take out all the groups where you think relevant people (for your business) spend their time.

3) Move on to the next hashtag.

Once you use up your list of hashtags, this lesson is done!

Complete this lesson.

Don’t worry about anything else at this stage.

In Lesson 7, I’ll teach you the rest of the things you have to know about all these.