Battle-Tested Formulas for Epic Content Promotion Email Subject Lines

There is a lot of effort that goes into creating an awesome, valuable, interesting piece of content.

So, as soon as the ink dries on your post, you obviously want as many people to rush to your blog and read it.

That said, one of the most effective ways to get traffic directly to your most recent piece of content is to promote it to your mailing list.

So, whenever you publish a new article on your blog, you should send an email broadcast to your email list that includes a link back to the blog post on your site.

(keeping in mind, of course, that your blog posts and emails updates should always be useful and relevant to your audience).

The problem is:

It’s not always easy to come up with interesting email subject lines that will get those emails opened, right?

Luckily, you can use these formulas to create email subject lines that will stand out even in the most cluttered Inbox.


  • Formula: A better/simpler/faster way to [Topic of Your Article – Benefit Oriented]

example: A faster way to find the best accommodation in Germany

  • Formula: [Number] Lessons [I/We] Learned by [Something You Did]

example: 10 Lessons I’ve Learned by Working from Home

  • Formula: the best to [Topic of Your Article]

example: the best time to post on Twitter – for every industry

  • Formula: you probably didn’t know this about [Topic of Your Article]

example: you probably didn’t know this about working from home

  • Formula: % of [Type of Person] make this mistake

example: 45% of small business owners make this mistake

💡 Fresh statistics that are related to the topic of your article should be used here.

  • Formula: my best-kept secrets about [Topic of Your Article]

example: my best-kept secrets about booking cheap flights to Europe

  • Formula: my biggest [Topic of Your Article] mistake

example: my biggest social media marketing mistake

  • Formula: how we [Obtained Result]

example: how we got 10,000 visits from social media

  • Formula: Do THIS if you want [Goal]

example: do THIS if you want to grow your email list

  • Formula: need help with [Topic of Your Article]?

example: need help getting more traffic to your blog?

  • Formula: what no one tells you about [Topic of Your Article]

example: what no one tells you about working from home

  • Formula: [New + current year] Title of your article

example: [New 2020] How to Get More Traffic to Your Blog

  • Formula: [Main Topic of Your Article], [Subtopic 1], [Subtopic 2]

example: setting business goals, adjusting to change, moving forward

  • Formula: the art of [Main Topic of Your Article]

example: the art of setting smart business goals

  • Formula: New this Month/Week: [Title of Your Article]

example: New This Week: How to Overcome Barriers and Turn Your Plans into Actions

Congrats! You’ve Reached the End of This Course🎉

We hope that you’ll walk away from this course with a brand-new list of favorite formulas to use from now on to save time and be more efficient.

Experiment to find the formulas that work best for you and your audience, and continue to go back to them whenever you’re in need of some quick inspiration.


Time-Saving Formulas for Promoting Content on Twitter

Add an image. Use emojis. Mention an influencer in your post.

You’ve probably heard this advice over and over again. Don’t get me wrong, you should take best practices such as those into account when creating twitter messages.

But here’s the problem:

Those best practices don’t help with what’s typically one of the biggest problems with promoting content on Twitter in the first place.

And that is:

WHAT to write in your twitter messages and HOW to phrase everything in such a way that will make people want to click.

Well, that’s what this part of the course is going to help you with.

Use these formulas to create Twitter messages like a magician.

  • Present the topic of your article in a straightforward way.

With this one, you’re staying away from any whistles and simply showing your audience exactly what they are going to get out of your content.

Formula: [Number]  + adjective  + steps/ways  to [achieve desired outcome]: LINK

Example: 9 simple ways to keep visitors on your site for longer: URL

  • Showcase the problem that your article solves and then present the solution.

Formula: [Question about specific challenge/issue]? Check out these [number] ways to [achieve the desired result] here. LINK

Example: Struggling to keep visitors on your site for longer? Check out these simple ways to turn your mistakes around: URL

  • Show the Before and After.

Formula: [Statement about the problem] + [question that suggests there’s a simple solution to that problem] + [call-to-action]: LINK

Example: Getting visitors to stay on your site is challenging. But what if there were simple tactics you could use to make your content more interesting? Discover what they are in this article: URL

  • Give your opinion on the problem. 

Formula: [Expression of view/facts] + [statement pointing to your content]: LINK

Example: Posting only promotional tweets reduces your chances of building meaningful connections with your audience. Here’s why and what to do instead: URL

  • Start with a rhetorical question. 

Formula[Rhetorical question about the problem] + [call-to-action pointing to your content]: LINK

Example: Are you struggling to keep visitors on your site for longer? Read this article to discover 9 simple ways to fix this problem: URL

  • Present a statistic or a relevant fact. 

Formula: [Relevant statistic or fact about the problem] + [Post title]: LINK

Example: Most users will decide whether to stick on your page or not within the first 15 seconds. Here are 5 effective ways to reduce bounce rate: URL

  • Call out your audience.

💡 This formula is all about referencing the audience for whom you’ve created the article in your tweet.

Formula: [Audience] + [Question that relates to the topic of your article]: LINK

Example: Small business owners, which one of these 4 best practices are you using to attract more visitors to your site? URL

  • Use adjectives that showcase urgency or create excitement. 

Example: There’s finally a way to put your social media marketing on autopilot. or Stop making this social media marketing mistake before it’s too late.

💡 Use these with caution, though. You don’t want to overdo it. Use them sporadically, as this will increase their impact and prevent your Twitter feed from looking like an ongoing telemarketing commercial.

  • Use a Quote from your article. 

💡 You can simply use a sentence from your article as a twitter message.

Formula: [Quote] + Learn more from this article: LINK. 

Example: Regardless of your business’s niche or industry, you can benefit from investing in a reliable rank tracking tool. Learn more from this article: URL

  • The title of your article in Question format.

Formula: [Article title in question format] + Then you should check out this article: LINK

Example: Want to hire the best comedians for your corporate event? Then check out this article: URL (in this example, the title of the article is: The Best Comedians for Your Corporate Event)


Save even more time when creating your social media posts by Automatically shortening your links and adding Hashtags and Emojis with a Single Click. 

You can use Squirrly Social for this; all you have to do is click a button.

To learn more about Squirrly Social, copy/paste the link below in a new Tab:

Your social media posts will look amazing – as if you’ve spent a lot of time carefully crafting every single post.

In reality, though, all of this just takes a few seconds.

You can also watch a video to see how easy it is to enhance your social media posts with hashtags and emojis using Squirrly Social.

All you have to do is Copy/Paste the link below in a new Tab to see it.


Headline Formulas – Write Perfect, Clickable Headlines Every Time

The headline is one of the first things people see when your page appears in SERPs.

Therefore, you should take the time to write clickable headlines so that more people end up on your page from Google Search.

Or you can use these tried and tested formulas to come up with awesome headlines in a gif.

Use these formulas to build headlines that you can be proud of and that others will click.


1. [How to] + [Goal]

  • Example: How to Create an Effective Pillar Page to Boost Ranking

2. [Large Number] of Ways to [Achieve Goal]

  • Example: 31 Ways to Get More More Traffic to Your Blog

3. The Complete/Ultimate Guide to [Achieve Goal]

  • Example: The Ultimate Guide to Help You Begin Your SEO Adventure

4. Warning! Are You [Undesirable Outcome] by Making this Mistake?

  • Example: Warning? Are You Driving Site Visitors Away by Making this Mistake?

5. Here is What You Should Do to [Desirable Outcome]

  • Example: Here is What You Should do to Get More Traffic from Social Media

6. Apply These [Number] Secret Techniques To [Desirable Outcome]

  • Example: Apply these 5 Secret Techniques to Get More Traffic from Social Media

7. [Number] + [Adjective] Reasons Why You’re [Undesirable Outcome]

  • Example: 7 Surprising Reasons Why You’re Failing at Job Interviews

8. [Number] Proven [Actions/Ways] to [Achieve Desired Result]

  • Example: 18 Proven Techniques to Get More Traffic from Social Media in Less Time

9. [Number] Critical Mistakes [Audience/Buyer Persona] Make When [Common Action]

  • Example: 7 Critical Mistakes Solo Travelers Make When Choosing their Travel Destination

10. Little Known Ways to [Achieve Desired Result]

  • Example: Little Known Ways to Get More Leads for Your Business

11. [Number] + Benefits You Get by [Keyword]

  • Example: 5 Benefits You Get by Using Squirrly’s Keyword Rank Tracking Tool

12. [Number] + Adjective + Keyword + [Desired Result/Goal]

  • Example: 7 Surprising Social Media Marketing Tricks to Get More Traffic

13. My Top Secret for [Desired Result/Goal]

  • Example: My Top Secret for Supercharging Rankings Overnight

14. Get Rid of [Challenge/Problem] in [Number] Easy Steps

  • Example: Get Rid of Unproductive Work from Home Habits in 4 Easy Steps

15. What Every [Audience/Buyer Persona] Should Know about [Keyword]

  • Example: What Every Event Planner Should Know about Booking a Celebrity Keynote Speaker

Give these formulas a go the next time you’re struggling to come up with a catchy headline for your blog post!

Keyword Research Formulas – Don’t do Keyword Research from Scratch

Keywords are at the core of SEO. 

If you want to create optimized content that will rank on Google and bring traffic to your site, keyword research is where you need to start.

The first phase of keyword research involves coming up with new keyword ideas.

This is often one of the most challenging parts of the process, as many people who are unfamiliar with keyword competition will go after very broad words to target in their content.

Like “travel”, “service”, or “marketing”, for example.

(^^Data generated using the Keyword Research Tool from Squirrly SEO.)

As you can see from the data above, broad terms like TRAVEL are very competitive, which means the vast majority of sites have very little to NO chance of ranking for them.

This blueprint will speed up your keyword research process and help you come up with awesome keyword ideas to target in your content.

You can use these formulas as part of a brainstorming session to find new keyword ideas that are relevant to your topic and your audience.

Where it says your keyword in the formula, insert a word or topic that you find is most relevant for your website.

Ready? Let’s go!


1. Adjective (best, free, new, great, top, quick, simple, easy) + your keyword

e.g. free tools for social media

💡 Great for uncovering core keywords to target in your most important pages.

2. Your keyword + year

e.g. best make up products 2018

💡 This formula is best used when you want to leverage people’s appeal towards the latest information and trending topics.

3. Keyword + season

e.g. hair care products for winter

💡 Use this formula to leverage seasonal trends.

4. Your keyword + location

e.g. best pizza place in Rome

💡 You can also try being even more specific and consider a keyword like best pizza place in Monti (a cool neighborhood in Rome).

Use this formula if you’re targeting a specific city, for instance, or if you have a physical business.

5. Your keyword + buyer persona

e.g. SEO training courses for small business owners, remote job opportunities for stay at home moms

💡Great for coming up with keyword ideas you can use as a base to develop highly-targeted SEO strategies.

6. Price + your keyword

e.g. premium wooden watches, cheap wooden watches

💡Using this formula will help you come up with price-focused keywords you can target in your conversion-focused content.

7. Your keyword + benefit

e.g. wooden watches free shipping, training course free downloadSEO software free trial

💡Great for uncovering benefit-oriented keywords.

8. Your keyword + word which suggests novelty

e.g. new children books, new in leather shoes, fresh marketing training

💡Good for when you want to emphasize that something, be it a product or knowledge detailed in your content, is up to the minute.

9. Best + competitor name + alternative

e.g. Best SEMrush alternative

💡Come up with keyword ideas that can help you build up the foundation of effective competitor campaigns.

10. Your keyword + modifier such as review, guide, training, list, analysis, checklist

e.g. SEO tools review

💡Great for brainstorming keywords ideas which will help you reach people looking for specific information formats.

11. Your Brand name versus Competitor brand

e.g. Squirrly versus Yoast

12. Your product name vs competitor product

e.g. Google Docs vs Microsoft Word

💡It’s human nature to compare things in order to find a winner. By targeting this type of keywords, you can show your target audience why your product is the better choice.

13. Your keyword + “statistics

e.g. US student loan statistics 

💡Targeting this type of keywords in your content will help you attract more backlinks. That’s because journalists are the ones who typically search for “Topic + Statistics” keywords.

More specifically, journalists who are looking for reliable statistics that they can include in their articles.

14. ” What is ” + your keyword

e.g. What is travel insurance

💡This type of keywords is great for reaching people who are searching for information in your industry.

15. Best + [Product category]

e.g. best digital marketing tools

16. “How to” + your keyword

e.g. How to travel cheap in Germany

💡Use this type of keywords to reach people who are looking for specific information in your industry and get your business and services on their radar.


Use these formulas as a starting point.

Then add them to Squirrly SEO’s Keyword Research tool, and the tool will generate dozens of other ideas of high-opportunities keywords that you can use to rank on the 1st Page of Google Search.

To learn more about Squirrly’s Keyword Research tool, copy/paste the link below in a new tab:

Give these formulas a try the next time you do keyword research!

[INTRO] Proven Content Marketing Formulas that Work Like Magic

Sure, it can feel awesome to cook a full-course meal from scratch.


Other times (read most of the time) though, we don’t have the energy, the inspiration or the time to do so.

And just go straight to that frozen pizza waiting in the fridge.

These formulas are just like frozen pizza: they are convenient, they are time-saving, and most importantly, they get the job done.

Every single time.

Plus, unlike frozen pizza, they won’t break your diet or make you feel bad about yourself.

You can count on the handy templates included in this course to help you:

  • find new keywords ideas without breaking a sweat;
  • come up with catchy headlines for your articles that stand up in SERPs;
  • create interesting tweet messages that people won’t resist clicking.
  • write content promotion email subject lines that stand out.

From research to content creation and promotion, these proven formulas are designed to help you save precious time on your content marketing activities and bring more traffic to your site.

You can always come back to them whenever you feel stuck or need a little boost in inspiration.

Find the first set of formulas in the next lesson!

[6/6] Get Inspired by These Examples of Big Brands Doing Social Media Giveaways

Big brands are consistently investing in social media giveaways and contests.

Sure, the bigger the prize, the more chances the giveaway will attract more people. But that’s hardly the only factor that influences the success of a campaign.

This why it is paramount to make sure the contest aligns properly with the audience, as well as your brand’s core values and personality.

The messaging and the accompanying content need to be spot on. You’ll want your audience to get excited and want to share your giveaway with their friends and family online.

That’s how you put your hand in the cookie jar.

Here are some examples of giveaways ran by major brands and what you can learn from them.

1. Ikea

They ran a contest using Facebook’s geo-photo tagging function.

Their objective: create buzz for their new store opening in Sweden.

On their page, Ikea uploaded photos of different items in Ikea showrooms around the world.

The first person to tag themselves on any of the items in the room was the winner of that item.

It’s a fun and original concept; not to mention the fact that they totally nailed the “promote a new product” benefit you already learned about in a previous lesson.

2. Birdhouse

You may not know this company by name, but you may know its owner: Tony Hawk, the professional skater.

The Tony Hawk Twitter Hunt runs pretty much every year. It started in 2009.

As part of the campaign, Tony’s team hides boxes of collectibles in different places from around the world.

Then they tweet pictures with the location – without giving out obvious clues.

social giveaway

The first to find the collectible wins it. Then they have to tweet a picture of themselves with the prize.

Every time they run this campaign, the team over at Birdhouse generates a lot of buzz for the brand.

3. Lipton

A few years ago, Lipton ran a contest on Instagram that had great results.

The contest was active in 11 countries; in seven different languages. With such a wide area covered, you can bet they got a lot of participants.

People were required to sign up for the contests’ app – called Lipstagram – with their Instagram accounts. Participants then had to upload a photo related to a weekly hashtag.

The prize was a safari trip to Kenya for two.

Their giveaway is really cool because of how much liberty it offered to the participants. Not to underestimate the awesome prize, though.

4. Sephora

To mark their 15 years of being in business, Sephora, the well-known chain of beauty stores, ran their Sweet 15 Sweepstakes.

Entrants simply had to fill out a form for a chance to win a trip to Costa Rica.

What Sephora did right is that they tied the giveaway with an important event and offered an extravagant prize that would appeal to their trendy consumers.

5. Qwertee

Qwertee, a limited-edition t-shirt producer, ran a successful contest on Facebook.

They asked people to like their page and submit their email address to enter the contest and possibly win a month’s supply of T-shirts.

This is a great example that even small giveaways can deliver excellent results if they are played out in a creative manner.

6. Dove

Dove’s ‘Real Beauty Should be Shared’ contest on Facebook is yet another example of social media contests done right.

The brand asked their followers to involve a friend and say what makes that friend beautiful. The prize? The chance to become the next face of Dove and be featured in one of their videos.

This mostly works for bigger brands who already have notoriety and a permissive budget.

But what you can take away from their campaign is that you can use social media giveaways to communicate the core values of your brand.

It’s Your Turn Now

Hopefully, this final lesson has provided you with even more inspiration. Hopefully, you now feel like you know enough to tackle social media giveaways and contests on your own.

Let all the knowledge you’ve acquired through this masterclass empower you to create awesome giveaways for your audience.

You got this!

[4/6] How to Run an Unforgettable Social Media Giveaway: Part 1

So far in this MasterClass, we’ve established that running social media giveaways is a great way to get new fans and boost exposure for your brand.

We’ve talked about all the great benefits you can gain from it – as well the wrong reasons to do it.

The next two lessons from this MasterClass will cover all the necessary steps you need to take to put together a successful social media giveaway.

You’ll learn how to set it up from zero and how to achieve maximum ROI (Return on investment).

So, buckle up and let’s go on a journey through the magical realm of social media contests and giveaways.

1. Set Your Objectives (the Smart Way)

Like just about anything in business, planning is key.

Before you get started with anything, set some crystal-clear objectives. This way, every aspect of the giveaway will be designed to help you reach those goals.

Ask yourself:

What are you trying to achieve with this? What offers you the best ROI?

Analyze what’s your highest converting channel. If it’s email marketing, getting a larger email list could be a goal you set up for your giveaway.


If you’re asking giveaway participants for their email address, make sure you make it clear. Also, give them the chance to unsubscribe.

Alternatively, if you just want exposure, encourage shares. Make sure you advertise the giveaway beforehand and draw it out over a longer period of time.

These are just ideas, though.

You know best what your company needs and you’ll also know the best way to achieve this. The vital part is that you know what you’re looking for during the whole process.

Also, do your best to set SMART goals.

SMART stands for:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely

A SMART objective sounds like this:

We want to gain 300 quality leads within 20 days of the giveaway start.

After setting your goals and KPIs (Key Performance Indicator), start monitoring them throughout the giveaway.

Keep your eyes on the prize!

2. Choose the Platform where the Social Media Giveaway Will Take Place

Even though you’ll promote the giveaway basically on all your channels, you still have to decide where to run it.

You could pick Facebook, Twitter, or Instagram. These are the most popular social media channels for giveaways.

The choice should be connected to the objectives you set in the first place.

Different channels have different strong points.

For example, if your goal is to increase your number of Instagram followers, then that is where you will run the giveaway, of course.

If Facebook is your most active channel and you want leads, use that.

If you want to grow one of your other social media pages, pick that.

Another option you may not know about is to use a giveaway website.

The advantage of using giveaway sites is that you get a chance to attract new followers from new groups.

They may not have even heard of your brand before, but now you have a chance to get them hooked on your products or services.

Here are some sites you might want to check out now and save for later:

Copy/paste the links below in a new tab to open them.


Check these sites out and see if any of them would be a good fit for the giveaway you have in mind.

As you can see, you have plenty of options. The sky is the limit.

Well, actually, there are other limits: the platform’s rules regarding contests and giveaways.

If you don’t know them beforehand, you might end up wasting your time or even getting into trouble.

3. Don’t Begin Yet! Read the Networks’ Promotion Rules

Legally speaking, when it comes to giving away stuff to your audience for the purpose of marketing your business, you have two options:

  • The traditional sweepstake or giveaway. It’s when you give out a prize, and the winners are chosen as a result of chance, typically following a draw.
  • Contests. This involves the participants having to do some work to win the prize. The winners are chosen based on merit.

A lottery belongs in an entirely different class, and private lotteries are NOT legal. 

They require:

  • purchase,
  • payment,
  • other compensation (the contestant has to buy something to enter the competition),
  • chance,
  • and a prize.

This step is extremely important. Avoid wasting your time.

Before you get started working on your campaign, you’ll want to have a look at the rules. All social media platforms have specific rules for contests or giveaways.

Do some research to understand the rules.

Make sure what you plan on doing isn’t violating their terms.

Once you know what you can and can’t do in social media contests or giveaways, it’s time to choose.

It is best to stick with just one social media platform.

It will be easier to track and analyze. Your focus will be in just one place. It will also make your life easier, because there are key differences between Instagram and Twitter users, for example.

4. Decide What Type of Social Media Giveaway You’ll Organize

It is important that you correlate the type of giveaway with your objective. Remember your goals and determine what style will serve them the best.

  • Sweepstakes – participants win a prize by chance. These are the type of giveaways where you ask for likes, comments, or shares. The winner is picked randomly, usually using a tool like No one can interfere with the results. It’s just pure luck.

  • Contests– effort or skill is required to win the prize. You can ask participants to upload photos or videos, for example. You can also ask them to get creative and provide unique descriptions for their posts. The winner is picked by a jury, through voting, or by using other criteria you come up with.

Sweepstakes/giveaways can become viral and generate many likes, shares, or comments.

Contests do that as well, but typically require more work from those who enter.

The more complex the task, the fewer people will sign up for the prize. But that isn’t always a bad thing. You know that the ones who completed the requirements are quality fans.

Contests are a great way to get user-generated content and build your email list.

You can, of course, create a variation of one of these two types. That would be a good idea actually, as the more creative and unique the giveaway, the more memorable it will be.

The important thing is to choose a type that is suitable for your brand and objective.

5. Create a Set of Rules and an Entry Process

If you already established a few goals, then you probably already have some ideas about the entry process.

If you want to grow your contact list, for example, you’ll ask people to give their email address.

When creating the entry process, remember this crucial rule: keep it simple.

Your visitors will be deterred by giveaways that have too many steps.

Don’t ask people to give out their email, then fill a form, then give out their credit card information and then do a backflip.

An email address or a share on social media should be enough. If you’re dead-set on asking for more, you’ll need to offer better prizes as well.

From the audience’s point of view, it’s simple: the prize has to be worth the trouble of participating.

Another thing you’ll have to do is explain every little step of the process in detail. Ambiguity can lead to confusion and confusion can lead to problems.

Besides the entry process, you also have to present a set of rules by which the social media giveaway will abide.

Generally speaking, the rules put in place by the platform you’ll use are enough for a nice and orderly giveaway. If you’re holding a contest, though, you’ll need your own extra rules regarding the winner selection process.

So, the keywords here are these: simplicity and clarity.

Let your audience know what they can and can’t do.

Let them know you can disqualify them if they break the rules.

Clearly state how validation works. Outline the judging criteria. Make the entire process as transparent as possible.

Don’t forget to mention if there are any requirements for entering your giveaway.

For example, if you’re a company based in New York and your giveaway is only targeted at people who live in that area, let your audience know that only people living in New York can participate.

It is also a good idea to add a +18 years old rule.

6. Determine Your Budget and Pick a Relevant Prize

When setting a budget, you need to consider all the aspects.

If you ask a lot from your audience – like shooting a 10 seconds video and tagging 10 friends – make sure the prize is worth it.

Another route would be to offer lots of smaller prizes.

Still, have a big one that will get everyone’s attention.

As a rule of thumb, if you ask a lot from your audience, you need to offer a killer prize, too. Otherwise, fewer people will participate.

If only 100 people participate, your conversion rate will be small.

If you’re asking a lot, offer a lot.

By asking participants to perform a simpler task (or a task that doesn’t require a lot of commitment), you guarantee yourself more participants.

This will increase your conversion rate and the prize can be cheaper.

If you don’t want to blow a lot of money, that’s fine. Just make sure people feel like the effort they put into participating is worth the prize.

The most important aspect of the prize is (and will always be) its relevancy.

You want people to remember your brand, so the whole giveaway has to be something specific and unique to you.

The prize should be relevant to the profile of your company and your audience.

Let’s say that you’re a skincare company and you offer a lawnmower as a prize. Is that relevant?

No, it isn’t!

Instead, you could offer:

  • New products you’re launching
  • A goodie bag that contains premium skincare products
  • A facial treatment at a luxury spa
  • Product supplies for an entire year

And the list can go on and on. If you have a bigger budget, you can, of course, have a more impressive prize, such as a trip to a dreamy destination.

End Of Part 1

Successfully organizing social media contests or giveaways requires having a well-thought-out plan.

Coming up with a great idea is the best start you can ask for. Build on that and stay relevant to your audience and brand.

Check out part two for the rest of the steps you should follow to plan a successful social media giveaway.


[3/6] Wrong Reasons to Run a Social Media Giveaway

We already talked about all the great benefits you can enjoy by running a social media giveaway.

You saw how a giveaway can be the right thing to do if you want to grow your business.

However, if you organize it for the wrong reason (set the wrong goals), you don’t really gain anything.

It’s important to tackle this before we move any further.

So, in this lesson, we’re going to talk about the wrong reasons to organize a Social Media Giveaway.

Let’s jump right in.

You Shouldn’t Run a Social Media Giveaway just to Get Likes

Facebook users generate millions of likes every minute. It’s true.

But there are also millions of fake accounts that generate those likes. So you should ask yourself just how relevant a Like actually is.

A person who liked your page may never actually engage with your content. Sad, but true.

Let’s say your business’ page has just reached 10.000 likes.

Good job! Amazing job!

However, even if your content is great and engaging, there is a chance that only a small percentage of the people who liked your page will get to see your content.


Facebook has kept on squeezing the organic reach for brand pages.

At the moment, if you’re reaching 3% of your audience, consider yourself lucky.

So, even if your business’ page has 10.000 likes, there is a chance that only about 300 people would engage with it.

The moral of this example is that likes alone are not a good indicator of engagement.

You can get tons of likes with a social media giveaway, but it might not help you in any meaningful way.

Key takeaway: social media contests and giveaways should NOT be done just for likes.


Forced Followers

Let’s get one thing straight:

Asking your audience to follow you on social media as part of the giveaway is NOT inherently bad.

The problem is when you ONLY measure the success of the event by counting them afterward.

When you give away stuff, expect to gain new followers.

Some of them will only be there to get the free stuff while others will actually be interested in your brand and what you have to offer.

When you force people to follow you so that they get something in return, though, you can expect a lot more uninterested followers.

While uninterested followers don’t necessarily do anything bad, they rarely do you any good either.

The reality of the situation is that very few will become clients.

And this is why measuring your success by the number of new followers alone is not a good way to go about this.

If you don’t demand people to follow you as a requirement to enter the giveaway, you’ll know that the people who still do it are truly interested in your company.

Now You Know

Now that you know that you shouldn’t organize social media giveaways just to gain likes or force people to follow you, you’re ready to start planning.

The exact steps you need to follow to successfully plan a social media giveaway are waiting for you in the next lesson.

[2/6] Why Run a Social Media Giveaway, Anyway? Key Benefits You Should Know

This lesson will tackle the main question that was probably on your mind ever since we first mentioned social media giveaways.

And that is:

Why would you give free stuff away? What’s in it for you? Well, let’s take a look at some of the most remarkable benefits of running a social media giveaway. 

1. Exposure

Startups that want to increase their following might do a giveaway so that more people will find out about them.

Big companies will do the same to ensure they stay top of mind with their existing audience.

Any way you look at it, exposure is good for business.

 With social media giveaways, you’re creating a powerful incentive for people to pay attention to you.

And the more people pay attention to you, the more people will be exposed to your brand and your message.

social giveaway

2. Engagement

One challenge with social media today is that people follow a lot of brands.

That sounds fine at first, but it becomes hard to keep up with them and react to what they post.

Most social media users don’t have the energy to respond to everything in their feed. A post may be funny or informative, or whatever, and people can still react to them, but only in their minds.

In other words, they DON’T engage with the person/company that posted.

Well, giveaways are different.

When there’s free stuff to be won, people find the energy to respond.

 A giveaway can entice people to re-engage with your brand.

After all, the point of being on social media is to create a dialogue between you and your audience. A monologue won’t bring you any benefits.

3. Better Understand Your Audience

By asking a simple question as part of your giveaway, you can find out so many things about the people who follow your company/brand on social media.

You may get precious insight when it comes to what their habits are, how they use your products or services, and what motivates them to buy.

social giveaway

The possibilities are endless here.

It’s just a matter of figuring out what kind of information would be useful to you.

4. Free Content

There are many creative giveaways out there that harness the power of user-generated content.

Here’s how this works:

Let’s say you sell cereal (a delicious idea). You could ask your followers to submit a picture of their breakfast bowl for a chance to win a yearly supply of your products.

The guideline or the theme for the pictures can be to contain your brand of cereal.

Just like that, you’ll have plenty of images for your upcoming posts (with the users’ approval, of course).

You can go even further and ask for videos or written content (like testimonials or product reviews).

Careful, though, there’s a catch. Those options can complicate the giveaway.

We’ll go into details about this in a future lesson.

5. Growing Your Email List

Your weekly or monthly email newsletter may be fascinating, but it won’t have much of an impact if there are only a few people on the receiving end.

By running a giveaway and asking the participants to enter by simply giving their name and email address, you can effectively grow your email list.

However, don’t use this opportunity to spam them. You’d severely hurt your brand.

social giveaway

6. Promoting a New Product or Service

A giveaway is one of the best ways to promote a new product or service.

All you have to do is offer a new product/service as a prize.

Considering it’s new and interesting to your audience, they will enter the giveaway hoping to be the first to try it out.

It’s a double victory for you; you get all the normal benefits that come with running a social media giveaway and generate buzz for your new product/service.

7. The Potential for More Traffic

On social media, a giveaway usually involves participants liking your page and sharing it.

So, by running a social media giveaway, you can attract new visitors to your site. That means more traffic and more people who learn about your brand and the services or products that you offer.

social media giveaway

Everyone who participates in your giveaways gets you more exposure. 

There’s something about giveaways that makes businesses seem more human, as well.

You get the chance to showcase a different side of your brand and show that you care about your audience. In turn, they will ask you questions and leave comments about the social media giveaway.

That’s how conversations start.

And going from there, who knows? You might get a new lead, client, or even partner.

social media giveaway

8. You Have Control over the Budget and There Are No Hidden Fees

Tweeting about your giveaway and picking a winner is completely free. The only things you might have to buy are the prizes themselves.

That being said, you can always offer content as a prize.

Not everything has to be iPhones and laptops.

A word of warning, though:

If you create the prizes yourself, put your heart into it.

The prizes you offer should be things that people actually want.

Otherwise, the giveaway won’t have much of an effect.

You may also decide to invest in promoting the giveaway. Think about creating a landing page or setting up ads on the channel you’ll use for the event.

social media giveaway

All in all, you can create a killer giveaway without stretching your budget. The only real requirement is the effort.

9. Creating Demand for Your Product

You should always make your products and services part of the giveaway. The most straightforward way of doing this is to offer them as prizes.

Of course, you can add other things as well.

After you announce the social media giveaway, this will be your audience’s train of thought:

  1. Oh, look at those prizes! 😍 They seem worth checking out.
  2. Man, these products are awesome. Sign me right up! Those prizes are as good as mine.🤗
  3. Wow, there are already 300 other people who entered the giveaway. My chance of winning is pretty slim. 👀
  4. Now I really want this stuff! You know what? If I don’t win, I’ll just buy it instead.😀💸

social media giveaway

Of course, there will also be people who do win.

They won’t have to buy your products, but you can count on them to become brand ambassadors after the event.

And if you have a service that is subscription-based, it may be worth giving it for free for the first few months.

Think of Netflix who offers the 1st month of streaming for free. Most people continue the subscription after the trial has come to an end, so it pays off.

End of Lesson 2

As you saw from this portion of the masterclass, running a social media giveaway comes with remarkable benefits that will help you grow your business and spruce up your social media presence.

These benefits surely got you excited about planning your own social media giveaways.

The next lessons will help with that.

[1/6] How You Win By Giving Away Stuff: An Introduction to Social Media Giveaways

Nowadays, just about every business has at least one social media account. Most have several.

It makes perfect sense too: today’s most popular social media networks have billions of active users, which makes social media marketing be too good of an opportunity to pass up.

Everyone wants to get traffic and leads through social media.

The question is “How?”

Well, there are tons of methods but throughout this MasterClass, we will focus on just one.

And that is social media giveaways.

You see, people follow businesses on social media for many reasons, but one of the biggest reasons is the chance to get free stuff.

Awesome gifs are cool but what the audience really wants is awesome gifts!

Let’s be honest; most people love getting things for free, and that’s one of the main reasons why social media giveaways work so well. 

The other one is that everyone wants to be a winner, and giveaways make people feel like winners.

Some of you may be thinking this right now:

“But that’s just a waste of money!”

Well, as it turns out, giving people free stuff is actually a good way of making money.

Let’s talk about that for a minute by taking a look at three main psychological factors that come into play when a company organizes a social media giveaway.

1. The Reciprocity Principle

When somebody does us a favor, we feel obligated to pay that person back somehow.

It doesn’t matter if we asked for the service or not. It’s not even a conscious thing. Our brains are just hard-wired that way.

The reciprocity principle is one of the basic laws of social psychology.

And it doesn’t just work for interhuman interaction.

It also works between people and businesses as well. And how do you repay a favor done by a business?

You purchase some of their products or services, spread the word, and praise that company every chance you get.

2. People Can’t Put a Price on Free Items

Let’s say that your local supermarket has a sale on your favorite brand of milk.

You might think that it’s about to expire, that they just want to get rid of the milk. You’d assume that the lower price equals lower quality.

How do people assess the quality of something that was offered for free, though?

It’s easy to put a price on a thing that already has one (i.e. the discount value). But when there is no price to judge by, the mind starts squirming for answers.

The most common answer that people usually come up with is this:

“Hey, if it’s a prize in a contest, then it must be valuable!”

After all, who would offer worthless stuff?

3. Most People Want More Stuff, Not a Discount

Let’s say two bakeries sell the same cake for the same price.

The first one starts offering you 40% more cake, while the second one cuts the price by 40%.

Where do you buy your cake from?

If you picked the first one, you just lost the chance to get almost two times the cake for almost the same price.

The second offer gave you a better cake/money ratio.

When faced with a decision, people often don’t take the time to think it through mathematically.

We just base the decision on our primal instinct of “more is better.”

The same principle applies to getting free (i.e. more) stuff.

social giveaway

Bonus: Word of Mouth Still Works

Who doesn’t like to talk about receiving free gifts or getting a good deal?

Most people even like to brag about receiving something for 10% off!

Even though we’re in the digital age, don’t underestimate the power of “word of mouth” marketing.

A social media giveaway will get people talking about your company. It’s a great way to generate buzz and get your name out there.

But we’ll talk more about the major gains that you can enjoy by organizing a successful social media giveaway in the next lesson.

Awesome Job! You’ve Just Crossed the Start Line

Ok, that’s enough psychology for one lesson.

The next lesson will be all about the main benefits that you can get by successfully organizing a social media giveaway.